in4mation insights

As we gather with family and friends to celebrate this festive season, we want to take a moment to express our heartfelt thanks to everyone who makes our journey at in4mation insights so special. To our dedicated team: Your hard work, creativity, and passion for pushing the boundaries of marketing analytics inspire us every day. Thank you for your relentless pursuit of excellence and innovation. To our valued clients: We are incredibly grateful for your trust and partnership. Your vision and collaboration drive us to deliver the best insights and solutions. It's an honor to work alongside you to achieve your goals. To our supportive community: Your encouragement and belief in our mission fuel our drive to continuously improve and make a positive impact in the world of marketing analytics. As we reflect on the past year, we’re reminded of the power of collaboration and the importance of gratitude. We look forward to continuing this journey together, making strides in innovation, and achieving even greater heights in the coming year. Wishing everyone a joyous and restful holiday season and a prosperous New Year! - Steven Cohen and Mark Garratt

Target's recent price reductions in anticipation of lower holiday sales highlight the critical role of understanding consumer budget constraints. Our Budget-Constrained Choice-Based Conjoint Analysis (BC-CBCA) provides the tools to model these constraints accurately, leading to more effective pricing strategies.    Discover how BC-CBCA can transform your approach to pricing and drive sales growth even in challenging economic climates. Explore our insights in our latest blog post from Steven Cohen: https://lnkd.in/ghHN4Hqa

Check out Steven Cohen's recap of his presentation at the 2024 Advertising Research Foundation (ARF) Marketing Analytics Accelerator 👇

Companies like Kenvue are leading the charge in modernizing their marketing strategies—from leveraging "mega dermfluencers" to increasing their focus on under-penetrated product categories. But how can they ensure every dollar of their $1.62 billion ad budget is driving the best possible results? That’s where Marketing Mix Modeling (MMM) comes in. At in4mation insights, we specialize in helping brands navigate today’s complex marketing landscape by analyzing historical performance data to identify: ✅ Which channels and tactics deliver the highest ROI ✅ How to allocate budgets effectively across touchpoints like social media, Retail Media, in-store promotions, and linear tv ad spend ✅ Opportunities for growth in under-penetrated markets and categories With MMM, businesses don’t just track past performance—they forecast future success. By integrating predictive analytics with real-world insights, brands can confidently double down on the strategies that work and pivot away from those that don’t. If you’re ready to transform your marketing playbook and maximize your advertising efficiency, our team is here to help. Reach out to Stuart Schwartz or email info@in4ins.com to discuss how we can turn your marketing data into a competitive advantage. https://lnkd.in/e2nJ9i2k MediaPost

Don't let declining Linear TV viewership impact your marketing. Learn how QSR and Restaurant brands can leverage live sports on streaming platforms to optimize your marketing mix and boost profitability. Download the guide today: https://lnkd.in/e5e5X_Jw #marketingmix #qsr #mmm

Ad-measurement legend Bill Harvey summarized leading case studies from the Advertising Research Foundation (ARF) Marketing Analytics Accelerator. These cases reinforce that advertising is justified with Outcomes. And advertising Outcomes take a big leap forward when AI expands the foundation of high quality Ground Truth data. AI without real Ground Truth is No Truth. - Nielsen & IPG Mediabrands: Big-data TV measurement is inaccurate without human ground truth, so a hybrid is necessary to manage to Outcomes. - Mars & Realeyes - Vision AI: Human data, extended with AI, enables every ad to be measured to predict Sales Outcomes. - HexClad Cookware & Prescient AI :AI roots out the biases of conventional attribution models to better predict Sales Outcomes. - in4mation insights & John Fix: AI expands understanding of latent Outcomes that otherwise go undetectable. cc: Kristin Vento, Adam Isselbacher, Johanna Welch, Michael True, Cameron Bush, Steve Cohen, John Fix, Alice K. Sylvester, Jim Spaeth, Andy Fisher

With Black Friday and Cyber Monday just around the corner, Retail Media is more competitive than ever. Seasonal moments like these can make or break a campaign—so how can brands stand out and get the best return on their investment?   Retail Media works best when you lean into the spike before it happens. The best strategies are proactive, data-driven, and flexible enough to adapt to real-time trends.   Check out our guide, "Retail Media Strategies for Holiday 2024" to learn how you can win this holiday season: https://lnkd.in/eZxNFU_X  

i4i's Steven Cohen, Stuart Schwartz, & Grant West are in NYC today for the Advertising Research Foundation (ARF) Marketing Analytics Accelerator. This afternoon, Steve will be presenting, "GenAI Delivers the Next Generation of Multitouch Attribution: How Gen AI has remarkable predictive power based on customers interaction history" with John Fix. Their session starts at 3:05pm (details here: https://lnkd.in/euaCBz4q). See you there! #MTA #MarketingAnalytics #ARFSequentMAA

We’re thrilled to welcome Ci Song to the i4i team as our newest Analyst! With a Master’s degree and three years of versatile experience in analytics, we know Ci will be a fantastic addition and make an immediate impact.

We’re celebrating 18 years of in4mation insights and wishing our co-founders Steven Cohen and Mark Garratt a happy work anniversary! Thank you to our employees, partners, and friends who have joined us along the way.   We invite you sign our “i4i birthday card” by leaving a note for the team in the comments.