IMPACT

What do we know is true for most businesses today? Leads are down. Sales cycles are longer. Traditional marketing and sales tactics simply don't work like they used to. This is because today's buyers are smarter, and more skeptical than ever when making a purchase decision. Expensive ads, overpriced agencies, and the same old marketing strategies aren't cutting it when it comes to winning new customers. In the latest episode of the Endless Customers podcast, Marcus Sheridan shares his proven system (and new book launching April 2025!) that businesses around the world are using to close the trust gap with their buyers. Endless Customers isn't just an update to Marcus' first book, They Ask, You Answer— it's a complete reimagining of how businesses attract, convert, and retain customers. And ultimately, grow their business to a level they never thought possible. In any industry. In any economy. Listen to the full interview now on the Endless Customers Podcast to dive in to the full evolution of They Ask, You Answer to Endless Customers with Marcus Sheridan. 🔥 👉 PS: Endless Customers is set to hit shelves April 2025, but when you pre-order now, you'll unlock exclusive bonuses and snag an invite to a live Q&A with Marcus in 2025. 🔗 Link in the comments to grab your copy!

We're baaccckk: IMPACT Live is coming to Chicago April 14-16, 2025! 🎉 Business leaders today are struggling with one (or all) of the following: ➡️ Acquiring new customers ➡️ Long sales cycles ➡️ Unsteady lead flow ➡️ Outsourcing to agencies and getting lackluster results The reality is, the old ways of growing your business are fading. IMPACT Live was designed for owners, CEOs, marketing leaders, and sales professionals that are ready to do things differently, transcend industry norms, and do what no other company in their space is to win new customers. And ultimately, become the most known and trusted brand in their market. If this sounds like you, it's time to make 2025 different and take action. Join IMPACT and Marcus Sheridan for this three-day experience and lock in your spot for IMPACT Live, coming to Chicago April 14-16. Reduced rates are on sale now for a limited time only. 🔗 Link in the comments to register. Who's in? #endlesscustomers #theyaskyouanswer #leadgeneration #marketingevent #marketingconference #marketingstrategy #marketing #sales

Think you just need more leads to grow your business? Think again. On the latest episode of Endless Customers, host Alex Winter sits down with Connor DeLaney, Lead Sales Consultant at IMPACT, to discuss why “more leads” might not be the quick-fix you think it is. Tune in and uncover a simple tool that you can use to uncover the real barriers to your growth challenges — full episode out now on YouTube, Apple Podcasts, Spotify and more! 🎧 #endlesscustomers #marketingpodcast #businesspodcast #leadgeneration 

Every Lawn Care business owner should read this book: "They Ask, You Answer" - by Marcus Sheridan One of the big concepts in the book is that you need to add pricing to your website.💰 This is what consumers expect today. I discuss more below 👇

In a saturated market, it’s not always your product or service that sets you apart. It’s your brand. 🔥 When competition gets fierce, your brand becomes your most valuable differentiator says partner at IMPACT, Tom DiScipio. How helpful, customer-centric, and trustworthy you are as a business will determine whether customers choose you—even if your prices are higher than the next guy’s. Listen in to today's episode of Endless Customers as Tom dives in to what it means to stand out through the power of your brand and ultimately grow your business. #endlesscustomers #brand #brandmarketing #businesspodcast #marketingpodcast #leadership

On this week's episode of Endless Customers, partner at IMPACT Tom DiScipio will share tips for business leaders to keep their companies growing despite the state of the economy. Economic turbulence doesn't mean your business has to stagnate, or worse, regress. Tune in to the full episode tomorrow as Tom covers why this is an opportunity to return to your fundamentals, double down on your brand, and lean into calculated risks. 📈 #endlesscustomers #businessgrowth #leadership #businesspodcast #businessleaders #businessowners

According to HubSpot, more than nine out of 10 people report wanting to see more videos from brands. This stat isn't getting any lower. But a culture of video in an organization only works when leadership leads by example. Have an important update to share with the company? Don't send it via email, send it by video. Set the tone for being on camera and your employees will follow. They'll follow internally, and more importantly, will be more eager to do more with video in your marketing and sales. It's clear that video will continue to play a pivotal role in how businesses connect, educate, and build trust with their clients. When businesses embrace this truth and create a culture of video, they can change their future. Catch this full interview with video trainer Lindsey Auten on the Endless Customers podcast. Full episode out now everywhere you listen to podcasts. #endlesscustomers #videotips #videostrategy #videomarketing #businesspodcast #marketingpodcast

Sometimes you need to embrace discomfort for growth. If you don't have your sales team already on camera making videos — whether that be 1:1 videos for prospecting, follow up emails, or for your website — then it's time to get uncomfortable in 2025. New episode of the Endless Customers podcast drops tomorrow with video trainer Lindsey Auten, where she'll give you a simple formula to follow for mastering your on-camera performance. 📹 Subscribe to the Endless Customers podcast on Apple, Spotify, and more. 🔔 #endlesscustomers #marketingpodcast #businesspodcast #videomarketing #videotips

3 simple ways to incorporate major parts of the buyer's journey on your website. 👇 Watch the video by IMPACT's web strategist Janet Mendez-Latouche below and catch her full episode on the Endless Customers podcast, "Top 3 Website Mistakes: How to Align Your Website with The Buyer's Journey" for more. Watch now on YouTube or listen on Apple Podcasts, Spotify, or Amazon. 🎙️ Next, take a look at your website and see if you can check off all three of these boxes in your nav. 👀 #endlesscustomers #websitedesign #websiteoptimization #leadgen #leadgeneration #webstrategy #weboptimization

If you want more conversions on your landing pages, IMPACT's web strategist Janet Mendez-Latouche says they must do these two things: 1. Reduce hesitation 2. Reduce friction That is how you eliminate fear from someone filling out that form on your site and guarantee that conversion. Catch this full interview for how to build more trust on your website on the Endless Customers podcast — out now on Spotify, YouTube, Apple Podcasts and more 🔥 #endlesscustomers #theyaskyouanswer #websiteoptimization #leadgeneration