M&C Saatchi Sport & Entertainment North America

We are thrilled to announce the appointment of Sarah Beth Parlier as our new Events & Experiential Production Lead. Sarah Beth will oversee all live production output across our agency on behalf of our clients, bringing her wealth of expertise to drive innovative, immersive brand experiences for our clients. From influencer and media experiences to large-scale consumer activations, Sarah Beth will be instrumental in shaping the future of our agency's production work across our roster of world-class brands. Previously, Sarah Beth has led production efforts for high-profile global clients such as Visa, Amazon, Audi, and Marriott, focusing on their partnerships with marquee sports entities including NFL, Manchester United, and Formula 1.

We’re thrilled to be named to Ragan Communications and PR Daily Top Agencies List for 2024. Additionally, our client Busch Light has received an honorable mention in both the best food & beverage, and sports campaign for our work on "The Busch Light Pit Stop Wedding". As the year comes to a close and we reflect on the past 12 months, it’s an honor to be recognized for our creative and communications work. A big thank you to Ragan Communications and PR Daily for this recognition.

We’re excited to share that Steph Lund, CEO of M&C Saatchi Sport & Entertainment North America, has been named to PR Daily’s 2025 Advisory board! Steph L. joins an esteemed group of industry leaders who have been selected to help elevate the exceptional coverage PR Daily provides across its platforms. As part of the advisory board, Steph and her fellow members will offer counsel, serve as judges for awards programs, speak at Ragan and PR Daily events, and contribute as sources for 2025 stories. In a landscape inundated with information, PR Daily continues to stand out as a trusted resource for PR professionals, communicators, marketers, and digital strategists. Through its insightful coverage and impactful programming, PR Daily empowers individuals at all experience levels to learn, grow, and connect. Congratulations to Steph and the esteemed group of 2025 Advisory Board members! We're excited to see the continued impact of this incredible group. You can check out the full list of the advisory board members and more details here: https://lnkd.in/gJRUugQg

We’re thrilled to be named to Ragan Communications and PR Daily Top Agencies List for 2024. Additionally, our client Busch Light has received an honorable mention in both the best food & beverage, and sports campaign for our work on "The Busch Light Pit Stop Wedding". As the year comes to a close and we reflect on the past 12 months, it’s an honor to be recognized for our creative and communications work. A big thank you to Ragan Communications and PR Daily for this recognition.

Thank you to PRNEWS for the recognition on the PRNEWS’ 2025 Agency Elite Top 100 list. This annual roster highlights the most innovative PR & Communications firms and we're thrilled to make the list year over year. Congrats to all the other honorees! https://lnkd.in/giCX_dHd PRNEWS 2025 Agency Elite Top 100 - PRNEWS The PRNEWS Agency Elite Top 100 is the ultimate comprehensive guide dedicated to the most innovative PR, marketing & communications firms in the business.

📣 Issue 2 of our FANCOM Trend Report is here! FANCOM, a portmanteau of ‘fan’ and ‘community,’ embodies a new way of thinking about fandom—celebrating the depth, diversity, and connections that fuel these communities. This global issue dives into Togetherness, drawing insights from a summer of unforgettable cultural moments that united fans and communities alike. 🌍✨ With contributions from our international offices— North America, London, Berlin, Amsterdam, Sydney, and Johannesburg—this report marks our first global edition, showcasing thought leadership from across the world. Special shoutout to our President, Andrea Nirsimloo, for her perspective on fostering connection across global passion spaces through social content. Stay tuned as we pin stories from our experts across strategy, creative, events, and more to our highlights! Be sure to check out the full report here: https://lnkd.in/eg66T9GS

Congratulations to Nadja Bellan-White (she/her/ella) on her new appointment for the US region! Read all about her vision for the group and accelerated growth strategy in LBBonline - Little Black Book

Love was in the air! We are honored to have been recognized by The Clios Sports Awards 2024, which highlights the best in sports marketing from around the world. Winning Bronze in the Creative Effectiveness category in partnership with Anheuser-Busch for our work on the Busch Light Pit Stop Wedding, this effort centered on Busch Light’s long-standing NASCAR sponsorship through a campaign that culminated with one NASCAR and Busch Light-loving couple tying the knot in a record-breaking 10-second ceremony beside the roaring speedway in Las Vegas, during an actual NASCAR race. We know Busch Light fans love NASCAR just as much as they love having Busch Light at their weddings and merging these passions would not only give our winners an experience they’d never forget, it would deliver on the brand’s promise to bring fans closer to the sport while also compelling media beyond endemic sports and NASCAR verticals to feature this critical sponsorship platform for the Busch Light brand. Congratulations to the winners, we’re toasting our Busch Lights to celebrate all of this inspiring work! #ClioSports

For Sperry’s SS25 Press Preview, Sperry hosted an al day event for media, influencers and friends of the brand. We showcased our all new collection – the first collection designed by our new design team – and offered guests the ability to customize their Sperry Authentic Original boat shoes with beads and shells, courtesy of Leisure Centre, and charms and chains, thanks to Charms & Chit Chat.  Over 125 people stopped by and walked out with some amazingly fresh looking boat shoes.  Thanks to the teams at M&C Saatchi, Leisure Centre, ABG, Charms & Chit Chat and Hendricks Gin for making this a huge success! Amélie Provost Steve DiCecco Julie O'Connor Whitney Osofs Tessa van Bergen Laura Graytok Stacey Kawahata Mimi Chang Cassidy Mitchell Sydney Lehmann Lauren Weil Meghana Vadlamani DANA DYNAMITE

We’re so proud to be a winner in Ragan Communications and PR Daily '2024 Top Agencies' - a prestigious recognition celebrating the most innovative and effective PR and communications agencies. We’re also finalists for our work on Busch Light across two categories (Best Sports Campaign; Best in Food & Beverage) and Samsonite for our 'Iconic Explorers Creator' program in the influencer marketing category. We couldn’t do our brilliant work without the commitment of our brilliant people and client partners.