Marketing Operations Advisor

Are you prepared for what 2025 means for your marketing operations? Tech, data, people, trust, and leadership are on the horizon for not just shaking up marketing but they could elevate your business.

I asked, you answered ... Linking marketing outcomes to revenue is the biggest challenge of proving marketing's ROI. This is a challenge for so many B2B industries. Part of the issue is that we have a "ready, fire, aim" approach to marketing campaigns. There is a way to connect marketing activities to measure the revenue generated but it is best to start the effort during the planning phase for marketing initiatives. Right now, marketer's are going off their gut for what will work for your business. That is a high-stress environment to work in. Start assigning revenue goals to marketing campaigns and give marketers the insight into the revenue being generated.

End of the quarter/year is coming fast. Godspeed, folks!

AI can be your personal intern and virtual assistant. But you have to have a conversation with it. Similar to people ... AI doesn't do well when you bark orders at it. I understand some people are confused and concerned about the various AI platforms. But, done well, it can make life easier. I walk through a practical, personal example of using AI. #ai #AIlearning #technology The key takeaway: conversations are a back-and-forth of exchange. Your AI tool needs the conversation to be a better intern and assistant.

I asked, you answered ... If data is the backbone of making good business decisions, then WHY are marketing departments rarely or never reviewing and updating their processes?! Good and efficient processes leads to clean data. Clean data allows for better decision making. Better decision making means growth. When you have cumbersome processes your business growth is stunted.

Make sure your marketing operation efforts are prepared for a crisis.

Are you prepared for 💩 hitting the fan? Crisis-proofing your marketing operations now will save you from headaches and heartaches later. Good leaders plan for worst case scenarios and document that plan. Then they communicate that plan before a crisis happens. I really love when Plan A works. But I also have Plan B, Plan C, and Plan D in my back pocket just in case.

I asked and you answered ... The number 1 response professionals gave to how they could improve marketing ROI was "streamlined processes". If you are a business leader who wants to save costs, increase revenue, and see healthier profits, you should be making "streamlined processes" a priority for your business.

Do the right thing! Stick with your naming photo file conventions at all costs!

Standardize the naming convention for project photos. 📸 It makes your life easier. 📸 Makes your company more efficient. 📸 Gives the next team hire a leg up. I share a naming convention you can follow. Tailor it to what your company needs. Once you have your own naming convention, over communicate it to your internal folks. Do an internal audit every 6 months to ensure the naming convention is being followed. Start cleaning up your files and you'll find out how an organized file structure will benefit you in the long run.