Kero Sports

Steve Ruddock's newsletter is one of my favorite daily reads and I was so excited to come on his pod to chat about the recent industry winds around micro betting as well as the genesis and journey of Kero Sports. https://lnkd.in/es2EXDKZ

Stop the presses! New Vested Interest is here! And this time we have a very special episode in store, with Joey Levy whos Simplebet was just acquired by DraftKings at a cool $195,000,000. With us we also have the founder of the competitor to Simplebet - Tomash Devenishek of Kero Sports! In short, welcome to a proper micro-betting extravaganza! Thank you to my co-hosts Lloyd Danzig & Benjie Cherniak for making this happen. https://lnkd.in/d_aTiUSy

The EGR Power US Summit is fast approaching, have you secured your place? Register today: https://lnkd.in/e26Un9nd Taking place on September 10-12 at the stunning Waldorf Astoria Monarch Beach Resort in Dana Point, California, this Summit is the most exclusive event in the North American egaming industry. This is a unique opportunity to come together with your peers for two days of high-quality content and networking in a stunning location. Thank you to our sponsors Continent 8 Technologies, EveryMatrix, Kambi, Kero Sports, Optimove & Paysafe #EGRPowerUSSummit

As we continue our international and domestic growth, Kero Sports is pleased to announce a partnership with Bragg that will drive new distribution growth for our in-play micro market offering with innovative partners worldwide. Thank you Matevz Mazij and Ivica Jovanovski!

Big thank you to Global Gaming Business Magazine and Brian Wyman for the feature! https://lnkd.in/ekjiJw-u

Some musings on why the power of recommendation is a highly important component of the in-play sports betting user journey. Especially for micro markets, which our company automates (market flow & settlement), prices and trades for 150+ global brands. It was a pleasure to speak with Amit Matani about our story, the founding thesis and many other things which you can read about in the link below. As an aside, I have been a huge fan of Naval Ravikant personally and a massive user of Wellfound / AngelList as a talent recruitment platform. We are super excited to have AngelList on our cap table. https://lnkd.in/eBhBTN3k

Thank you for the warm welcome Tomash. We are excited to support Kero’s growth and the continued innovation that you and the rest of the team will bring to the industry!

"Given how fast things are evolving in our category, this was the right time to double down. We couldn’t be prouder to have the backing of our existing investors and to welcome distinguished new names to our cap table." Thank you Eberg Capital, Yolo Investments, Sharp Alpha Advisors, 7Scale, Paris Smith, Benjie Cherniak and others. Also excited to welcome Susquehanna International Group, LLP (SIG) and AngelList!

Soccer is arguably the hardest sport to build micro markets for because of the continuous and dynamic nature of the sport and according to prior skeptics it was impossible to do well. For over 18 months, the Kero Sports team has worked tirelessly to build a soccer product that isn't just engaging but also profitable. If you've followed our recent announcements, major launches with incredible partners around the world took place just in time for the Euros. Thus, the first week of the tournament was an exciting time but also one of a real test for our soccer quant pricing and trading teams. Here are some interesting stats from what we saw so far: - 10.11% Hold powering dynamic micro markets in over 140 different brands worldwide - Based on partner feedback, Kero accounted for 5% of in-play handle and growing fast! - Most bet on games were; --- GER vs HUN (12.1% Hold) --- SLO vs SRB (4.7% Hold) --- SCO vs SUI (1.8% Hold) - Top Performing match by hold was ESP vs ITA (30.6%) and the worst was TUR vs GEO (-6.5%) - Honorable mention goes to ROU vs UKR which had the highest bets per user per game at 6.33 bets (12.8% Hold) - Given how much attacking action there has been, one of the most popular markets was whether a team will have a shot on target, which our algorithms would serve after a team hasn't recorded any SoTs in a prolonged period (9.9% Hold) These numbers are a testament to all the work (and rework) that the team has done and is something I couldn't be more proud of!

Altenar plans to take live betting to a new level by partnering with micro-betting provider Kero Gaming aka Kero Sports. This means that Altenar is the first sportsbook platform provider to take Kero's micro-betting technology on board. Antonis Karakousis, Director of Operations at Altenar, said: “Micro-betting is the future of sports betting, but it requires robust and sophisticated technology, well-architected frameworks, and rock-solid processes to overcome the challenges. This is why we chose Kero; we are confident it will best serve customers' local needs and optimise its potential.” CEO of Kero Gaming, Tomash Devenishek, said: "Altenar is a dynamic force in the gaming industry, renowned for their expansive and happy global customer base. We are thrilled to be partnering with such a distinguished company. At Kero, we are committed to pushing the boundaries of innovation and delivering the best in-game micro-market experiences. Altenar's top-tier sportsbook platform makes them the ideal partner to help propel our global growth and continue our tradition of excellence." Here's the full article > https://lnkd.in/ebei8tH6 #sportsbook #software #igaming #technology #platform #partnership #kerosports