Molson Coors Beverage Company

The winner of each fantasy football league may get all the glory, but finding creative ways to roast the person in last place is big right now, with some imaginative punishments going viral on social media. Now Miller Lite and the ESPN Fantasy app want to help. “We're issuing a call to all ESPN Fantasy Football teams to show your last place friends how much you love them by putting them in our ads,” says Molly Long, marketing manager for Miller Lite. The kicker? The photos will be embarrassing, and the ads will be national, making it the ultimate way for fantasy teams across the country to razz their friends.” Click here to learn more: https://bit.ly/49Qbu1M

Keystone Light is ending the year with a colorful refresh of its everyday cans and packages. Even the logo has been tweaked, looking bolder and more modern. Returning to every can is the brand’s classic catchphrase, “Always Smooth.” Read more about the changes here: https://bit.ly/4fnH1cu

No matter how you plan to celebrate New Year’s Eve this year, Molson Coors wants to help its fans do so responsibly. To make that easier, Coors Light and Miller Lite are sponsoring free public transit rides in seven U.S. cities. Community affairs manager Alison Hanrahan says the program showcases how Molson Coors prioritizes alcohol responsibility. “This program helps people celebrate responsibly, providing them a way to get home safely,” she says. “We are proud to be able to provide free rides in these markets for our consumers and our employees.” Click here to learn more: https://bit.ly/49BW7JT

Get ready for a knockout. Miller Lite is now the official beer partner of Top Rank Boxing. According to Alan Bremerkamp, director of marketing for Miller Lite, the partnership helps Miller Lite connect with fans of a booming sport. “Boxing is one of the fastest growing sports in the U.S., so it made sense to join forces with boxing industry leader Top Rank,” said Bremerkamp. He added that boxing is currently the sixth most popular sport in the U.S., with 129.6 million fans, according to Nielsen Media Research. Read more here: https://bit.ly/4gsuN31

At Molson Coors, we are proud to be members of the International Alliance for Responsible Drinking (IARD). We are committed to helping to reduce harmful drinking, which includes ensuring that marketing targets only those over the legal purchase age. We’re delighted to reach 98.2% compliance of IARD’s Digital Guiding Principles (DGP) – 5 key digital safeguards – alongside fellow members. This milestone reflects five years of focused work, including innovations such as:  🎯Collaborating with leading digital platforms to improve age-gating  🎯Launching influencer marketing standards  🎯Incorporating the DGPs into our compliance code and performance targets This achievement is testament to our dedication to responsible marketing, as we keep pushing towards 100% compliance. Click the link below to find out more about IARD, and the standards for responsible digital marketing. #ResponsibleMarketing #Innovation #IARD #DigitalGuidingPrinciples https://lnkd.in/eeFDZxhu

Holiday Lites marks the start of another holiday season in Milwaukee’s Miller Valley. This year, visitors can enjoy a new show featuring over 1 million energy-efficient LED lights, which run on the power equivalent of a few household appliances, despite lighting up the entire block. The Holiday Lites show runs every night from 5 p.m. to 9 p.m. until Dec. 26 at the Plank Road House. It is a drive thru experience that allows guests to park on the side of the street in front of the house and tune into 91.1 FM to enjoy the show. Cheers to the holiday season from all of us in the Miller Valley!

Miller High Life wants everyone to “live the High Life” all year. But for this year’s holiday season, the brand found a way for its biggest fans to give the gift of the High Life to friends and family. Legal-age consumers can enter to win limited-edition Miller High Life gifts, including branded LED holiday trees, beer steins and beer money Venmo payments. There’s also new holiday merch, High Life Dive Bar-Fume and a new Dive Bar Debates game. All these can be accessed by visiting the Miller High Life holiday page here: https://bit.ly/49kVsww

Coors Light wants to help Canadians stay chill about gift-giving this holiday season. Have you ever struggled to buy a Secret Santa gift for a co-worker? Or a holiday gift for your partner's cousin? The holidays can be stressful, and gift-giving is often the most stressful thing of all, with 84% of Canadians thinking that getting the right gift can be difficult. Introducing Beer Bows – scannable gift bows that turn bad gifts into a gift from Coors Light. Each Beer Bow includes a scannable QR code allowing the recipient to receive a $50 gift card to The Keg. Starting Dec 4, Canadians can get their hands on the limited-run Coors Light Beer Bows by visiting https://bit.ly/3ViIA4g where they’re available to purchase for $5.00, while supplies last. *** Coors Light veut aider les Canadiens à rester chill à l’idée d’offrir des cadeaux pendant cette saison des fêtes. Avez-vous déjà eu du mal à trouver le bon cadeau de père Noël secret pour un collègue? Ou un cadeau des fêtes pour la partenaire de votre cousin? Le temps des fêtes peut être stressant, et offrir le bon présent est l’ultime stress, alors que 84 % des Canadiens estiment difficile de trouver le bon cadeau. Voici les Coors Light Choux, un chou scannable qui transforme les cadeaux ordinaires en cadeaux Coors Light. Chaque Coors Light Chou a un code QR à scanner permettant au destinataire de recevoir une carte-cadeau de 50 $ chez The Keg. Dès le 4 décembre, les Canadiens peuvent se procurer les Coors Light Choux en édition limitée en visitant https://bit.ly/3OyutDU où ils sont disponibles à l’achat au coût de 5,00 $, jusqu’à épuisement des stocks.

With the return “Yellowstone” season five, Coors Banquet is teaming up with the hit Paramount Network show for a series of projects, including limited-edition “Yellowstone”-themed packaging on all packs of its iconic glass stubby bottles. Available now through December, the packaging prominently features the show’s logo, along with “Yellowstone x Coors Banquet ReCaps,” featuring popular quotes from the series underneath each bottle cap. Each package includes a random assortment of classic quotes from the show, including “I’m the bigger bear,” and “This ain’t checkers, son, this is chess and you’re about to play it with the masters.” Read more about the partnership here: https://bit.ly/3YJ2iHk

Big news: Molson Coors is taking a majority stake in ZOA Energy, the better-for-you energy drink brand co-founded by Dwayne “The Rock” Johnson, Dany Garcia, Dave Rienzi and John Shulman. As we transform our portfolio in beer and beyond, this move makes us excited for many reasons: ✓ 30% of ZOA buyers are new to the category ✓ 50% repeat purchase rate ✓ Top-10 energy drink on leading eCommerce platforms like Amazon ✓ Highly incremental to our portfolio As the new majority owner of the brand, we now have the ability to lead on marketing, retail, and direct to consumer sales development – and we see ample opportunity for growth in the surging better-for-you energy space, which is outpacing the general energy category. Our Chief Commercial Officer Michelle St. Jacques described the opportunity this way: “We’re building a winning portfolio that offers consumers choices across a wide range of occasions, and non-alc is a key part of that strategy,” said St. Jacques. “ZOA opens the door for us to participate in more parts of the day and incremental opportunities beyond our core business. We’ve built a strong foundation with ZOA over the past three years and we see a lot of opportunity for this brand to achieve its next stage of growth and scale.”  Learn more about our decision here: https://bit.ly/3AulYqi