BrandAlive

🚀 Beta Testing for BrandAlive.AI: Perfect for New Professionals and Career Changers! 🚀 Are you just starting your professional journey or looking to transition into a new role? 𝗕𝗿𝗮𝗻𝗱𝗔𝗹𝗶𝘃𝗲.𝗔𝗜 is here to help you articulate your Purpose, Vision, and Mission with clarity and confidence! 🌟 We’re excited to offer an exclusive opportunity to beta test our AI-powered platform, which typically involves a hefty investment and extensive consulting. Crafted by one of our co-founders, an experienced brand consultant, BrandAlive.AI delivers high-quality results without the high cost. 𝙃𝙤𝙬 𝘽𝙧𝙖𝙣𝙙𝘼𝙡𝙞𝙫𝙚.𝘼𝙄 𝘾𝙖𝙣 𝙃𝙚𝙡𝙥 𝙔𝙤𝙪:  • 𝗗𝗲𝗳𝗶𝗻𝗲 𝗬𝗼𝘂𝗿 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆: Clearly articulate your Purpose, Vision, and Mission to stand out in your career.  • 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗚𝘂𝗶𝗱𝗮𝗻𝗰𝗲:: Receive a comprehensive PDF with your statements and actionable steps to implement them effectively.  • 𝗕𝗼𝗼𝘀𝘁 𝗬𝗼𝘂𝗿 𝗖𝗮𝗿𝗲𝗲𝗿 𝗧𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻: Whether starting fresh or transitioning roles, having a defined Purpose, Vision, and Mission can set you apart and guide your professional growth. This is a rare chance to refine your personal or professional brand without the usual costs. Your feedback will be invaluable in shaping the future of our platform. 𝙃𝙤𝙬 𝙩𝙤 𝙂𝙚𝙩 𝙎𝙩𝙖𝙧𝙩𝙚𝙙:  Step 1: Click on this link - https://lnkd.in/e2vgKgEq  Step 2: Once on the website, click on the "Get Started" button.  Step 3: You will be directed to your Google account to login.  Step 4: Click "Pay Now" and enter the promo code (𝗟𝗕𝗔𝟮𝟬𝟮𝟰) located on the left side of the screen, for free access.  Step 5: Click "Access the Dashboard" to start your journey - take a look around and answer the questions (the estimated time for completing the module is 1-2 hours). 𝙃𝙤𝙬 𝙩𝙤 𝙋𝙧𝙤𝙫𝙞𝙙𝙚 𝙁𝙚𝙚𝙙𝙗𝙖𝙘𝙠:  We would love to collect your feedback in one of two ways:  • Please complete the following survey: https://lnkd.in/eYVv--pm • Please schedule a conversation (optional): https://lnkd.in/e988GBiH 𝙁𝙚𝙚𝙙𝙗𝙖𝙘𝙠 𝙖𝙣𝙙 𝙎𝙪𝙥𝙥𝙤𝙧𝙩:  If you encounter any issues, or need assistance, please don't hesitate to contact our support team at info@brandalive.ai. We're here to assist you every step of the way.

We have several wonderful speakers and mentors lined up for our #DAVPatriotBootCampSpring24 participants today! Check out the daily agenda and follow along throughout the next few days for more updates. 8:00 – Welcome/Opening Remarks 8:40 – Business Planning Workshop w/ Pete Canalichio - Brand Strategist (BrandAlive CEO) 10:15 – Marketing and Sales Workshop w/ Chris Kemper (EMILY Revolutionary Marketing Group, Founder) 11:30 – Legal Startup Workshop w/ Kevin Milgram (Cooley LLP, Associate) 12:15 – Lunch 12:00 – Funding and Financial Management Workshop w/ Rob Miller (Miller Companies CEO) 2:00 – Storytelling w/ Dan Manning (Build The Story, Founder and CEO) 3:45 – Pitch Workshop, Ray Antonino, (Permits.com, CEO) 6:00 – Team Building Event

Check out Pete's article for Licensing Executives Society International (LESI)'s March 2024 issue of les Nouvelles!

We're celebrating 15 years of BrandAlive!

You can never be sure what the road looks like 5 miles ahead, even if you’ve driven it a million times before. Until you’re in that car, you will have no idea if it’s straight the whole way, or full of winding turns and gnarly switchbacks. There could be a gaping pothole or a deer crossing in front of you when you least expect it. Or, perhaps, it will be a totally peaceful ride with zero obstacles. At the start of 2020, I had many speaking engagements booked all across the country. I was excited to be doing what I love - sharing what I know about how to build a successful brand. Then the pandemic hit and in an instant, all of them got canceled. My work dried up, as many clients could not afford my services or their businesses sadly perished. I felt I was driving in a plume of fog, until I realized that there is still opportunity in uncertainty. For that year and the one that followed, the whole world shared a similar experience. None of us knew what to expect. Though we were all in the same car, so to speak, everyone’s individual journeys looked completely different. I recollected back to 2002 when I had lost my job with Coca-Cola and had time on my hands. A friend encouraged me to volunteer and pour into others who needed help. Two to three nights a week over the next three months, I served on a crisis line until I landed a job. That experience changed my life. I continue to support that organization today. So, how could I use this period of uncertainty and stillness to make a difference? Every two weeks from April-August of 2020, I taught those who were interested about brands using my LASSO Model (https://lnkd.in/ejBFyxz). Through a series of webinars (https://lnkd.in/eVaqbZhY), I tackled the following questions: How do brands expand? What makes them addictive? Why do their stories matter? How do they scale? And finally, what makes people feel like they own them? As I went through the webinars on Zoom, I saw so many faces feeling stuck like me. What if my Model could be applied to their personal brands? Could I help them get unstuck? This lateral thinking led me to create a new methodology on how to build a brand – focusing on brand story, brand architecture and brand positioning. I realized that when I shifted the focus away from me to others, especially in times of uncertainty, something unique and special could come from it. A lot of positive things happened when I began looking at the growth that can happen from change. How about you? What experiences in your life forced you to reevaluate or try things you may not have tried otherwise? How did you grow as a person and as a professional? #challenge #growth #change #dontgiveup #business #innovation #shiftthefocus

Pete will be attending Carolina Veterans Alumni Network's Women in Government Leadership Panel on March 7th. Will you be there? ⬇️

Have you ever wished you could write a letter to your younger self and help guide her instead of waiting for her to stumble and fall? While I know that this might not be a great idea because it is the mistakes that often teach us the biggest lessons, help us become stronger and wiser – and maybe even more successful – I admit to thinking about going back in time like Michael J. Fox in Back to the Future, to try and reconfigure a few things. If I did, here are some of the things I’d tell my younger self: 1. Build in time for rest and recovery. Going too hard or too long makes you ineffective and cranky. 2. Give credit to others. Be considerate of their feelings. Their reward is your reward. 3. Winning is not everything, not even close. Reward comes from giving your best, showing respect to your competitors and celebrating the competition. 4. Focus on what matters. By the way, people are “what matters”. 5. Be fully present and listen intently with an open heart, especially to those who depend on you. They deserve it. 6. You are loved for who you are, not for what you have accomplished. 7. Don’t strive to have things done solely your way. When you open yourself to others’ perspectives, you grow. 8. Make time for your parents. They can teach you a lot and will be gone before you know it. 9. Be generous in all things. Share your time, talents and treasure. There is joy in giving. 10. When you feel down, help someone in need. Both of you will feel better. 11. Be thankful every day. Inventory your blessings. (Bonus) I encourage you to embrace every opportunity, even if, at the moment, you don’t feel like it or think it will be worth your time. Give your best in every activity. Focus on the experience, not the outcome. With God by your side, you will live a full and complete life. #celebrate #relaxation #openminded #embracechange #opportunities #business #inspiration

Remember that old saying, “you’re too big for your britches?” I often think of that when I think of building a brand. To me, the grandmas who used to tell that to their grandkids were saying that the child was acting older or showing off more than they had a right to, and it’s not unlike the naysayers who try and tell people that their vision is too big. Who has the right to tell us what is and isn’t right for us? No one has the right to judge the audacity of our dreams. Our dreams belong to us. Remember this when thinking about some of your favorite brands. Imagine how many of them wouldn’t exist today if the person who created that brand believed their dreams were too big to achieve? A brand has to start with one person’s vision. When I came across this story about brand evolution, I immediately thought of one word: audacity. I love that word. Danny Taing started in his living room, stuffing subscription boxes with his mom when he first started out. He had 20 customers. He eventually grew to 200 subscribers, and, fast forward eight years, and he’s got 30,000 subscribers a month! His company is valued at over $100 million, and he is growing his brand universe in remarkable ways, which I’ll touch upon in a future post. If he thought growing from 20 to 200 subscribers was all he could do, he’d never have created a company that brings unique and delicious only-in-Japan artisan snacks to people all over the world. He’s fusing his passion for Japan with his desire to create a business and aligning both with his desire to create a company culture that matters to him. It has taken Danny eight years to achieve these results. Growing a business takes time. There is so much effort needed to germinate an idea. Often, one idea grows into many others we didn’t see at the beginning, when we were steeped in the minutiae of growing something. Have you seen this with your own business? What have you learned about growth and patience in your own journey? https://lnkd.in/e5nE9zzT #entrepreneur #entrepreneurship #subscriptionbox #ecommerce #retail

Read below to learn how #taylorswift built her brand so fearlessly!