Mars United Commerce

What a year! While 2024 was filled with both triumphs and challenges for our industry, we’re deeply grateful to our people, clients, partners, and communities for helping us create impact all year long. Mars United Commerce will be closed 12/23-1/1 to spend time enjoying the holiday season with our loved ones and be ready for action in 2025! We wish you a wonderful (and hopefully restful) holiday season. Thank you for being such an important part of the Mars United community and we’ll see you in the new year!

With shoppers doing more and more of their holiday hunting online, our Customer Development teams are following retailers as they build experiences that bridge the gap between ecommerce and brick-and-mortar trips — while also working to attract younger demographics. Learn how three key retailers tackled the holiday season with immersive virtual shops and how another is developing shopper-focused regional retail formats: https://lnkd.in/e4tNjwtY #retail #virtualreality #VR #holidayshopping #brandstrategy

It's almost time to call it a wrap on what's been an incredible year for retail media. And to put a holiday-friendly bow on it, we're presenting our first-ever Retail Media Global Yearbook. For the first time, we’ve compiled insights from all four of our regional Report Cards (U.S., Canada, Europe and Australia-New Zealand) to present a global perspective on the trends driving industry growth and the progress being made by 51 leading networks around the world. Download your copy here: https://lnkd.in/eA6uRpVN #retailmedia #globalinsights #retailmedianetwork #RetailMediaReportCard

Can you believe we’re almost at the end of 2024? If you want to gain the strategic insights needed to hit the ground running in 2025, find out where we're headed so you can connect with us to jumpstart your commerce marketing in the new year. Stay up to date on where we'll be here: https://lnkd.in/e-fYG9Pu #events #CES #NRF #IAB #FMI #commercemarketing

According to Coresight Research, more than 1 in 5 Canadians now purchase their groceries at dollar stores. For consumer packaged goods brands, this recent shift in behavior presents a compelling opportunity to connect with a rapidly growing, price-conscious group of shoppers. Senior Manager of Client Leadership Carrie Baker looks at how dollar store chains are influencing the CPG marketplace in Canada and makes recommendations for capitalizing on the trend: https://lnkd.in/eEujcnWf #retail #Canada #brandstrategy #CPG #insights

Whether you need to learn about industry-wide trends or your brand’s own performance during this year's Cyber 5 sales event, we have the resources for you! 📄 Download our Cyber 5 Recap Report: https://lnkd.in/eV5mPAZp 📹 Listen to a discussion about this year’s key trends and winning strategies: https://lnkd.in/egK5dRsu 📊 See how your brand performed at Amazon and Walmart: https://lnkd.in/gRXVG_uP 🔍 Connect with a Mars United expert to review your brand’s performance during Cyber 5: https://lnkd.in/e9fqESVE #Cyber5 #Amazon #Walmart #brandstrategy #insights

With the holiday season in full swing, agency community LBBonline - Little Black Book asked creatives and strategists their perspectives on how current Christmas ad trends reflect the state of society. Our own Group Creative Director, Nicole Aragi, offers her thoughts on ads tapping into both consumer minimalism and maximalism: https://lnkd.in/ePgurxzG

Looking to drive greater conversion on Walmart.com? Set up a Brand Shop, recommends VP of Ecommerce Emily Baynard, who recently joined with Digital Shelf Director Lindsey Simcik to share tips for driving success on key ecommerce websites in a webinar spotlighting our latest Digital Shelf Report. View the recording here: https://lnkd.in/exHmUxHi #digitalshelf #brandstrategy #webinar #Walmart #Amazon #ecommerce

Meet us at #CES! We’ll be there uncovering all the latest retail innovations that can help our brand and retailer clients create richer, more connected shopper experiences. Join us to talk about the future of commerce marketing and retail. Sign up to connect with our experts: https://lnkd.in/eX59ZUQU At CES 2024, we found brands and retailers leveraging AI to elevate the shopper experience. What are you hoping to find this year to boost your commerce marketing success in 2025? #CES2025 #retail #brandstrategy #commercemarketing #innovation

Online spending over the critical Cyber 5 sales window reached new heights this year, with U.S. consumers racking up an estimated $41.1 billion in receipts over the five-day period. We leveraged data from our Marilyn Ecommerce Insights Suite to review brand and item performance across 10 of the most popular gifting categories at #Amazon and #Walmart to produce a special report examining: • Top-Selling Brands • Top-Selling Items • Top-Promoted Brands • Top Brands in Sponsorship Activity • Top-Sponsored Keywords Download your copy here: https://lnkd.in/eV5mPAZp Want a closer look at the insights? Tune into this exclusive webinar on December 12 to hear Mars United’s Tim Stocks, MBA and Alix Barrett, The Trade Desk’s Tom Stacy, and Skai’s Kevin Weiss discuss brand performance, strategies, and other top trends from Cyber 5: https://lnkd.in/egK5dRsu #Cyber5 #brandperformance #retail #brandstrategy