The Immersive Experience Institute

🎓The Next Stage Immersive Summit is proud to host Erin Riley (Texas Immersive Institute), Dan Novy & Ash Eliza Smith (Johnny Carson Center for Emerging Media Arts), Robert Farid Karimi (Arizona State University), Julia M. Ritter, PhD, MFA (Glorya Kaufman School of Dance at the University of Southern California), Lance Weiler (Columbia University Digital Storytelling Lab) and Jake Pinholster (University of Illinois Urbana-Champaign) this January in Pasadena.🎓 🔮The future of immersive experiences will be defined by the next generation of creators and right now many of them are starting their paths at universities across America. What are they interested in making? Who will hire them when they graduate? And what kind of careers will they have in immersive? 3-Day Intensive Badge holders will be able to take a deep dive into the current state of immersive & experiential education in the university system with a pair of panels that focus creative technology and the performing arts.🔮 💡In addition, all Summit attendees will get a snapshot of the state of educating the next generation during a special session at the Pasadena Playhouse.💡 Join us at the Next Stage Immersive Summit! Jan 17-19, 2025 in Pasadena, CA 🎟️ Badges are on sale now! Link in comments or visit immersiveexperience.org 🎟️ #NextStage25 #Immersive #ImmersiveExperience #ImmersiveDesign #ExperienceDesign #ImmersiveTheatre #ImmersiveTheater #LARP #RolePlaying #Games #EscapeRooms #AugmentedReality #AR #VirtualReality #VR #ExtendedReality #XR #AlternateRealityGames #Experiential #ExperientialMarketing #LiveEvents #EventDesign #Activations #ImmersiveActivation @texasimmersive @carsoncenterunl @arizonastateuniversity @usckaufman @illinois1867 @novysan42 @that_karimi @disembodbods @lanceweiler @juliamritter @erinbreilly @pen_hole_stir

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The Next Stage Immersive Summit is proud to host Nick Moran, co-founder of London’s open world immersive adventure Phantom Peak, and commercial real estate expert Lanné Bennett, of The Lanné Company, this January in Pasadena.   🎫 Phantom Peak has been visited by over 85,000 people in London over the last two years, breaking industry records on return-rate as loyal fans revisit this interactive town with quirky characters and mysteries to solve multiple times a year. 🤠 ↕️ Now the Phantom Peak team has set its sights on expanding across the pond to multiple cities in the United States. To help with that endeavor, the team have enlisted the aid of Lanné Bennett, whose career in commercial real estate has included working with clients such as Felix & Paul Studios, Meow Wolf, The Crayola Experience, and Beat the Bomb, just to name a few. 🌇 💡 Both Nick and Lanné will share their insights and wisdom in both our Intensive sessions and on the main stage of the Pasadena Playhouse. Just what does it take to make a successful mid-sized business in the immersive field and then grow that into different markets? What are the unique challenges of bringing work from the UK to America? And what does the future of location-based immersive entertainment look like from their perspectives? 🔮 To find out, join us at the Next Stage Immersive Summit in January! Jan 17-19, 2025 in Pasadena, CA 🎟️ Badges are on sale now! Link in comments or visit immersiveexperience.org 🎟️ #NextStage25 #Immersive #ImmersiveExperience #ImmersiveDesign #ExperienceDesign #ImmersiveTheatre #ImmersiveTheater #LARP #RolePlaying #Games #EscapeRooms #AugmentedReality #AR #VirtualReality #VR #ExtendedReality #XR #AlternateRealityGames #Experiential #ExperientialMarketing #LiveEvents #EventDesign #Activations #ImmersiveActivation #RealEstate #Funding #EntertainmentIndustry

The Next Stage Immersive Summit is proud to host Myriam Achard of Montréal’s PHI this January in Pasadena. 🚀 At The Next Stage, we will explore PHI’s innovative business models and partnerships, from touring Felix & Paul Studio’s THE INFINITE — which allows participants to be virtually transported 250 miles above the Earth into the International Space Station — across the world, to presenting the SXSW Award-winning The Golden Key, an interactive storytelling installation. Myriam will also take a look at PHI’s future role in the growing location-based XR ecosystem around the world. 🌏 🥽 A pioneer in showcasing and promoting the best of virtual reality and immersive experiences, PHI is a multidisciplinary arts hub located at the interaction of art, film, music, design, and technology. Focused on “the art and audiences of tomorrow,” the organization spans the spectrum of “radical ideas through collective experience, social responsibility and audience participation.” PHI encompasses the PHI Centre, PHI Studio, artist-in-residence programs, and the PHI Foundation for Contemporary Art. And as head of new media partnerships and public relations for PHI, Myriam Achard travels the world in search of the most innovative and immersive works to present them in Montreal. 🎨 Join us at the Next Stage Immersive Summit! Jan 17-19, 2025 in Pasadena, CA 🎟️ Badges are on sale now! Link in comments or visit immersiveexperience.org 🎟️ #NextStage25 #Immersive #ImmersiveExperience #ImmersiveDesign #ExperienceDesign #ImmersiveTheatre #ImmersiveTheater #LARP #RolePlaying #Games #EscapeRooms #AugmentedReality #AR #VirtualReality #VR #ExtendedReality #XR #AlternateRealityGames #Experiential #ExperientialMarketing #LiveEvents #EventDesign #Activations #ImmersiveActivation

Disney Live Entertainment will conduct their first ever workshop on casting for immersive at The Next Stage Immersive Summit in Pasadena this January! As part of our Intensive workshop series on the afternoon of Friday Jan 17th this session will examine Disney’s casting process for immersive entertainment in a way that’s perfect for performers, directors, and producers alike. All Summit attendees will also enjoy a Spotlight Session at the Pasadena Playhouse that takes a look at how Disney Live Entertainment and Walt Disney Imagineering are continuing their work on developing new immersive experiences for Disney Parks, Resorts, and Cruise Lines. Look for more details, including the lineup for the panel, in the coming days. Join us at the Next Stage Immersive Summit! Jan 17-19, 2025 in Pasadena, CA 🎟️ Badges are on sale now! Link in comments or visit immersiveexperience.org 🎟️ #NextStage25 #Immersive #ImmersiveExperience #ImmersiveDesign #ExperienceDesign #ImmersiveTheatre #ImmersiveTheater #LARP #RolePlaying #Games #EscapeRooms #AugmentedReality #AR #VirtualReality #VR #ExtendedReality #XR #AlternateRealityGames #Experiential #ExperientialMarketing #LiveEvents #EventDesign #Activations #ImmersiveActivation

🎉The Next Stage Immersive Summit is proud to host Marie Navarro and Dawn Barber Shah of Hasbro this January in Pasadena.🎉 Sleuths scour the streets of Chicago in a classic CLUE mystery. Players become the tokens in life-sized versions of MONOPOLY. An entire Off-Broadway audience shapes a game of DUNGEONS & DRAGONS. The thread tying all this together? The leaders of Hasbro's Global Experiences division, who have taken a bold approach to bringing the brands of the leading toy and game company to life by working with the most innovative creators in the immersive field, such as the Wild Optimists, and forward-thinking performing arts organizations like Denver Center for the Performing Arts’ Off-Center. Just what does a company like Hasbro, who have all the classic games mentioned above and beloved franchises like TRANSFORMERS and MY LITTLE PONY under their umbrella, look for in creative partners? What do the relationships between the company and performing arts presenters look like? What are audiences looking for when they buy a ticket? We’ll explore this and more at the Next Stage Immersive Summit! Jan 17-19, 2025 in Pasadena, CA 🎟️ Badges are on sale now! Link in Comments or visit immersiveexperience.org 🎟️ #NextStage25 #Immersive #ImmersiveExperience #ImmersiveDesign #ExperienceDesign #ImmersiveTheatre #ImmersiveTheater #LARP #RolePlaying #Games #EscapeRooms #AugmentedReality #AR #VirtualReality #VR #ExtendedReality #XR #AlternateRealityGames #Experiential #ExperientialMarketing #LiveEvents #EventDesign #Activations #ImmersiveActivation

🃏The Next Stage Immersive Summit is proud to host Rita Orlov Rosenfeld, Lauren Bello, and Tommy Wallach this January in Pasadena.🃏 🪡 Rita Orlov’s PostCurious – publisher of games like Threads of Fate and The Light in the Mist – has raised the bar when it comes to storytelling for tabletop immersive experiences. Additionally, PostCurious has also recently published Nebula Award-nominated writer Lauren Bello’s first game, The Morrison Game Factory, recently featured in the Los Angeles Times. They will be joined by best selling author Tommy Wallach, one of the co-owners of Hatch Escapes, who won a TEA Thea Award this year for their innovative, replayable escape game The Ladder. 🪜 🗺️ Our 3-Day Intensive Badge holders will have the opportunity to explore how these three creators bring story and gaming together to create unique, unforgettable, and moving experiences. 🗺️ Join us at the Next Stage Immersive Summit! Jan 17-19, 2025 in Pasadena, CA 🎟️ Badges are on sale now! Link in comments or visit immersiveexperience.org 🎟️ #NextStage25 #Immersive #ImmersiveExperience #ImmersiveDesign #ExperienceDesign #ImmersiveTheatre #ImmersiveTheater #LARP #RolePlaying #Games #EscapeRooms #AugmentedReality #AR #VirtualReality #VR #ExtendedReality #XR #AlternateRealityGames #Experiential #ExperientialMarketing #LiveEvents #EventDesign #Activations #ImmersiveActivation 

🌲The Next Stage Immersive Summit is proud to host Nova Han, Suzanne Down, Juliana Moreno, Ariel Rubin – four of the creatives who make the Electric Forest festival an unforgettable experience for over 40,000 attendees – this January in Pasadena. 🌲 🎇 Intensive badge holders will enjoy an exclusive session where these four immersive creators will share the lessons and insights they’ve gleaned from inviting tens of thousands of Electric Forest-goers to explore an immersive universe of interactive art, theatre, and games, summer after summer, with everything from interactive puzzle quests to experiential playgrounds with live performers. 🎇 💡 Spotlight badge holders will also hear from the Electric Forest team as part of our dynamic main stage programming at the Pasadena Playhouse.💡 Join us at the Next Stage Immersive Summit! Jan 17-19, 2025 in Pasadena, CA 🎟️ Badges are on sale now! Link in comments or visit immersiveexperience.org🎟️ #NextStage25 #Immersive #ImmersiveExperience #ImmersiveDesign #ExperienceDesign #ImmersiveTheatre #ImmersiveTheater #LARP #RolePlaying #Games #EscapeRooms #AugmentedReality #AR #VirtualReality #VR #ExtendedReality #XR #AlternateRealityGames #Experiential #ExperientialMarketing #LiveEvents #EventDesign #Activations #ImmersiveActivation Cirque Berzerk, Inc. Wild Optimists

Psssst... A whole lot of individual announcements are going to go out, but if you look at the SPEAKERS PAGE on THE NEXT STAGE SUMMIT website right now you're going to see some amazing additions to the lineup. And we haven't even played the full hand yet! https://lnkd.in/gQ3K4yir

Today we are proud to announce the addition of Ann Morrow Johnson, AIA, leader of the global Immersive Experience and Entertainment Practice for Gensler, to its Board of Directors. Ann Morrow will bring her experience from decades of innovation across the theatre, cultural, institutional, and entertainment sectors, recently as Global Head of Creative Development for Walt Disney Imagineering, to help to shape the mission and vision of the Institute in the years to come. This includes taking an active role in the return of The Immersive Industry Annual Report, which is currently in development for an early 2025 release. Previous editions of the report have fundamentally shaped the conversation of the immersive & experiential fields worldwide, and the 2025 report is set to do so again. As a member of the Board, Ann Morrow’s insights and connections will enable the emerging non-profit organization to pursue its mission of creating a sustainable future for immersive and experiential arts and artists worldwide.   Ann Morrow Johnson joins the already distinguished Board of Directors including Mikhael Tara Garver (Culture House Media), Sara Thacher (Walt Disney Imagineering), Diana Williams (Kinetic Energy Entertainment), Rachel S. (Persephone Digital), and Institute co-founders Noah Nelson (No Proscenium), Eric M. Vosmeier, and Kathryn Yu on the Board. #immersive #experiential #themedentertainment #XR #LBE #entertainmentindustry