MarketScale

🎉 Happy New Year from MarketScale! 🎉 As we step into 2025, we want to thank the incredible people who make it all possible—our partners, employees, clients, community, and the thought leaders and experts who inspire us every day. Together, you’ve driven innovation, built connections, and shaped industries in ways we could have only imagined. This year is particularly special for us—it marks the beginning of our 10th anniversary. A decade of collaboration, growth, and transformation made possible by you. While we celebrate this milestone, our focus remains on the future and helping you achieve even greater success. Here’s to a 2025 filled with bold ideas, authentic connections, and exciting opportunities. Let’s continue creating something extraordinary—together. 🥂 Happy New Year! 🚀 #happynewyear #2025

🎩🕯🎄 The Ghosts of B2B Marketing: Past, Present, and Future - B2B marketing is in the midst of a transformation, and user-generated content (UGC) is leading the charge. Just like A Christmas Carol, we can learn from the ghosts of marketing's past, present, and future to craft strategies that resonate, engage, and prepare us for what's next. 💼 Past: A world of control—PowerPoints, stiff webinars, and animated explainer videos dominated, but connection was lost. ✨ Present: The age of authenticity—UGC is at the core, with employees, customers, and communities driving trust through AI-powered blogs, training, and storytelling. 🌟 Future: Decentralization is coming—expert-led UGC, niche communities, and collaboration will define the next era of marketing. The time to embrace UGC is now! Let's move beyond just telling our story—let's empower others to tell it with us. 🔗 Dive into the full blog to explore how to transform your marketing strategy. https://lnkd.in/g_p4b2UH #B2BMarketing #UGC #DigitalMarketing #FutureOfMarketing #AI #Authenticity

🎄✨ Happy Holidays from the MarketScale Family! ✨🎄 As the holiday season surrounds us with joy and warmth, we want to take a moment to express our heartfelt gratitude to our incredible community. This year has been filled with collaboration, creativity, and milestones made possible by all of you. From our clients to our team members, your passion and dedication inspire us every day. We hope this season brings you cherished moments with loved ones, time to reflect on the successes of the year, and excitement for the opportunities ahead. Here’s to celebrating togetherness, joy, and the wonderful work we’ve accomplished as a community. We can’t wait to see what we’ll achieve together in the new year! From all of us at MarketScale—Happy Holidays and cheers to a bright 2025! 🎉 #HappyHolidays #Community #Gratitude #MarketScale

Pretty wild that Premio got THE exclusive partnership with Santa's North Pole operations for edge computing solutions. Our clients are doing BIG THINGS! 💪 🎅 🎄

🎄✨ Happy Holidays from the MarketScale Family! ✨🎄 As the holiday season surrounds us with joy and warmth, we want to take a moment to express our heartfelt gratitude to our incredible community. This year has been filled with collaboration, creativity, and milestones made possible by all of you. From our clients to our team members, your passion and dedication inspire us every day. We hope this season brings you cherished moments with loved ones, time to reflect on the successes of the year, and excitement for the opportunities ahead. Here’s to celebrating togetherness, joy, and the wonderful work we’ve accomplished as a community. We can’t wait to see what we’ll achieve together in the new year! From all of us at MarketScale—Happy Holidays and cheers to a bright 2025! 🎉 #HappyHolidays #Community #Gratitude #MarketScale

🎄 On the 6th, 7th and 8th day of Christmas...... 🎄 That's right Santa Claus himself joined us for this one! Check it out! Matt Moss Jon Baer Logan King

🎥 A quick look at our Studios here at MarketScale and all the updates of 2024! Merry Christmas & Happy New Year! 🎄🎉 #MarketScale #VideoProduction #HappyHolidays #NewYear2025

B2B is evolving towards User Generated Content. It derives strength from authenticity, not over polish, reflecting the lessons learnt and knowledge acquired over time. So, start creating, explore the untapped knowledge base, and pass on your wisdom to the next generation! #B2B #UGC   UGC for B2B2: EPISODE 2 with Matt Moss and ♠️Greg Crumpton♠️ https://lnkd.in/gcT9XQ3X

Love that I get to end the year of Retail Refined with my friend (and often a mentor) Adrienne Lazarus, President of Madewell. In this segment we sit down and discuss: How does Madewell leverage customer insights and leadership vision to stay ahead in a competitive market? A few teaser takeaways from our conversation: - Leadership that fosters a culture of shared goals, innovation and collective success. - Denim’s Ongoing Evolution: Madewell's approach balancing classic styles with fashion-forward experimentation to inspire customers. - New Flagship Store as a Testing Ground: The brand's new Soho flagship incorporates refined design and cutting-edge digital experiences, providing real-time insights into consumer behavior. Click here to listen to full episode: https://lnkd.in/dw32tidh #RetailRefined, a MarketScale #podcast also on Spotify & Apple podcasts

A huge shoutout to Raul Reyeszumeta for sharing a slice of Venezuela with us—literally—with the beloved pan de jamón! 🥖🇻🇪 This holiday classic has graced Venezuelan tables since 1905, originating in Caracas. With its signature blend of sweet raisins, savory ham, and briny olives, it’s more than just a bread—it’s a symbol of warmth, unity, and celebration. What makes traditions like this so special isn’t just the taste (though it’s delicious 😋) but the stories and connections they bring to life. Sharing this tradition reminds us of the diverse threads that make up our community and how much richer we are for it. Thank you, Raul, for inviting us into your holiday story and bringing us closer together this season. Let’s keep celebrating what makes us unique—and the stories that bind us. What are some of your favorite holiday traditions? Logan King