MAPP Advisors

The MAPP Advisors team had a record breaking 2024. We are excited about the opportunities and trends we foresee in 2025. There is renewed optimism for the economy in 2025. Investors are returning to the payments and fintech markets to take advantage of new technology, consolidation opportunities, and the dynamics of new payments norms.   Clients are moving away from legacy processing partners and looking to partner with new direct connect options. We see some of the legacy payments providers that have not invested in technology seriously considering exit partners or combinations with a mandate to add or sell technology to their clients to create longer term, stickier merchant relationships.   We believe that dual pricing/cash discount will continue to grow at double digits in the market and represent a great opportunity for providers to use as a bundle with other products or services. Merchants will continue to see more consumer acceptance and drive demand for these products and services creating significant demand for providers.   M&A Activity Will Increase in 2025 We are very bullish on M&A opportunities in 2025. Feedback from investors shows their confidence growing and a desire to invest in a cross section of payments/fintech assets that are viewed as attractive valuations.   SMB Fintech Growth   With consumer fintech reaching saturation and facing regulatory scrutiny, the focus will shift to B2B use cases. SMBs, often underserved, will become the spotlight for innovation and investment.    Unregulated Debit Expansion New legislation will raise the $10 billion cap for unregulated debit unlocking additional revenue opportunities.    Sponsor Banks and Embedded Finance More sponsor banks will enter embedded finance. Their go-to-market strategies will likely start with payments, followed by lending, and eventually broader banking services. Different sized banks will have different "build, buy, partner strategies”.    Corporate Adoption of Embedded Payments  As payments players consolidate, corporates will increasingly embed payments directly through partnerships with commercial banks, bypassing traditional intermediaries.    Lending as the Ultimate Destination Lending will emerge as the fastest-growing segment across B2B proving to be the endpoint for most embedded finance journeys.    AI in Payments and Compliance AI-driven solutions will transform the fragmented acquiring value chain with compliance automation leading the charge to improve operational efficiency and risk management.    Embedded Crypto for Cross-Border Payments While mature fintechs will integrate crypto infrastructure through acquisition to support cross-border transactions, smaller players will rely on partnerships to adopt crypto capabilities.    Our team is available to advise on a multitude of client needs. Contact us to find out how we can help you leverage these 2025 trends.

Happy New Year from all of us at MAPP Advisors. Thank you for trusting us with your business. We wish you a year full of success and prosperity. Let’s achieve even greater things together in 2025!

Happy Holidays from our team to yours!

Calling all Payments ISVs...Here's your chance to show off your technology! Submit an application to be recognized as a Top 10 Payments ISV at #TRANSACT2025. MAPP Advisors is excited to sponsor the #ISVVillage again this year where the 10 companies will be featured. Apply here: https://lnkd.in/esS_6DP7 Award Inclusions: Announcement in ETA marketing communications and highlighted on the ETA website. AT TRANSACT: -Winners receive awards live during the ISV deep dive program on April 4th. -A 10 min multi-media speaking session during the program on April 4th to showcase their solution and explain why it is disrupting payments. -A 5×5 space to display products/services in the “ISV Village”, sponsored by MAPP Advisors, on the Exhibit Hall floor. Applications are due by January 10, 2025. #ISVVillage #ETATOP10ISVs #payments #fintech

We are thrilled to announce that payments powerhouse Aleksandra Teichman has joined our team as SVP of Embedded Finance and Banking. Aleksandra will spearhead the expansion of the firm’s Sponsor Banking and Fintech Practice, delivering solutions to meet the growing demand for embedded finance and banking innovations in the evolving payments ecosystem. Learn more about her outstanding qualifications and impressive career in the press release below.

We are excited to sponsor the ISV Village at #TRANSACT for the 3rd year in a row. We invite companies to apply to be recognized as a Top 10 Payments ISV by clicking here: https://lnkd.in/gqvSpi92 Award Inclusions: Announcement in ETA marketing communications and highlighted on the ETA website. AT TRANSACT: -Winners receive awards live during the ISV deep dive program on April 4th. -A 10 min multi-media speaking session during the program on April 4th to showcase their solution and explain why it is disrupting payments. -A 5×5 space to display products/services in the “ISV Village”, sponsored by MAPP Advisors, on the Exhibit Hall floor. Applications are due by January 10, 2025. #ISVVillage #ETATOP10ISVs #payments #fintech

In the spirit of the season, we want to give thanks to all of our wonderful clients and partners who make our growth not just possible, but worthwhile. We wish you a Happy Thanksgiving and a joyous start to the holiday season!

Jim Battista & Aimee DuCasse made a pit stop at the Promotive party at Specialty Equipment Market Association (SEMA). It was great to catch up with Stephen Ciabattoni & Lisa Coyle. We have many clients and friends in the automotive services vertical; and it was great to see them all. #SEMA2024 #SEMASHOW

The MAPP team hosted a VIP party Sunday night to kickoff Money20/20. We held it at Easy’s Lounge, a hidden speakeasy at Aria. Guests enjoyed craft cocktails, conversation and a performance by Cali Tucker.

Stop by Kiosk 10 for a Cookie Break today between 11:00am and 3:00pm. We're serving cookies from Las Vegas' famous Freed's Bakery. #Money2020