Hummingbirds

In this episode of Local Marketing School, Emily interviews Alyzeh Rizvi, Co-Founder & CEO of Peepal People, a South Asian pantry brand bringing authentic flavors to your kitchen! 🌶️ Alyzeh shares her journey of creating a modern brand that honors her Pakistani heritage while appealing to a broader American market. From their recent rebranding (that just won a Best Packaging award at Nosh.com Live 2024!) to their focus on healthy formulations with lower sodium and zero sugar, learn how Peepal People is shaking things up in the hot sauce category! Tune in for topics like: ✅ Proving out product market fit 💭 Strategic decisions and key milestones in the rebranding process 🌶️ Day in the life of a hot sauce founder ...and so much more! Catch the full episode at the link in the comments or on your favorite podcast app! 🎧 And that's a wrap on Local Marketing School 2024, thank you to each and every one of our guests and listeners! 🫶

That's a wrap on NOSH + Bevnet Live! Here's some of the highlights from our team: 🤩 Jen Zeszut (CEO/Co-Founder of GOODLES) on stage inspiring everyone with her story about making Goodles into a household name + hosting the best party at Expo West. IYKYK. 🎤 Listening to Brad Charron, CEO of ALOHA, talk about turning that company around -- his insights were next level >> if you are a CPG founder, it's worth tracking down a recording of his panel. 👩🌾 Learning about the incredible journey of Once Upon a Farm from Jennifer Garner + John Foraker 🏆 Seeing emerging brands pitch at the NOSH Pitch Slam: doosra CHUTNI PUNCH Mochi Love >> 🥇 🥇 🥇 Congrats Brandie Miller Harken Sweets Brune Kitchen NOOISH Sampling A L L the beverages at Bevnet - here's some standouts: Happypop™ happy® which highlights NAMI TRIP + it's partnership with Calm JuneShine Yoju hiyo AVVIKA - Caffeine Free Alt Energy Drink Anything we missed?!? What were your highlights??

In this episode of Local Marketing School, Emily chats with Laurel Rundle, founder of Aha! Marketing, all about effective sampling programs for brands big and small! 🎯 Since 2011, AHA Marketing has specialized in connecting brands with consumers through trusted professional channels. Laurel explains their unique approach of partnering with professionals like doctors, doulas, and gym owners to distribute product samples. Tune in for topics like: 💡 Expert recommendations for sampling newcomers 🎯 Industry-specific sampling strategies 📈 Measuring sampling success ...and so much more! Catch the full episode at the link in the comments or on your favorite podcast app! 🎧

Getting on retail shelves is just the tip of the iceberg. Caroline Grace from Product & Prosper stopped by episode #28 of Local Marketing School to share what happens after you land the shelf. 🛒

In this episode of Local Marketing School, Emily sits down with Caroline Grace, founder and CEO of Product & Prosper, to share game-changing insights on building successful CPG brands in retail! 🚀 Caroline breaks down the essentials of retail success, from positioning to packaging, and shares real success stories like Paktli Foods. Whether you're dreaming of seeing your product on store shelves or looking to level up your retail game, this episode is packed with actionable strategies! Tune in for topics like: 📊 Debunking common retail expansion myths 🎯 Building a powerful retail brand identity 📈 Mastering both e-commerce and retail channels ...and so much more! Catch the full episode at the link in the comments or on your favorite podcast app! 🎧

In this week's Local Marketing School episode, Emily sits down with Candace Molatore, a content creator and digital media producer from Portland, Oregon. Candace joins to share her perspective as a content creator and offer key insights for all aspiring content creators and marketers looking to build strong partnerships with influencers! We discuss her journey as a creator with topics like building long-term brand relationships, the value of creative freedom, and the realities behind the glamorous facade of content creation. We explore community building and authentic connections in the digital space! Tune in for topics like: 💼 Key factors that turned a passion into a thriving career in content creation 🤝 Strategies for building and nurturing authentic communities 📸 Insights on securing and managing brand partnerships as a creator ...and more! Catch the full episode at the link in our comments or on your favorite podcast app! 🎧

Are you a brand in retail that needs tips from the pro? Kendall Dickieson shares 7 tips & trends you don't want to miss. https://lnkd.in/gURV7XG8

In this week's Local Marketing School episode, Emily sits down with Morgan Lerner, Chief Creative Officer at GoNanas, the fastest growing baking mix company, using bananas to make indulgent, vegan, gluten-free, and allergen-friendly baked goods. Morgan joins to share how GoNanas has grown from a college dorm room to ecommerce to now sold in over 4000 retailers! We discuss plenty of fun topics like key strategies for growth, staying authentic on social media and growing an ambassador program from 25 people to over 3500 members. This is a great episode for marketers looking to grow their brand while maintaining a strong connection with their customer base! Tune in for topics like: 💼 Key factors that turned a side-hustle into a full-time company 🛒 Two things to get your brand ready for retail shelves 🩷 Strategies for growing GoNanas to 65k on Instagram ...and more! Catch the full episode at the link in the comments or on your favorite podcast app! 🎧

In this week's Local Marketing School episode, Emily sits down with Holly Chapman, Head of Brand at cult stationery brand Papier! Holly has over 13 years of experience in PR, brand building, and social, community and content strategy and dropped by the pod to dissect Papier’s US expansion and the strategies the team employed to make for a truly omnipresent brand splash across the market. Listen for tips on local creator partnerships, creative collaborations, landing earned media and more! Tune in for topics like: 🤝 Tips to finding the right PR partner 🌐 How to build your network in a brand new city 💸 Holly’s recommendations for marketers operating on a startup budget ...and more! Catch the full episode at the link in the comments or on your favorite podcast app! 🎧

We had a great time visiting FounderMade this week in LA, chatting with our customers & new-to-us brands. Incredible event, FounderMade team!