Madwell

📢 Big news at Madwell 📢 Our owner and CCO, Christopher Sojka, has been named to Crain's New York Business 40 Under 40 list, celebrating New York’s top young leaders shaking up their industries. At Madwell, we don’t believe in doing things the "right way." Instead, Chris challenges the norm, assembling ideas into what he calls a "beautiful Frankenstein," where creative ideas from all directions come together seamlessly. From creating a Squid Game pop-up experience for Netflix to launching a record label and directing a zero-gravity music video for e.l.f., Chris and our team are always pushing the boundaries of creativity. Curious how Chris turned that vision into a thriving agency with 125 employees and $28M+ in revenue? Discover more about his journey and why “grabbing ‘em by the heart” is the secret behind Madwell’s approach to creativity. Read the full story in Crain’s 40 Under 40.

Have you ever thought about which brand mascots, spokescharacters, or brands, for that matter, would thrive in "Hot Ones" seat? Our strategy director, Sydney Tomasello, has a brilliant suggestion: Mr. Clean. Picture him in his signature spotless look, facing the heat and chaos of spicy wings. Her reasoning behind this pick might just change how you see the P&G icon forever. Curious about the full lineup? Check out the latest from Advertising Week to see which other mascots could be next to take on the wings of death.

We’re proud to partner with E.L.F. BEAUTY and ✨Dr. Catherine S. Ramirez✨, an expert in ethnic and gender studies, to celebrate Hispanic heritage! Together, we’re diving into the fascinating Pachuca movement. Discover the powerful story behind this cultural phenomenon and honor the vibrant contributions of Latina culture present in our virtual production world by WLab - Madwell #virtualproduction #production #culture #virtual

We believe in the transformative power of purpose-driven marketing. More than just catchy slogans, Madwell  creates movements that resonate and inspire. We were honored to partner with e.l.f. on their "DUPE THAT!" campaign, a testament to their unwavering commitment to making a meaningful impact. We had such a blast helping them create a full double-page ad in the New York Times, the most heartwarming 2D unicorn video you'll ever see, and a surprisingly realistic CGI unicorn parade all to help them bring this campaign to life. e.l.f. is a special brand that continues to go above and beyond. They're not just creating amazing products; they're democratizing beauty and setting a new standard for purpose-driven business. Think e.l.f. is just another 'dupe' brand? Think again. Consumers are demanding more than just products; they want purpose. They want to see more brands like e.l.f., and so do we. 🌍✨ And a huge thanks to the incredible team at E.L.F. BEAUTY for their vision and commitment to making a difference. 🫶🦄

At Madwell, diversity is not just a buzzword, it is core to everything we do. That is why it was so meaningful for us to take part in a critical discussion at Advertising Week New York about how to respond to what has become a real backlash against DEI. Our own Tyrone G., Head of People & Culture joined a panel, “Post-Election 2024: How Brands Can Combat the DEI Backlash and Commit to Diversity,” with industry luminaries including Nadja Bellan-White, Christine Capone, and Rana Reeves. They engaged in a lively exchange of ideas around how brands and agencies can build diverse and talented teams that can better speak authentically to consumers  - not despite, but because of their differing perspectives. Having diverse teams is not about checking off boxes, it’s a business imperative that not only improves work culture but also contributes positively to the bottom line. It’s a conversation we have always had at Madwell and one we are glad to help bring to a larger industry audience. #AWNY2024 #Diversity #Equity #marketing #representation

Among the many things we have in common with E.L.F. BEAUTY: we know that women get it e.l.f.ing done 💪 So we sat down with some of the amazing women behind NASA - National Aeronautics and Space Administration’s Europa Clipper Mission to chat about what it’s like to be a ✨ woman taking space ✨ We could all use more inspiring role models, and these ladies are soaring high to empower us all 🚀 Check it out below!

Is it too soon to nominate E.L.F. BEAUTY's ‘Get Ready With Music, The Album,’ for Album of the Year? 🏆 We’re amped about the official release of Get Ready With Music—a 16-track album that merges beauty and music like never before! 🎶💄 At Madwell, we love pushing creative boundaries, and collaborating with E.L.F. Beauty on this groundbreaking project has been no exception. 🎧 In a world where makeup and music foster community and self-expression, Get Ready With Music is leading the charge in creating spaces where beauty is more than just skin-deep—it’s part of the soundtrack of our lives. 🎵💋 This is more than just music—it’s a fusion of beauty, culture, and self-expression, tapping into some of the industry’s most exciting trends. With 92% of women saying music boosts their mood while getting ready, it’s no surprise that this album is designed to empower and inspire. From makeup to music, these tracks set the stage for every eye, lip, and face to shine. ✨ The album features an incredible lineup of talented artists, each bringing their own unique energy and sound to the project, creating something truly special. We’re especially excited to spotlight Jenita Spirtovic, one of our very own from Starfish, whose track Zero G (U & Me) is already turning heads. And did we mention that Olivia Reyes, who shines on the track Dream, is part of the e.l.f. family herself? Talk about talent from within!  🌟 🎤 Check out the full People article highlighting these incredible artists and their journeys: https://lnkd.in/g6vGuuwg Tracklist highlights: 🎵 All in My Head – Black Gatsby 🎵 Blush – Tasty Lopez 🎵 Dream – Olivia Reyes 🎵 Dupe – Meduulla 🎵 Frágil – Mariangela x Cola Boyy 🎵 Get Ready – TFM feat. Cakes da Killa 🎵 Hairpin – Charlotte Rose Benjamin 🎵 Something Wild – Dianna Lopez 🎵 Wings – Betty Who 🎵 Zero G (U & Me) – Jenita …and more! Some standout artists include Betty Who, Alana Muse, Meduulla, and Black Gatsby, whose bold tracks redefine empowerment and individuality. We’re proud to have worked alongside these trailblazing artists and helped amplify their voices. 🎤✨ The album is available now on Spotify, Apple Music, YouTube, and more, and we’re excited to see it make waves across both the beauty and music industries. 🎧 This is just the beginning for E.L.F. Beauty and e.l.f. made, their groundbreaking entertainment division. Together, we’re showing the world how beauty, music, and creativity can merge to redefine what it means to be a brand.

We are thrilled to partner with The One Club for Creativity to host this year’s Portfolio Night in Brooklyn this month! This event is a fantastic opportunity for emerging creatives to showcase their work, get valuable feedback, and connect with industry leaders. We’re proud to be part of such an incredible initiative that supports and empowers the next generation of talent. We can't wait to meet all the passionate and talented individuals joining us. It’s going to be an inspiring and impactful evening, and we’re looking forward to engaging with fresh perspectives and innovative ideas. More info here: https://lnkd.in/gqRE_fqb

We are thrilled to announce our latest collaboration with E.L.F. BEAUTY, 'Get Ready With Music, The Album"! Our debut single "Hairpin" by the talented Charlotte Rose Benjamin is out now! A huge shoutout to our team, and a special shoutout to our Co-Founder, CCO, AND director, Christopher Sojka, for bringing this gravity-defying video to life. Watch here: https://lnkd.in/dAwUR6EG Stay tuned for the album drop on 10/15!

Madwell is expanding! And you might be exactly what we’re looking for. We have exciting new roles available. You could be our new: Brand Strategy Director https://lnkd.in/g4m2yZ6v Account Executive https://lnkd.in/gR_mUEmZ Not the right roles for you? There are a few more positions available! Visit our career page for a full list of open positions here: https://lnkd.in/gvvWs7AU #Hiring #BrandStrategy #AccountExecutive #CareerOpportunities