Los Angeles Rams

On Friday, the Los Angeles Rams announced the "1946 Legacy Collection," a limited-edition collaboration with Mitchell & Ness, who recently celebrated their 120th anniversary. The six-piece capsule collection honors the legacy of Rams Legend Kenny Washington, the LA-native and UCLA standout who was the first Black player to be signed by an NFL team in the modern era, ending a 12-year ban on Black players in the league, and a pioneering figure in the history of the NFL. The collection is available now at ramsfanshop.com, MitchellandNess.com and nflshop.com.   The Legacy Collection is designed with Mitchell & Ness's signature attention to quality and authenticity, and was carefully curated to include the logos, colors, and stylings of the 1946 Los Angeles Rams. The collection includes pieces that celebrate Washington's enduring influence on and off the field: Kenny Washington Fashion Football Jersey, Vintage Satin Varsity Jacket, Vintage Graphic Tee, Swagger Cardigan, Swagger Hoodie, and Cord Rope Cap.   The accompanying campaign video features Rams Legends Marshall Faulk, Todd Gurley, Eric Dickerson, Steven Jackson, and the next generation of LA athletes including student athletes representing the Watts Rams, Inglewood Rams, and girls flag football programs - trailblazers of the past and the future, whose way was paved by Washington.   Read more here: https://lnkd.in/gwrY-5V6

Congratulations to our newest staff at the LA Rams! We are excited to welcome you into the Ramily!

25 years ago, the Rams and their prolific offense took the National Football League by storm and made history with a 23-16 win in Super Bowl XXXIV over the Titans, a victory sealed by a game-saving defensive stop. This weekend, the Rams and their partners will celebrate that iconic team through special events and activations, culminating with a Sunday Night Football match-up against the Eagles on Sunday, November 24 at 5:20 PM PT at SoFi Stadium.    More than 20 members of the ’99 team will be in attendance throughout the weekend, including Hall of Famers Isaac Bruce, Marshall Faulk, Orlando Pace, and Kurt Warner, along with Torry Holy and Mike Jones, among many others. The weekend's commemorative activities feature a blend of celebratory and community-driven events that will honor the 1999 team while supporting important causes. In addition to Sunday’s game, highlights include Edwards Lifesciences Breakfast and Learn on Heart Health, Rams Iconic Live Presented by 1800 Tequila (Proximo Spirits), and Legends Give Back at A Place Called Home with Albertsons Companies.    Read more here: https://lnkd.in/gaprzF6W

The Los Angeles Rams are excited to partner with Dr. Bill Releford - renowned podiatric surgeon, community advocate, founder, President, and CEO of The Wound Pros LLC. This partnership is dedicated to advancing health and wellness across Southern California communities. Through this alliance, Dr. Releford’s brands - The Wound Pros, Bloom Ranch of Acton, and My 5 Colors, will integrate with select Rams community outreach programs, emphasizing accessible health education, nutrition, and physical activity. Some of the programs that the partnership will be involved with include PLAY 60, local school visits, and Los Angeles Regional Food Bank’s Mobile Food Pantry. Read more here: https://lnkd.in/gcsyU2Xr

We’re thrilled to announce that we took home 6 Clio Sports Awards! We are honored to be amongst great company, and we extend our thanks to everyone involved who contributed their creativity and dedication to these award-winning collaborations.   The Los Angeles Rams would also like to give special thanks to our partners at SoFi, Sleep Number Corporation, and Zillow for their commitment to creating groundbreaking, innovative moments that elevate our team and fan experience.

Today, we are proud to announce an exciting new partnership with Novavax, a global company advancing protein-based vaccines with its Matrix-M™ adjuvant, aimed at "Protecting the Rams House" this respiratory virus season. The partners will hold a Vaccine Drive at the Hollywood Park Farmers’ Market in Inglewood on Saturday, November 16, 2024.   With respiratory disease season underway and rates of infection expected to rise during the winter, Novavax and the Rams are committed to safeguarding the health and well-being of fans and the broader Los Angeles community. Together, they are bringing convenient vaccination options to the public, starting with this engaging, family-friendly event at Hollywood Park.   The Vaccine Drive at the Hollywood Park Farmers’ Market in Inglewood will provide COVID-19, flu and other vaccinations for all eligible individuals, along with educational resources and giveaways. Los Angeles Rams Cheerleaders and mascot Rampage will join the event to rally fans and locals, raising awareness about the importance of vaccination in keeping Los Angeles communities safe.   Read more here: https://lnkd.in/gCBtpPTB

Yesterday, the Los Angeles Rams teamed up with three of the biggest teams in global sports – Arsenal F.C, Denver Nuggets, and Colorado Avalanche, to launch the “Green Action League,” the largest fan-driven campaign on sustainability ever seen in sports. This collaborative tournament invites European football, American football, basketball, and ice hockey supporters to compete against one another to help their team secure the title of the 'greenest fans’.   The tournament, powered by Ball Corporation and hosted on the Planet League platform, runs from November 11 to December 1, 2024 to inspire sports supporters across the world to adopt greener habits. Participants score ‘green points’ for sustainable activities.   This sustainability competition is the first-of-its-kind global partnership between Ball Corporation (NYSE: BALL) and Kroenke Sports & Entertainment (KSE), which includes four marquee teams across three markets: Denver, Los Angeles and London. The partnership was founded on a shared vision to advance sustainability in sports and entertainment by strengthening in-venue aluminum recycling, providing fans with a more environmentally friendly fan experience and showcasing aluminum as a sustainable beverage packaging choice.    Read more here: https://lnkd.in/gjygG4ti

Yesterday, the Los Angeles Rams and ARound teamed up with Princess Cruises and Uber Eats to launch a groundbreaking AR broadcast integration and fan engagement platform offering a scalable, commercial-grade AR solution that integrates seamlessly into live broadcasts and mobile experiences.    ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell (NASDAQ: STGW), and the Los Angeles Rams have teamed up with Princess Cruises and Uber Eats to revolutionize how AR is integrated into live sports broadcasts and in-stadium experiences. ARound and the Rams debuted this technology last month during the Rams home opener at SoFi Stadium. ARound’s automatic camera integration allows AR effects to be broadcast on the Infinity Screen, blending live game moments with dynamic AR content. Complementing the broadcast, ARound’s mobile browser-based platform allows fans to localize AR interactions, marking a new era for sports entertainment that gives fans a more immersive way to engage all game long.    Read more here: https://lnkd.in/grnH4UU2

Last week, the Los Angeles Rams and Russell Westbrook’s Honor the Gift debuted their “After Hours” collection available now on ramsfanshop.com. The limited-edition capsule collaboration between two LA staples celebrates what happens after the work day is done/after the game ends. The six-piece collection, which can be worn to games but is versatile enough to be worn out, is all about the after hours. The collection includes an assortment of hero products inclusive of the following: Short Sleeve T-Shirt, Long Sleeve T-Shirt, Hoodie, Matching Track Jacket and Track Pants and Jacket.   The campaign features and highlights national and local celebrities, current and future stars, sports and culture icons which are the breadth of people who reflect the fabric of Los Angeles. Highlighted talent includes but is not limited to: Honor the Gift Creative Director and NBA star Russell Westbrook, LA Rams players Cooper Kupp, Demarcus Robinson, Quentin Lake, Los Angeles Rams Cheerleaders, and DJ Hed and members of Russell Westbrook’s AAU team.   Read more here: https://lnkd.in/gRUBTBT6

Congratulations to our newest staff at the LA Rams! We are excited to welcome you into the Ramily!