GROOVHOUSE

🎉 Happy New Year from GROOV! 🎉 As we step into 2025, we’re filled with gratitude for the opportunities, creativity, and connections that made 2024 unforgettable. To all our clients, partners, and supporters—thank you for trusting us to bring your visions to life. This year, we’re doubling down on creating impactful, one-of-a-kind experiences that leave lasting impressions. Stay tuned for more innovative projects, bold ideas, and immersive moments. Here’s to a year of collaboration, growth, and pushing creative boundaries! Cheers to 2025! 🥂 #HappyNewYear #ExperientialMarketing #CreativeExperiences #Events #Eventcurators

What if an album wasn’t just heard—but felt? SZA’s Lana isn’t just music. It’s a portal. Now imagine stepping into that world. If we were to create an immersive listening party for Lana, it wouldn’t be a traditional event. It’d be a journey—a collaboration with SZA to turn her vision into something you can touch, see, and live. Here’s how we’d reimagine what a listening party could be: Not a room. A world. • Holographic fireflies drifting like thoughts between lyrics. • A cosmic sky shifting with every song, as if the music itself rewrites the stars. • Sculptures of insects, delicate yet massive, symbolizing transformation and life’s tiniest miracles. The Experience 🎶 The music would lead you through moments. • A multi-sensory listening dome, where sound waves become visuals and textures. • Spaces to sit with the album—quiet, reflective, and raw. Write. Sketch. Feel. • Fans co-creating a glowing wall of lyrics, turning SZA’s words into collective art. The Vision 👀 Here’s the twist: This isn’t just about us. It’s about SZA. She’d shape every corner. Maybe she’d want her lyrics etched on glass wings or scents of earth and starlight filling the air. This is her story. We’re just helping tell it. Why It Matters? Music connects us. But immersive experiences transform that connection into something unforgettable. Fans walk away with memories. Artists build deeper bonds. And the buzz? It amplifies everything—streams, shares, and conversations that live far beyond the night. What would you add to an experience like this? #immersivelisteningparty #albumparty #events #sza #experiential #connection

The Power of a Door Greeter 🚪✨ First impressions are EVERYTHING—and at events, it all starts at the door. A great door greeter doesn’t just say “hello.” They set the tone, build the hype, and create moments that stick. The best ones: 🎤 Match the vibe with energy and authenticity 📸 Create photo-worthy moments 💬 Make every guest feel seen and welcomed At Groov, we’ve seen how the right greeter transforms the entire event. It’s not just about opening doors—it’s about opening possibilities. Shoutout to the greeters who turn “welcome” into unforgettable experiences. You’re the real MVPs. Have you ever had a greeter change the game at your event? Let’s swap stories! #EventPlanning #GuestExperience #GroovMoments #EventTips #Experientialevents

🌟 Happy Thanksgiving! 🍂 This holiday season, let’s turn your space into something magical. Whether it’s: ✨ Hotels ✨ Restaurants ✨ Residential buildings ✨ Events Our team at Groov is here to bring your ideas to life with creative, thoughtful designs that make every moment unforgettable. Ready to make it happen? Let’s chat! 📧 create@groov.fun 🌐 www.groov.fun #ThanksgivingDecor #HolidaySeason #EventDesign #FestiveVibes #LuxuryDecor #GroovExperiences #Christmasdecor #Holidayspirit

We Did It Together 💫 The Collective Market wasn’t just an event—it was a vibe, a movement, a reminder of what happens when creativity meets connection. To every single one of you who showed up, thank you for making this dream real. Your energy lit up the room. To our passionate vendors, you were the soul of this night. To @artroomdtla, you gave us the perfect stage for magic. And to @TheFashionTechCollective, your partnership made it all possible. This is just the start. Here’s to building, dreaming, and creating together. 💡✨ #TheCollectiveMarket #CommunityFirst #SustainabilityMatters #LAFW #GratefulVibes

Creating a culture that celebrates creativity, connection, and responsible fashion. The Collective Market unites LA’s vintage curators and sustainable brands, showcasing the talent and vision within our community. Fashion weeks should do more than spotlight trends. They should celebrate local creativity and drive meaningful change—fostering conscious choices, sustainable innovation, and community connection. Discover unique finds, support local curators, and join us for a fun experience. See you there! #fashionweek #immersive #LA #sustainablefashion #cultural #GROOV

A Behind-the-Scenes Look 👀 Recently, Groov had the privilege of partnering with a renowned athletic apparel brand and a local organization to curate a unique wellness experience for a special group of young individuals. We transformed a retail space into a serene oasis, complete with yoga mats, soothing music, and expert-led workouts 🏋🏾♀️ We're grateful to our partners, Tempted Kitchen for providing refreshing popsicles after the event. Our goal was to provide a safe, fun, and empowering environment. While we can’t share specific details due to privacy considerations, the impact was immeasurable 💖 #communityengagement #events #wellness #experientialmarketing we #wellnessevents

🎷 Feel the Sound with Kaytranada In the world of experiences, emotion is everything. KAYTRAMINÉ the master of immersive beats and rhythms that move beyond sound—he curates feelings. When he’s behind the vibe, it’s more than music—it’s an experience that taps into something deep, something unforgettable. His mastery of mood is rooted in emotional triggers, blending sound frequencies that awaken joy, nostalgia, and pure energy. In the experience economy, this is key: it’s not about what people hear, but what they feel and remember. Whether it’s curating intimate moments or energizing crowds, Kaytranada leaves a lasting emotional signature that stays long after the music stops. This is how we craft vibes that live in your audience’s heart.✨ #ExperienceEconomy #EmotionalConnection #KAYTRANADA #liveexperiences #Immersive

The ROI of Wow: Unboxing the Magic of Experiential Marketing In a world drowning in digital noise, people crave connection. We yearn for experiences that ignite our senses, souls, and leave an imprint on our hearts. This is the alchemy of experiential marketing. It's not just about slapping your logo on something and hoping for the best. It's about crafting unforgettable moments that turn casual observers into raving fans. Let's get real. In the land of spreadsheets and KPIs, emotions often take a backseat. How do we measure the magic? Buckle up, because we're about to pull back the curtain on the ROI of wow. Beyond Likes and Shares: The Real Currency of Experience Sure, likes and shares are vanity metrics. They're like those empty calories you crave after a workout. But what about the stuff that really matters? The stuff that makes people choose you over the competition? That's where experiential marketing shines. - Brand Recall: People remember experiences like it's yesterday. Your logo, your message, it sticks. And when it's time to buy, guess who pops up in their minds? - Emotional Connection: Experiences create bonds. You're not just selling a product; you're selling a feeling. And feelings, my friend, are powerful. - Word-of-Mouth: A happy customer is worth a thousand ads. When people have a blast, they tell their friends. And their friends' friends. - Data-Driven Insights: Yes, even magic can be measured. By tracking metrics like attendance, social engagement, and sales, you can prove that those unicorn rides were totally worth it. Case Study: When a Brand Became a Movement Remember that time Poppi created the Poppi Mart? Yeah, that one. People were lining up around the block for a chance to try new flavors. The buzz was electric. But more importantly, sales soared. It wasn't just about the experience; it was about becoming part of something bigger. It was a movement. The Bottom Line: It's Not About the Spend, It's About the Return Experiential marketing is an investment, not an expense. It's about creating ripples that turn into waves. It's about building a brand that people love, not just like. So, the next time someone questions the value of a mind-blowing experience, hit 'em with this: it's not just about the ROI. It's about the ROI of wow.

Maybe just pizza with great music and friends is all we need 🏕️ This is just a taste. Ready for the main course? Our next event is coming soon.