Miden (YC W24)

We often hear the phrase "eat your own dog food" in tech, and at Miden, we take it seriously. Here's a peek into how our team uses the financial tools we've built. And how it's making a difference for our team.

The size of the market alone doesn’t matter if you’re not solving specific problems for specific people. It is one of the first things I learned leading Miden (YC W24). Here are a few principles I’ve learned that have guided our growth and kept us focused: ✅ 1. Focus Beats Frenzy A big market is only valuable if you can carve out a meaningful niche. Who is underserved? What’s their most pressing pain point? The clearer your focus, the sharper your execution. ✅ 2. Depth Before Width Trying to solve every problem for everyone is a surefire way to burn resources. Instead, go deep. Master one customer segment, solve their most critical problem, and use that momentum to expand. Early wins build the trust and credibility you need for larger growth. ✅ 3. Iterate Like Your Life Depends on It Every product launch or feature release should be treated as an experiment. What are you learning? What’s failing? The insights from these iterations are worth more than the revenue they generate at first. ✅ 4. Uncover the Invisible Barriers In developing markets, what isn’t being said is often more important than what is. Customers may not explicitly tell you that accessibility or mistrust is the issue—but their behavior will. It’s your job to read between the lines and build solutions that address these hidden obstacles. ✅ 5. Solve Problems That Scale Scaling is beyond adding more features but more of solving problems that naturally grow as your customers grow. If the foundation is strong, scale becomes a natural extension of what you’ve already built. Big markets are ecosystems, not targets. They shift, they evolve, and they challenge you to keep learning. If you’re not adapting, you’re losing. At the end of the day, it’s not just the size of the market that matters, it’s how well you understand and serve it.

Marketers know the challenge: campaigns that shine for B2C brands often fall flat in the B2B world. Tired of cookie-cutter advice? Looking for strategies that actually work for your B2B brand? Our lineup of expert speakers will share actionable insights on crafting authentic campaigns that truly resonate. Featuring: Olugbeminiyi Idowu, Founder, Talking Drum Communications Jennifer Okorhi, Founder, FMS Africa Omolara Dada, Marketing Lead, Anchor Oluwagbemiga Onalaja, Head of Marketing, Kora Isioma Ogwuda, Marketing Lead at Miden 📅 Date: Thursday, 5th December. ⏰ Time: 3 PM Add to your calendar: https://lu.ma/tu4btwlk

From meeting amazing people to forging new connections, we thoroughly enjoyed sharing Miden’s story with the world. Thank you to everyone who stopped by to chat with us. Were you there? Did you get a chance to meet the Miden team? We’d love to hear about it. #Miden #Africanstartupfestival

Yesterday was Universal Children’s Day, and more than ever, we’re reminded that every child deserves a chance to dream, regardless of their circumstances. Through our joint partnership, we are creating pathways for underserved children like Christopher, Vivian, Success, and more children to achieve their dreams. At Miden and Chess in Slums Africa we stand committed to UN Sustainable Development Goal 4: Quality Education. Because when we invest in children, we invest in a brighter, more equitable world. #Miden #CISA #chessinslumsafrica

💪Happy International Men’s Day. Today, we celebrate men everywhere—their strength, resilience, and impact on our communities. Thank you for your dedication, support, and the inspiration you bring to those around you. Here’s to honoring and appreciating the men who make a difference every day. #InternationalMensDay #Miden

We are excited to announce that Miden is exhibiting at the Africa Startup Festival this Saturday, November 16th. If you’re attending, be sure to stop by our booth to meet our team, get better insight into our product and learn how we’re making payments faster, easier and more secure for African businesses. We can’t wait to connect with you. #asfxlagos2024 #africastartupfestival #b2bpayment #africastartupfestival2024

We had a conversation with Emmanuel Udomisor, the Design Lead at Miden, where he shared practical tips on how design can contribute to startup success. Here are his thoughts on using design to help startups grow. #B2BPayments #Miden

What a week it has been✅. Proud to see Miden featured at TechCrunch Disrupt SF. Huge thanks to Brex and Y Combinator for the incredible spotlight. It’s still day one at Miden (YC W24) and we are just getting started. #TCDisrupt #MidenAtDisrupt #BrexSpotlight #YCombinator

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