Helping marketers, marketing teams, and agencies plan out what's important to measure in their marketing, use tools (like Google Tag Manager and Google Analytics) to make sure everything is being measured properly, and finally know how to turn all that data into meaningful marketing direction to improve marketing performance including conversion rates and KPI's like ROAS.
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Microsoft Clarity is always making improvements! It is no longer a "nice to have" or a "someday" tool. We use it daily for our clients and can make some pretty impactful decisions on what Clarity helps us, uh, clarify. We recommend all our students and everyone use Microsoft Clarity.
Conversion heatmaps in Microsoft Clarity are so useful! This free tool is just getting better and better!
Microsoft Clarity is always making improvements! It is no longer a "nice to have" or a "someday" tool. We use it daily for our clients and can make some pretty impactful decisions on what Clarity helps us, uh, clarify. We recommend all our students and everyone use Microsoft Clarity.
Conversion heatmaps in Microsoft Clarity are so useful! This free tool is just getting better and better!
With 3rd party cookies disappearing, it’s time to optimize your Google Ads strategy for the future. This free training will show you everything you need to know for optimal success, including... 1. The 5 most fatal mistakes advertisers are making with Google Ads without even realizing it, and how to transform them into opportunities with one simple tweak 2. How you can lean on AI to help you enhance your campaigns and ROI (including specific prompts and guidelines to make sure you get the best outputs) 3. How to ‘connect the dots’ between ad spend and revenue so that you know exactly which campaigns are REALLY working (and which to avoid) Sign up to reserve your 100% FREE spot for this can’t-miss webinar! Oh and btw, when you attend, you'll receive a special $97 BONUS gift you can use to visualize your traffic performance in minutes...
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Another big improvement to GA4 to make it easier to use!
📣Another silent update from Google but a MASSIVE improvement! You can now EDIT/CUSTOMIZE your funnel reports in GA4! Before you would have to go rebuild, add back to the library and replace the report. Not anymore! 👀I am only seeing this on certain accounts so it must be rolling out. Keep an eye out! 🥳This is a very exciting improvement!
Come join our instructor Manisha Mistry talk about an Introduction to BigQuery with Ameet Wadhwani from Analytics Canvas and Siavash Kanani from Looker Studio Masterclass. Thank you Siavash Kanani for hosting this event and inviting us to join! https://lnkd.in/g69a2HQ9
Next Tuesday, Manisha Mistry and Ameet Wadhwani will join me in Looker Studio Masterclass for a special workshop geared towards agencies, freelancers, and in-house teams who want to use BigQuery for their clients or internal projects, but don't know where and how to get started. We will dive into the world of BigQuery and explore how one can start to leverage its power to bring their measurement and reporting work to the next level. 📅 Date: Tuesday, May 21 🕰️ Time: 5pm GMT, 10am PT, 1pm ET 📍 Location: Online, Zoom. The workshop is free to attend. No prior experience with BigQuery is needed. You'll be guided through every step, from creating a Google Cloud account and your first BigQuery project to building a simple eCommerce pipeline. 🎁 Manisha will share their BigQuery Setup Guide from their toolbox, with all attendees. Key topics we'll cover: ✅ What is BigQuery and when to use it? ✅ BigQuery's essential components ✅ Setting up your first BigQuery project ✅ Deciding between using your own or your client's BigQuery ✅ Understanding the costs associated with BigQuery ✅ Methods for accessing and transforming data in BigQuery ✅ Live demo: Building a GA4 eCommerce query using Analytics Canvas Don't miss this opportunity! Register now to secure your spot. Link to join is in the first comment. #BigQuery #DataAnalytics #GoogleCloud
After helping nearly 60,000 digital marketers all over the globe, I’ve come away with a universal truth: Most marketers have NO idea how much they’re “losing” revenue to traffic or funnel “leaks”. They may get X traffic and Y dollars, and think all is peachy. Ignorance is bliss. What they don’t realize is that with a few small tweaks, they could get Y x 3 or Y x 5 dollars on the same X traffic (i.e. without chasing virality on social media or spending more on ads). And on May 9th at 1 PM ET, we will go live to show you how to FIND those tweaks you will need to make on your campaign. Click below to save your seat (at no cost) 👇
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Unpopular opinion… Most marketing certifications are commodities. They’re too easy to get. But there are a few exceptions… The harder and more rigorous certificate programs are… the more they truly transform your career beyond your highest ambitions. Join our live session on April 3 to learn the different types of digital marketing certificates… … and why one specific certification holds more weight than all others combined HINT: It's how you will be able to generate a new profit center for your marketing agency by adding measurement services for your clients... Register to save your seat below 👇
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