Americans are hot to go on vacation in 2025. 🛫 MMGY’s 2024 Portrait of American Travelers® “Winter Edition” noted a significant 7% rise in travel intent since Q4 2023. 🛫 Many Americans are looking to take their international trips between now and April 2025 to take advantage of off-season crowds and pricing. 🛫 While the average amount Americans expect to spend per vacation and the number of trips they plan to take have both increased, so has their interest in travel brand loyalty programs. Gotta earn those rewards! 🛫 Are influencers the new celebrities? Travelers certainly seem to trust their endorsements more, shifting a decades-old paradigm. Read more about these highlighted trends at the link below. https://lnkd.in/gsbDTtn5
MMGY Global
Advertising Services
Overland Park, Kansas 29,185 followers
We are the world's leading travel, tourism and hospitality marketing company. Every day we inspire people to go places.
About us
MMGY Global is the world's leading integrated marketing company specializing in the travel, tourism and hospitality industry representing multiple agency brands with one goal: to inspire people to go places. Our communications practice is composed of multiple best-in-class brands including Travel Intelligence, TCI Research, Grifco, Hills Balfour, Lieb, MMGY, the company's flagship integrated marketing agency, Myriad, NJF, NextFactor, Origin and Wagstaff. Together, we represent more than 600 travel and tourism marketing experts across the globe.
- Website
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http://www.mmgyglobal.com
External link for MMGY Global
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Overland Park, Kansas
- Type
- Privately Held
- Founded
- 1981
- Specialties
- Research, Branding, Integrated Planning, Content Marketing, Creative Services, Videography, Media Placement, Search Marketing, eCRM, Promotions & Events, Public Relations, Social Media, Dashboard Reporting, and Destination Representation
Locations
Employees at MMGY Global
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Lily Leiva
Digital Marketing Strategist | Travel Industry Enthusiast | Storyteller
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Sarika Chawla
Manager, Narrative Content & Strategy at MMGY Global
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Julie Freeman
EVP, Public Relations, Americas at MMGY Global
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Leigh Kiernan
New Business Development Director—Part Closer, Part Creative Strategist—accelerating growth through innovative initiatives and impactful strategic…
Updates
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Chicagoans had thought they’d seen it all. Then they saw this: Destination Ann Arbor–branded ride shares. Sporting a refreshed brand message and covering thousands of miles in the Windy City, this inventive out-of-home campaign really drove results. What were the results? Find out at the link below. https://lnkd.in/grDWHEni
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“It’s entirely about service to others.” MMGY Global CEO Katie Briscoe discussed her career journey with Marie Albiges, managing editor for Women Leading Travel & Hospitality. Sharing some insights about intentionality, Katie also delves into the moments that shaped her leadership style and defined her path to CEO. Katie drops some great advice for anyone’s career: → Having the ability to “fail forward” and adopt a growth mindset → Operationalizing inclusion supports trust and multicultural collaboration → Building in opportunities and rewards for innovation from anyone in the company → Understanding that the way you make people feel is more impactful than you might think To read more in Katie’s own words, check out the Q&A at the link below. https://lnkd.in/gGHbU6wU
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MMGY Global reposted this
What a lovely event at ILTM with Afar and MMGY Global. It was great to connect with so many partners across the luxury segment. Thank you for a fantastic evening. 🙏
It was a pleasure to partner with MMGY Global for an evening of canapés, aperitifs, and conversation, set against the beautiful backdrop of Cannes during ILTM. The exclusive gathering brought together Afar’s esteemed editors and co-founders to meet with MMGY Global’s brand partners across luxury travel. Thank you to MMGY Global, Maïté (My-Tay) Conway Ross, and Lucie Wesley for your continued partnership! Check out a few highlights from the evening. Photo credit: Manon Gautier #AfarMag #LuxuryTravel #MMGY #MMGYGlobal #ILTMCannes2024 #ILTM
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MMGY Global reposted this
MMGY Global is thrilled to have partnered with Mindtrip, Inc.to bring their AI trip planning tool to the new Visit Costa Rica website: https://visitcostarica.com. In our initial user testing, users were thoroughly impressed with how intelligent and easy the technology is to use and how it empowers them to plan their trip. We can't wait to see how travelers' adopt this new travel planning solution. I will add that this is the first travel itinerary website solution that I have ever endorsed to a client because of how intelligent and holistic it is in its approach to helping individuals and groups plan their trips. Integrations with data feeds from Google, Tripadvisor and others ensure the user doesn't have to leave the DMO website to get all of the information they need to make a decision and start planning.
Excited to see Mindtrip featured in PhocusWire. Special thanks to Morgan Hines for an incredible write up. 🎉✨ The article explores how Mindtrip for Business is helping destinations create deeper connections with travelers. With AI-driven recommendations and interactive planning tools, we’re enabling DMOs to transform travel inspiration into personalized journeys. 🌍✈️ “Mindtrip for Business felt like it was tailor-made for us," said Carolina Trejos, Marketing Director for the Costa Rica Tourism Board. "The ability to harness interest in our stunning landscapes, vibrant culture, and the pura vida spirit, and transform it into a journey curated for each traveler, is game changing. Meanwhile, managing it all in one platform is invaluable to the end user. We are confident that this partnership will inspire more people to discover the beauty and warmth of Costa Rica.” If you’re curious to learn more, read the full article: https://lnkd.in/dgGgV8Va Plus, if you’re attending the Phocuswright Conference this week, Mindtrip executives will be there and would love to connect. Let’s chat about how we can make travel planning more engaging and impactful for your audience! 🌟
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Raise your hand if you have ever personally been a fan of “Mean Girls.” If your hand went up, then you’re in good company – and we see you wearing pink today! In partnership with our client CheapCaribbean, we orchestrated a collaboration with Broadway Plus and Grand Oasis Cancun to throw “The Fetchest Party of the Year” on National Mean Girls Day. Was it fetch? And did everyone wear pink? Find out at the link below. https://lnkd.in/g3nByamv
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Everyone’s wondering – what’s going to happen in 2025? Wonder no more about where media is trending. MMGY media expert Carrie Gill maps out the trajectory of media trends you may – and may not – have on your radar. Dig into these trends here: https://bit.ly/3Vj0YtR
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What happens when top executives in travel talk behind closed doors? At MMGY Global’s Mojo Summit EMEA, they unravel the common threads that connect them, whether they represent an airline, DMO, CVB or hotelier, and discover how they can best support one another. Hosted in London in early November, the event featured MMGY Global and industry thought leaders presenting on topics ranging from the current state of travel to the power of inclusive marketing.
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MMGY Global reposted this
🌍 AI isn’t just a tool—it’s driving the future of travel. Are you ready to explore what’s next? Join Robert Patterson, SVP of Marketing Technology at MMGY Global, at Marketing Outlook Forum in Fort Worth, Texas, January 27-29, 2025, to uncover how AI is reshaping the travel and tourism industry. ✨ Discover AI-driven personalization and real-time engagement ✨ Learn about predictive analytics and immersive experiences ✨ Explore ethical AI and workforce transformation Get actionable insights and a clear vision for the future of travel marketing. Don’t miss this chance to stay ahead at #MOF2025. #AI #TravelMarketing #TourismInnovation #FutureOfTravel #DigitalTransformation #MarketingTrends #FortWorth
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Join MMGY Travel Intelligence VP of Research & Analytics Simon Moriarty at the Travel & Adventure Show's 6th annual American Traveler Trends Forum, the premier virtual event for uncovering the latest travel market insights and strategies. During the webinar, Moriarty will present insights on American traveler psychographics, booking behaviors and the evolving media landscape – as well as actionable strategies you won’t find anywhere else. Following this presentation, MMGY VP of PR Sara Gorgon will moderate a panel of esteemed travel writers who will dive into these findings and discuss the trends driving travelers' decision-making for the year ahead. This is a must-attend event for senior tourism, marketing and PR professionals. We look forward to connecting with you! #MMGY #MMGYGLOBAL #IndustryInsights #TravelTrends #Webinar
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