Impact Pricing LLC

Pricing Transformation: Insights on Software, Segmentation, and Change Leadership with Stephan M. Liozu, Ph.D. “You cannot do advanced pricing without advanced change management and change leadership.” – Stephan Liozu In today's podcast, you will: - Delve into the nuances of value-based pricing and its implementation and practical advice for businesses aiming to maximize profitability while addressing internal and external challenges. - Learn about a methodology for effective customer segmentation, practical steps, and real-world applications for targeted strategies. - Discover the critical role of change management in successfully implementing pricing strategies and have a deeper understanding of organizational dynamics and leadership in pricing transformations. Listen now! https://lnkd.in/g4_8ZFye #pricingpodcast #pricingstrategy #pricingprofessional #productmanagement #productmanager #impactpricing

Blogcast: Profit vs. Market Share: Which Should Your Business Prioritize? Most companies want to increase market share and grow profits. These are often contradictory goals. Raising prices grows profits while potentially reducing share. Reducing prices does the opposite. Let's dive into it. Listen to the full 3 minutes and 20 seconds of Pricing pontification: https://lnkd.in/gQCwiCAn #impactpricing #pricing #blogcast #pricingprofessional #pricingstrategy

Exploring the Future of AI: Prompt Management and Generative Thinking with Steven Forth “Create a series of prompts, create a series of context documents that you can reuse and explore the framework in ways that you never could before and find ways of applying it.” – Steven Forth In today's podcast, you will: - Discover how AI is transforming traditional frameworks like value modeling, scenario planning, and pricing, making complex processes faster and more efficient. - Gain insights on how AI can help you better understand problems and create innovative solutions, ultimately improving your decision-making process. - Dive into emerging concepts like prompt orchestration and how AI is evolving, giving you the tools to enhance your AI workflows for maximum effectiveness. Listen now! https://lnkd.in/grytpmWe #pricingpodcast #pricingstrategy #pricingprofessional #productmanagement #productmanager #impactpricing

Balancing Academic Insights and Real-World Pricing Strategies with Russ Winer “Don’t forget the consumer, or customer, if it’s B2B, when you’re thinking about the price. How is the customer or consumer going to react when you take this particular action?” – Russ Winer In today's podcast, you will: - Gain practical advice on how businesses can align their pricing strategies with consumer behavior for maximum impact. - Discover the unique perspectives on how academic research shapes real-world marketing practices and why general theories can be a game-changer for business strategies. - Learn about the challenges and opportunities in both B2B and B2C markets, including data availability, decision-making processes, and competitive pressures. Listen now! https://lnkd.in/gegGMS-6 #pricingpodcast #pricingstrategy #pricingprofessional #productmanagement #productmanager #impactpricing

Dynamic vs. Stable Context: A Framework for Smarter Pricing #impactpricing #pricingstrategy #pricing #value

Blogcast: What Every Team Should Learn from Pricing Experts: Focus on Value Pricing people have a unique perspective, but it’s a perspective that could dramatically help your entire company if more people adopt it. All competent pricing experts use value-based pricing, which means they focus on value. Let's dive into it. Listen to the full 3 minutes and 15 seconds of Pricing pontification: https://lnkd.in/gdSJj5by #impactpricing #pricing #blogcast #pricingprofessional #pricingstrategy

So excited to share that my newest book, Instant Profits: How to Raise Prices Without Losing Customers, is now available in hardcover edition! (Jake approved it!) This book isn’t just a read—it’s a toolkit. Consider pausing after each section, and reframe the concepts in your own words to make them actionable. Your profit margins will thank you. Get your copy here! https://lnkd.in/g8YYTcdb #impactpricing #instantprofits #pricing #value #sales #prices

When we start thinking about price and stop thinking about value then we stop thinking about how we serve our customers. Buyers trade money for value. Last Friday marked my 3rd time visiting The Soul of Enterprise with Ron Baker and Ed Kless. They never fail to ask hard-hitting and thought-provoking questions that spark great conversations and this episode is no exception! If you missed the live, you can listen to the recording here: https://lnkd.in/gZPHxafk Thank you for having me again, Ron and Ed. #impactpricing #instantprofits #podcast #radioshow #pricing #thesoulofenterprise

Mastering Value-Based Selling: Five Steps to Winning and Retaining Customers with Michael Wilkinson “The most important thing from a seller’s point of view is to be confident in your price. And the way to be confident in your pricing is to make sure that you know, you’re absolutely certain, that the value that you are delivering is more than a match for the price you’re going to be charging.” – Mike Wilkinson In today's podcast, you will learn about a five-step value-based selling framework to help you master value-based selling and deepen customer relationships. Gain Insights from real-world perspectives, practical advice, and candid reflections on overcoming common sales challenges. Discover how to shift from a product-first to a customer-first mindset and transform your sales approach. Listen now! https://lnkd.in/gwqKxpGj #pricingpodcast #pricingstrategy #pricingprofessional #productmanagement #productmanager #impactpricing

Value Drivers vs. Value Tables: When to Go Broad and When to Be Specific #impactpricing #pricingstrategy #pricing #value