Marshall Associates reposted this
2025 will bring an entirely new set of opportunities and challenges in the Retail Media Landscape, as the importance of multi-touch attribution and connected media strategies becomes key to growth (in my opinion!) 💡 📊 Read more from myself & peers below: Marshall Associates #advertising #amazonads #ecommerce #digitaladvertising
From the rise of in-store digital media to the push for omnichannel measurement and multi-touch strategies, 2025 will see retail media evolve into a seamless, data-driven ecosystem that bridges physical and digital spaces while maximizing shopper engagement 🛍️📈 The future of retail media is looking bright for: - Zachary Weinberg, Zenith - Matt Lane, dentsu - Kelly Gerrard, Marshall Associates - Jacob Snelson, The Bluebird Group - Gemma Spence, VML