MacroCap Labs Inc

Flavor Trends: From Fun to Natural, and Everything in Between Staying ahead of market trends means understanding what consumers want. As Katie and Louis from our R&D team discuss, fun, candy-inspired flavors are always a crowd-pleaser. But there’s also a growing shift towards natural flavors as brands respond to changing consumer preferences. It’s one of the reasons we’ve explored modern soda—finding that balance between playful flavors and natural ingredients. Trends evolve, but innovation keeps us ahead of the curve. By keeping a pulse on the market, we help brands create products that not only stand out today but resonate with consumers tomorrow.

What an incredible experience at BevNET Live these past three days! It was an honor to sit on a panel alongside some of the brightest minds in the industry, exploring the power of collaboration and its role in driving innovation. A heartfelt thank you to everyone who attended and to the amazing partners who helped make both the seminar and the launch of Bev NRG a success. We also had the privilege of strategizing with many of our partners for 2025 while celebrating the achievements we’ve accomplished together this year. Excited for what’s ahead from the MacroCap Labs Inc team and our exceptional partners. Stay tuned, BIG things are on the horizon! Chris Wagner Louis Ferrer Joey Savage Benjamin Kane John McDowell Rob Blakeley Taylor Knox Tyrus Sciarra Tony Miano Tom Gourley Dustin Elliott, MBA Bonnie B. Rob Rogers Steve Fink Melanie Edwards Virreira, MA, MBA Daniel Wachter

Unlocking the Potential of International Markets The international market offers huge, untapped opportunities for brands—but stepping into it requires more than just ambition. Understanding regulations, distribution channels, and the nuances of each country is key to success. We partner with brands to navigate these complexities, ensuring they’re set up for success from day one. With expertise in regulatory processes and established contacts, we help brands expand globally without the guesswork. When it comes to international growth, we’ve got you covered.

One Partner, Endless Solutions Managing multiple partners for essential needs like label development, flavoring, and packaging can quickly become overwhelming. That’s why we focus on simplifying the process, bringing everything under one roof to save both time and money for our customers. As Austin and Louis point out, having a single partner to meet your needs makes everything more streamlined and lets you focus on what truly matters: growing your brand. It’s not just about convenience—it’s about creating efficiencies that drive success. Simplifying doesn’t just mean fewer steps; it means more time, more resources, and more opportunities to focus on achieving your vision.

Building strong, long-lasting partnerships requires a balance of many factors. But if you had to choose, which do you believe makes the biggest difference: product innovation or consistency in service? We’d love to hear your thoughts—let us know by voting and sharing your perspective below!

Powering the Growing Demand for Liquid Protein 💪 The demand for convenient, high-quality protein solutions is on the rise, with liquid protein emerging as a key player in the functional beverage space. With consumers seeking quick, on-the-go ways to meet their nutritional goals, liquid protein products are carving out a unique space in both fitness and general health markets. We’re excited to help meet this growing demand with customizable liquid protein formulations. Whether it’s flavor development, formulation, or full-scale production, we’re equipped to provide the solutions needed to deliver on quality and consistency. If you’re ready to explore the potential of liquid protein, let’s connect and discuss how we can bring your product vision to life.

A Fresh Approach to the Future of Soda 🍹 The demand for refreshing, better-for-you sodas is skyrocketing! Consumers are increasingly drawn to beverages that not only taste great but also offer a more mindful approach to traditional soda. As this market grows, it’s clear that people want flavor and refreshment without compromise. This is where we come in. With our latest offering, Modern Soda, we’re excited to bring a product that meets this demand while maintaining the highest standards in taste and quality. More than just a new product, Modern Soda is an extension of our commitment to building lasting relationships. It’s another arm in our mission to support and grow alongside our partners, providing innovative solutions that evolve with the industry. If you’re as excited about the future of soda as we are, let’s connect and talk about how we can bring innovative beverage solutions to life together!

Wrapping Up a Successful Trip to Supply Side West! We had a blast meeting with new faces and reconnecting with longtime partners. Our team showed up strong—from R&D and sales to production—each bringing their own expertise to make sure we covered all bases. We’re so proud of each of our team members who represented us at the show and contributed to making it a memorable experience. If we had the chance to connect at the show, drop us a message! We’d love to keep the conversation going Austin Holt Mike Reife Derek Preble Louis Ferrer John Roessler

Leveraging Our Industry Network for Your Success We’ve built strong relationships across every stage of the process—from raw material suppliers and flavor houses to label makers and beyond. This extensive network gives our customers, whether emerging or established brands, a distinct advantage in a competitive market. By connecting brands with the right resources, we give them a leg up on the competition, allowing them to focus on what matters most: growing their brand.

SupplySide West: Connecting & Innovating Together We’re heading to SupplySide West and can’t wait to connect with both familiar faces and new ones. For us, it’s all about building real relationships and working side by side with our customers to help their brands grow. SupplySide West is the perfect place to collaborate and showcase what we’ve been working on. As Mike Reife & Austin Holt discuss, we love to be in the forefront of customers minds when it comes to product innovation. We’re ready for what’s ahead and eager to explore new opportunities for growth.