July 16, 2024
Introducing Peerbound
The Problem
B2B buyers want to hear relevant customer stories. They trust their peers, which makes these stories very influential in a sales cycle. Relevant stories help a salesperson earn trust. "Don't take my word for it, hear what our customers have to say" has worked for centuries.
As a salesperson, you know customer stories are important. I've heard some variation of the phrase "facts tell, stories sell" from every successful sales leader I have had the privilege of working with.
But marketers, who bring these customer stories to life, find themselves burdened with too much work and a process that does not scale. Finding happy customers, creating stories and other content from interviews, webinars, and conference talks, and finally, delivering these stories to Sales when they need it - it's a lot of painful, manual work. On top of an ever-increasing workload with leaner teams. The result? Very few customer stories ever make it to market. A massive missed opportunity.
Our Solution
Peerbound is the world's first AI customer story platform. Our mission is to help companies win their markets by unlocking and amplifying the voices of their customers.
With Peerbound, marketers go from taking months to create a customer story to doing it in minutes. Our brand promise is that we can help you create your first case study in six minutes or less. That's not a 50% improvement, that's a 50x improvement over the status quo.
We give marketers an unprecedented amount of control over the final output. You know your company better than any off-the-shelf AI will, and we believe the best output comes from marketers partnering with AI.
With Peerbound, you can find potential advocates without lifting a finger, create on-brand customer stories, slides, and more in minutes, and deliver the perfect customer story to every sales rep at your company for every open opportunity.
The impact? You will win more deals faster, and over time, you will win your market.
Our Customers
We work with B2B marketers at fast-growing software and services companies. We love our customers. As a team, we find it so motivating to watch them succeed.
On our website (link in comment below), you'll notice that we lead with detailed customer stories. I am sick of logo walls on websites that tell you nothing about what a company does for their customers. Logo walls don't build trust. Stories do. And yes, Peerbound generated all the stories and slides you see on our website. :)
I have a lot more to say about our customers, which I'll share in future posts. tl;dr - they are the best!
What's Next
We are passionate about helping B2B marketers bring 10x as many customer stories into the world so their sales teams can win more deals. We believe we can help.
If the problems I outlined above resonate with you, please sign up for a demo (website in comment below). If you'd like to hear more about our journey, feel free to follow me.