"Our vision is simple: Let the software do the work, and let customers pay for results instead of access and expensive services." Read our CEO's latest post on "The 3 big SaaS lies" below!
Entrepreneur | Founder | People Leader | Product Visionary | Artificial Intelligence | Innovation | SaaS
THE 3 BIG SaaS LIES The Software as a Service (SaaS) industry loves to position themselves as champions of scalability, accessibility, and innovation. But when you dig deeper, you’ll often find a very different reality — one burdened by bloated inside sales teams, access-based pricing that excludes SMBs, and countless barriers between customers and value. There's a new idea brewing, which some are dubbing "Service as a Software": It's the simple realization that SaaS customers truly don't want un-intuitive enterprise software bundled with expensive services. They want solutions that give them time back, inspire big-picture thinking, and charge them based on work completed — not on entry and access. Let’s unpack the 3 big lies about legacy SaaS and how times are changing: Lie 1: With SaaS you pay only for the software SaaS companies claim to sell software, but look closely at your invoice. Onboarding fees, mandatory workshops, professional services retainers, premium customer service tiers and dedicated account managers make it clear: You are paying for service hours. Many SaaS vendors rely on these costly service layers because their products aren’t intuitive enough to stand on their own. This inflates customer costs while adding little value. Lie 2: SaaS is accessible and user-centric. If accessing a product requires sitting through demo calls, filling out RFPs, and navigating endless sales emails, how is that user-centric? Service-as-a-Software puts customers first with self-service access and pay-as-you-go pricing. Customers can explore, trial, and adopt products on their terms — without unnecessary friction or gatekeepers. Lie 3: SaaS drives customer success. Legacy SaaS rewards sales teams for closing deals, not for ensuring customers succeed. As a result, many customers are sold big promises during sales cycles but never see those promises fulfilled. Instead, they’re locked into long-term contracts with software that fails to deliver the results they were led to expect. Service-as-a-Software aligns success metrics by letting customers pay only for the results the product actually helps them achieve. This ensures that value is delivered upfront, not promised and left unfulfilled. At MyBizz AI, we’re working hard to accelerate this shift! From the moment you onboard our platform, our goal is to get out of your way. Our self-service, pay-as-you-go model empowers you to explore and create value on your own terms without roadblocks or distractions. We’ll always be there for you — highly accessible and ready to help — but we’ll never be a nuisance or an obstacle to your productivity. Our vision is simple: Let the software do the work, and let customers pay for results instead of access and expensive services.