Morinaga America

We’re excited to announce the debut of the HI-CHEW® Blue Raspberry Stick 🍇💙, the newest addition to our beloved stick format lineup, and our first since 2020! After quickly becoming a fan favorite in the HI-CHEW® Fantasy Mix, Blue Raspberry is now available on its own, making it easier than ever to enjoy this nostalgic, intensely fruity flavor wherever you go. Don’t miss out – grab yours today and join the candy fantasy! Read more here: https://shorturl.at/MXtpg #HICHEW #BlueRaspberry #BlueRaspberryStick

BIG NEWS for Fortnite & HI-CHEW Fans! HI-CHEW® is back in Fortnite with an epic limited-time event! This collaboration offers a unique opportunity for Fortnite fans to enjoy candy-themed gameplay, collect exclusive items, and take on challenges with a fun twist. Additionally, don't miss out on the opportunity to meet HI-CHEW®'s new mascot, Chewbie! Say hello to Chewbie, who’ll be making a sweet debut in the Fortnite universe. Read more: https://shorturl.at/TsgcB #HICHEW #Fortnite #Chewbie

With the holiday season around the corner, we are thrilled to partner with Menchie's Frozen Yogurt again this November for a limited time HI-CHEW® Key Lime Pie flavor! 🍋 The new HI-CHEW® Key Lime Pie flavor is a perfect fusion of creamy frozen yogurt and the iconic tangy sweetness of HI-CHEW®’s chewy candy! This refreshing treat brings together the best of both worlds in a vibrant, flavorful combination. Whether you're a candy lover or a frozen yogurt fanatic, this collaboration is sure to satisfy your sweet tooth. Pop by your local Menchie’s to grab a scoop of this summer-inspired flavor before it's gone! 😍 #HICHEW #Menchies #KeyLimePie #BrandCollaboration

🎉 Exciting News, HI-CHEW Fans! 🎉 Today from 4 PM to 8 PM ET, Chewbie is taking over the iconic Times Square screen at 42nd St and 8th Ave! Join us for a fun-filled evening and keep an eye out for Chewbie! Snap a selfie with our lovable mascot to get a chance to score some FREE HI-CHEW! Don’t miss out on this sweet opportunity to enjoy HI-CHEW while experiencing the vibrant energy of Times Square. We can’t wait to see all your smiling faces! #HICHEW #Chewbie #TimesSquare

Chewbie makes their big TV debut on Jimmy Kimmel Live celebrating Halloween with Guillermo! Tune in to see how Chewbie spreads the Halloween spirit and brings smiles to everyone. Don’t miss it! 🍬✨ #HIChew #Chewbie #Halloween #JimmyKimmelLive #SweetTreats

🎃👻 Unveiling Halloween Traditions: Candy & Movie Nights! 🍬🍿 As we gear up for Halloween, we’ve uncovered some fascinating insights into how candy plays a pivotal role in our favorite spooky traditions! It turns out that candy plays a crucial role in our movie night experiences, especially when it comes to horror films. What’s your Halloween night tradition? And what's your favorite Halloween candy? Share your thoughts below! 🍭🎥 #HICHEW #Halloween #MovieNight #CandyTraditions

🥳Exciting News from HI-CHEW! 😀 We’re thrilled to introduce our brand new mascot: #Chewbie! 🎉 This lovable character embodies everything we stand for— joy, excitement, and chewiness! #Chewbie will be joining us on our journey to bring more joy and deliciousness to fans. Join us in welcoming Chewbie to the HI-CHEW family. We can’t wait for you to meet this fun and lovable companion! Stay tuned for more updates and adventures ahead! 🤗 #HICHEW #Chewbie #BrandMascot

🎉 CHEWWWW! 🍬 Hi, everyone! I’m Chewbie, the brand new mascot for HI-CHEW! I’m here to spread fun, flavor, and a little bit of mischief wherever I go! As the HI-CHEW new brand mascot, my mission is to make the world a bit more fun and extraordinary! I can’t wait to share exciting adventures, tasty challenges, and engaging moments with all of you. So, comment "CHEW" below to connect with me, have some fun, and celebrate the chewy goodness of HI-CHEW together! Follow me (@HICHEWUSA) on social media and stay tuned for more from me. CHEWWWW! #HICHEW #Chewbie #BrandMascot Learn more about Chewbie: https://shorturl.at/ySBqZ

Excited to see #HICHEW make a sweet splash at the Emmy's red carpet this year! It’s incredible to see our brand being enjoyed by such talented individuals in the entertainment industry! A huge thank you for having us being part of these unforgettable events and can't wait to keep spreading sweetness everywhere! Here’s to all amazing nominees and winners! 🏆🎬 #Emmys #76emmys #redcarpet

🎉 Exciting News from HI-CHEW! 🍬 We're thrilled to announce the opening of our second U.S. factory in 2027! This expansion marks a significant milestone for #HICHEW as we continue to grow and meet the increasing demand for our delicious chewy candies right here in the USA. The new factory, located in Mebane, North Carolina, will not only enhance our production capabilities but also create new job opportunities in the local community. We're dedicated to delivering the same great taste and quality that our fans love, now with even greater efficiency and accessibility. Thank you to our amazing team and loyal customers for making this possible. We're excited about this next chapter and look forward to sharing more sweet moments with you all!