Knowde

A central, digitized source of truth for product data unlocks efficiency, accuracy and scalability while enabling better decision-making and a consistent customer experience… but getting there is the hard part. Challenges of Product Data Integration: 🔸 Technical Capabilities and Resources 🔸 Complexity of Existing Systems 🔸 Business and Organizational Constraints 🔸 Change Management and Readiness 🔸 Data and Documentation Management 🔸 Time and Effort These challenges underscore the need for careful planning, clear communication of business objectives, and alignment of technical resources to ensure successful integration. ➡️ Read our latest blog article to learn solutions and strategies for resolving these challenges for a smooth product data integration process–link below. #MasterDataManagement

What is Product Master Data (PMD) anyway—and why should you care? PMD is the comprehensive, functional product information that powers your business systems and enables teams within your organization. It's the foundation for building digital product catalogs, customer portals, eCommerce tools, marketplaces, recommendation engines and other digital tools, and getting the most out of your ERP or CRM. If you’re looking to learn more about how you can leverage the power of PMD to unlock your digitization initiatives, you’re in the right place—be sure to follow us for daily information and tips. ☑️ #MasterDataManagement #ChemicalIndustry

The chemical industry is undergoing a generational shift. Gartner research suggests that as baby boomers retire, and millennials (the first digitally native generation) mature into key decision-making positions, a digital-first buying posture will become the norm. This new generation of customers expects to do the following online: ▪️ Self-serve and find product information ▪️ Search and filter based on product name, industry-specific identifiers, and selected properties ▪️ Download or request product-related documents, such as TDS and SDS How can you meet them where they are? ▶ Start with a strong product master data management strategy—it’s the foundational requirement for building a website, customer portal, and eCommerce capabilities that support the modern expectations of customers. Discover how you can take the first step to building a digital sales experience that aligns with the next generation—link in comments. #MasterDataManagement

Effective Product Master Data Management (PMDM) is the backbone of a seamless, digital-first customer experience. By ensuring all product-related information is organized, harmonized, and up-to-date, PMDM not only powers the website functionality that today’s customers expect, such as product finders and AI chatbots, but also fosters alignment between internal teams—minimizing miscommunication, enhancing collaboration, and accelerating decision-making. #MasterDataManagement #ChemicalIndustry

What is driving digital strategy at some of the top chemical manufacturing and distribution companies? Executive thought-leaders in our industry give a peek behind the curtain: ▶ Stephan Glander, CEO, Biesterfeld Group ▶ Lori Ryerkerk, President & CEO, Celanese ▶ Hartmut Kunz, CFO, OQEMA Group ▶ NEJADE HENRI, Former COO, Brenntag How are digital initiatives addressing your business challenges? Share your thoughts in the comments ⤵ #DigitalTransformation

Is building your digital infrastructure worth the time and cost? Custom-built solutions can seem appealing, but they often lead to hidden costs and delayed ROI. Find out why buying digital tools is the smarter choice for your product data management: https://lnkd.in/dsT3wwuV #DigitalTransformation #ChemicalIndustry

Distributors in the chemical and materials industry face growing pressure to streamline operations, improve customer service, and manage global supply chains efficiently. Digital tools are a powerful means to address these challenges. Brenntag’s former CEO, EMEA, Karsten Beckmann, shares his top strategies for implementing a successful digital distribution initiative: 1️⃣. Align the management team Work with key business and operations stakeholders to get buy-in, set a strategy, and determine key goals. Without alignment, initiatives often become deprioritized and lose momentum. 2️⃣. Organize, structure and digitize your product data Product data that is unified and stored in a central source of truth unlocks advanced digital opportunities, such as enabling internal teams with digital catalogs, creating amazing online customer experiences, and extending products to third-party platforms and marketplaces. 3️⃣. Don’t try to reinvent the wheel Building in-house digital tools often falls outside a distribution company’s core competencies. As a result, the finished software tends to fall short of goals. Karsten recommends partnering with a demonstrated and proven category leader to achieve best results. 4️⃣. Focus on hiring and training digital-savvy talent Human resources are critical to driving any successful digital transformation. Karsten suggests a combination of hiring outside talent to bring in new ideas into and nurturing internal talent to fuel innovation for years to come.  ▶ Get more insights from Karsten on how successfully leveraging digital tools can accelerate multichannel sales in our on-demand webinar, linked below.

#AI was this year's hot buzzword. But what does the future of AI look like for the chemical industry? Here's one take from Knowde CEO Ali Amin-Javaheri: "A customer comes to your website and they're browsing your standard products. They want to engage with somebody, but maybe they're not ready to engage your TS&D person — they just want to be able to ask some technical questions without taking up somebody's time. With AI, you're able to organize all the knowledge across your organization and put a very smart chat bot on top of it to answer these customer questions." How is your chemical company leveraging AI? What are your plans for the future? Drop your AI hot takes in the comments below.

We’re #hiring a Sr. Solutions Architect on our Customer Success team. Come join us on our mission to digitize the world of chemistry. This is a truly unique opportunity to join a well-funded organization where you'll be a technical expert for clients on the products that will enable digital transformation across one of the world's largest and most important industries. If you are looking for strategic implementation ownership in a high-impact role, Knowde is a great place for you. Job description & application below ⤵

A survey by McKinsey & Company found that 67% of industrial companies prefer digital interactions and purchases. This means that the company that is easiest and fastest to work with online will often win. You can upgrade your digital experience by enabling customers to: 🔹 Self-service product information 🔹 Easily place requests online 🔹 Message customer service teams What are some ways you’ve bettered your online customer experience? Let us know in the comments ⤵ #DigitalTransformation