Magnolia Media Group

Vote for us! We're nominated for the Best of Gwinnett's marketing firms, and we'd appreciate you choosing us. Cast your vote at https://ow.ly/S40Y50UshvH.

End-of-year fundraising tip 👇 Get on the ground floor. Meaning: there's a time to share a video from an upper-level executive, and there's a time to pull from your client-facing staff. Sometimes, it's best for your audience to hear from someone who is "in the action" because they have connections with and stories from your clients that you don't.

Remember flipping through the Macy's catalogs as a kid? Holiday wishbooks are a way to make giving FUN! 🎄🎁 Instead of only creating an Amazon wishlist or asking for donations around the holidays, consider putting together a "giving magazine" of sorts. Check the link in our bio for examples of how we've done this for our clients. P.S. If printing a booklet like this is out of budget, you can always use a digital flipbook and send out an eblast/posts that link to it. (We love issuu.com for this and guess what? There's a free version!)

Congratulations! 👏 Two of our clients celebrated major accomplishments last week. • LETTUM EAT! Inc. broke ground on its first Modular Production Kitchen (MPK) alongside the . These projects have been in the works for a long time, and being a part of this historic moment was SO exciting! • StreetWise was named Community Contributor by the Gwinnett Chamber of Commerce. While relatively small, StreetWise makes a HUGE difference in metro Atlanta and surrounding communities! We're proud to work with such incredible change-making organizations!

We're grateful for our incredible clients, team and each member of our community who makes what we do so meaningful. Happy Thanksgiving from the MMG team! Wishing you a day full of delicious food and many blessings. 🦃

A pop-up on your homepage can go a long way. ↗️ Make it as easy as possible for people to give during your end of year fundraising campaign — and to make it more engaging, update it as you get closer and closer to your goal.

Thank you!! We're nominated for Best of Gwinnett in the Marketing Firms category, and we'd be so grateful if you voted for us. Visit https://ow.ly/XPnZ50UcZTf. to cast your vote. 💙

No one want wants to be on a sinking ship — or fund one! Urgent giving appeals can be successful, but desperate ones aren't. We encourage our clients to steer away from asks such as "Help us keep the lights on!" or "We need you to keep our doors open!". Why? These statement might be true, but donors want to know that their gifts will have a lasting impact. Short-term goals like these can cause concerns with donors about your organization's stewardship. Instead, focus on how their gift will help the people you serve. Make your asks client-or-cause-focused like "X amount will provide X meals to local families in need" or "Your donations will directly support moms and kids struggling with homelessness."

Afraid to ask for a recurring donation? Don't be! Around 12% of recurring donors begin on Giving Tuesday — so you have your open door to ask. But remember: Everyone wants to make a real difference, share how giving on a recurring basis specifically empowers your mission. For example: • "Our goal this year is to maintain 100 clean streets throughout Chicago — each monthly gift of $50 provides the resources to clean one." • "$100 a month provides an hour of weekly tutoring to one of the 48 children we serve who are struggling in school." • "Your recurring gift of $25 helps us invest in new church partnerships, allowing us to share the Gospel in a new city, state or region."

Common courtesy goes a long way, and a simple "please" and "thank you" can make a big difference for your donors. We suggest a "thank you sandwich" — especially around Thanksgiving! Spend some time telling your supporters how grateful you are for them and share real examples of how they are contributing to your cause. Then, tell them about a new way they can help — maybe you want to expand your campus or services. Finally, always end with a heartfelt thank you. ❤️