MindgruveMacarta

We are proud to announce our merger with Icon Commerce, the largest independent commerce agency in the Midwest! This strategic partnership enhances our omnichannel commerce capabilities, combining our expertise in data-driven performance marketing with Icon’s deep knowledge of in-store retail, marketplace and direct-to-consumer commerce. Together, we are 300+ strong across 8 global offices, driving growth for brands like P&G, Colgate-Palmolive, Tempur Sealy, Sony and more. Read the full press release here: https://bit.ly/4dVCLkw #MergerAnnouncement #RetailMedia #PerformanceMarketing

Season's greetings to all is just the ticket this holiday season. From San Diego to São Paulo and beyond, we at MindgruveMacarta send you our warmest holiday wishes.

From AI advancements to rapid podcast growth, see what trends we expect to make an impact in the coming year.

MindgruveMacarta and Celebration Wishes have been awarded Silver at the 2024 Travel Weekly Magellan Awards in the “Travel Services Marketing Website” category. We’re honored to be recognized alongside Delta, Carnival, Hilton, and others. Learn more about this award-winning project and our work with Celebration Wishes: https://bit.ly/3P5wh7D #MagellanAwards2024 #TravelMarketing #WebsiteDesign

Retailers leaned into strategic promotions over Thanksgiving weekend, and consumers responded with record-breaking spending. Ecommerce data highlights from Adobe: $6.1B spent on Thanksgiving (+8.8% YoY) $10.8B spent on Black Friday (+10.2% YoY) $13.2B projected for Cyber Monday (+6% YoY), with peak sales between 8-10 p.m. Discounts are the driving force, but they’re smaller than previous years, per Adobe and Salesforce. Key takeaway: Shoppers are spending smarter, and retailers are optimizing promotions to navigate inflation. Check out the ADWEEK article for insights on this year’s retail strategies. https://bit.ly/3ZlIqu5 #Ecommerce #RetailTrends #HolidayShopping

Please join us in welcoming Janaka Atugoda as our new Managing Director, Global AdTech Solutions! Janaka brings over a decade of expertise in AdTech and data strategy, having led global solutions at Amazon for Fortune 500 brands like Johnson & Johnson, L’Oreal, Coca-Cola, and Peloton. Learn more about Janaka and our global growth: https://bit.ly/4gxMKNB

2024 was a year of bold predictions—and most came true. From AI revolutionizing marketing to the explosive growth of retail media, the trends we forecasted shaped the industry. But what about 2025? We’re ready for even more innovation including: 📈 Predictive AI advancements 🎙️ Podcasts taking center stage 📺 YouTube’s continued rise in CTV Catch the full recap and our fresh predictions for the year ahead: https://bit.ly/49nEhdN #2024Reflections #2025Trends #MarketingTrends

Regional banks struggle with carving an ownable space between big national banks that have lots of resources and small local banks that offer personal service. We turned this challenge into a positive for First Horizon Bank with a fresh and unique brand position in the financial industry, showcasing the bank as the "Best of Big and Small."

We were so excited to celebrate our 2024 accomplishments at our San Diego headquarters by hosting a Thanksgiving potluck. We shared a delicious meal together, and reflected on everything we have to be thankful for. We could not be more proud of our teams this year, and are looking forward to an even better 2025.

¡MindgruveMacarta en IAB InHouse 2024! 🔥 Guadalupe Perone, Regional Director of Business Development en MindgruveMacarta participó en un panel clave moderado por Yamile Paredes, Head of Sales México en Microsoft Advertising en el que se exploró la convergencia de #CTV y #RetailMedia en compañía de grandes expertos como Samuel Encinas(Head of Commerce de KINESSO LATINOAMERICA), Hector Pita Bermudez(Director de Producto Addressable TV en Totalplay) y Santiago Cortes (Head of Sales en Samsung Ads México). ✨ ¡Muchas gracias IAB por la invitación a este valioso espacio!