Koddi

As the commerce media space evolves, the reliance on data has never been more crucial — but are we modeling that data effectively? Retail TouchPoints recently shared an insightful perspective from our CCO, Harsh Jiandani, on the importance of moving beyond outdated data models to unlock the full potential of commerce media. Top commerce media networks will need to prioritize quality first-party data, contextual relevance, and real-time adaptability to drive success. By aligning with smarter practices, brands and retailers can unlock the immense value of commerce media. Read the full article here for more insights: https://lnkd.in/g4Diumay #CommerceMedia #DataModeling #DigitalAdvertising #RetailInnovation

Our latest guide to commerce media is now live! Check out our full article for guidance on how commerce media networks can use first-party data to deliver targeted, effective ad campaigns to drive media growth and overall revenue. Learn insights like: 📊 Why commerce media matters now 🌍 How different verticals can leverage their unique attributes to win in commerce media 🔑 Strategies to overcome industry challenges and fierce competition 📖 Want to dive deeper into how commerce media is reshaping digital advertising? Read the full article here! https://lnkd.in/gPWCBDus

While retail media and commerce media share similar attributes, commerce media networks have an opportunity to chart their own path. Hear from Harsh Jiandani in his interview with Beet.TV on what lessons commerce media should take from retail media and ways they’ll need to branch out in order to succeed. Full interview here: https://lnkd.in/e3tt23rr #retailmedia #commercemedia

Spreading holiday cheer with our amazing team! 🎄✨ Last week, teams from around the globe came to Cowtown for a night filled with good food, lively music, and even a custom hat making station in the Fort Worth Stockyards. We enjoyed celebrating the hard work and achievements of each person at Koddi, and look forward to all that we'll accomplish together in 2025. #HolidayParty #Koddi2024

🎉 We're excited to announce Koddi has joined forces with Skai in a strategic partnership to revolutionize retail media growth. This integration will: 1️⃣ Connect advertisers to premium retail inventory through a one-of-a-kind API solution, streamlining the path to market and enhancing efficiency for retailers. 2️⃣ Address the challenges of fragmentation in retail media networks by empowering advertisers with faster growth opportunities.   3️⃣ Enable retailers to scale operations effortlessly. “This partnership represents a win-win for advertisers and retailers alike,” said Nicholas Ward, Co-Founder and President of #Koddi. “By developing a unique integration between Skai’s expansive demand network and Koddi’s robust platform, advertisers gain access to powerful targeting capabilities faster, and retailers can better monetize their media assets, both on and offsite.” Learn more about this transformative partnership here: https://lnkd.in/e4CBKuBn

In a recent Customerland Podcast, Eric Brackmann, VP of Commerce Media at Koddi, shared key insights into the evolution of this dynamic ecosystem such as: 1️⃣ How commerce media networks can expand from endemic to non-endemic advertisers. 2️⃣ The importance of standardization and infrastructure development, including as RTB frameworks that help scale commerce media while maintaining innovation. 3️⃣ The potential impact of AI throughout personalization, predictive insights, and operational efficiencies Listen to the podcast for the full story: https://lnkd.in/ehNBQ-5C #CommerceMedia #AI #DataMonetization

This past Sunday, the Eras Tour screens went black for the last time. The economic impact of this tour, especially on hotel industries, was unlike any we've seen before. To help hotels strategize for the next major event in their their city, check out our latest analysis outlining how major events like the Eras tour impact hotel bookings: https://lnkd.in/gV-AZXP6

How can commerce media networks capture new ad budgets, increase click-through rates, and maximize their onsite monetization? Join our webinar this Thursday, December 12 at 11 am ET with Paul Dahill to learn new strategies that can double your onsite revenue. Sign up here: https://lnkd.in/gHqWe-Kn #commercemedia #onsitead

2025 will see yet another surge in commerce media growth, with new media networks joining the scene and established companies continuing to innovate. Our CCO, Harsh Jiandani, sat down with Beet.TV to share his excitement and insights on overcoming key challenges in commerce media. Check out this clip below, and see the full interview linked in the comments.

Our VP of Commerce Media Eric Brackmann went on Schwab Network to share his Black Friday predictions and explain how retailers can maximize their e-commerce opportunities this holiday season. But there’s a second growth avenue for retailers: launching and scaling retail and commerce media networks. As Eric says, retail media isn't just for Amazon. “Every retailer has an audience, and there are advertisers that are trying to get to that audience. It’s really about making sure we match the right advertiser to the right audience.” See the video below for the full conversation 👇 https://lnkd.in/grryPjFk