This page is the official presence of IJRM on LinkedIn. Over the next few months, we will be posting quite a bit of content highlighting articles from past issues and those coming out in the near future. Thanks for joining us! #marketing #research #academia
IJRM - International Journal of Research in Marketing
Research Services
The International Journal of Research in Marketing is an international journal for marketing academics & practitioners.
About us
The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. IJRM aims to contribute substantially to the field of marketing research.
- Website
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https://www.journals.elsevier.com/international-journal-of-research-in-marketing
External link for IJRM - International Journal of Research in Marketing
- Industry
- Research Services
- Company size
- 2-10 employees
- Headquarters
- Global
- Type
- Nonprofit
Locations
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Primary
Get directions
Global, OO
Employees at IJRM - International Journal of Research in Marketing
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Peeter Verlegh
Professor of Marketing, Vrije Universiteit Amsterdam & Editor in Chief, Journal of Interactive Marketing - AMA
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Maarten Gijsenberg
Professor of Marketing Dynamics at University of Groningen
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Gary F. Gebhardt
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Anatoli Colicev
Professor in Marketing, Strategy and Analytics | Expert in Analytics, Social media, ESG and Blockchain| AI explorer | Keynote Speaker
Updates
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How do marketing actions impact manufacturers and retailers in different conflict delisting situations? A recent study by Hermans et al. provides critical insights into the issue. #ConflictDelistings #MarketingActions #AdvertisingEffectiveness #PriceEffectiveness https://lnkd.in/ertAxu4R https://lnkd.in/e7ii3YMa
It is my pleasure to share our recent publication, "The effectiveness of advertising and price during conflict delistings," with Marleen Hermans and Kathleen Cleeren in IJRM - International Journal of Research in Marketing! Negotiations between manufacturers and retailers often go sour and result in conflict delistings in which the manufacturers’ products are removed from the retailers’ assortment. While conflict delistings can cause major revenue and market share losses for both manufacturers and retailers, prior literature provides little guidance on how to use marketing actions to alleviate these severe damages. We provide specific guidelines for both parties on the impact of advertising and price in different conflict delisting situations. The key takeaways are: 💡 Overall, the impact of advertising decreases during the conflict delisting for both involved parties while price reductions become more effective for the brand manufacturer (but not the retailer). 💡 Importantly, the impact of advertising and price depends on different conflict delisting situations: ✅ The impact of advertising will be higher if the firm initiated the conflict and when the conflict is surrounded by a lot of publicity. ✅ Price reductions are interesting for retailers when the conflict involved a smaller elimination size, when the retailer was the initiator of the conflict, and when there was less publicity. ✅ Price reductions are more fruitful for brand manufacturers in case they did not initiate the conflict. Our results lead to the development of a marketing dashboard, in which both retailers and manufacturers can see which marketing tools to use in which type of conflict delisting situation. #retailing #conflictdelisting #advertising #price #negotiations #marketing
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Companies disclosing fair wages for workers can boost consumer preference! A recent study by Stich et al. shows that fair compensation drives higher expectations of quality and guilt-free purchases. https://lnkd.in/eKtTkHZR #WageTransparency #ConsumerPreferences #FairCompensation
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Oops! Sorry, my bad: A new study by Kerbel et al. shows that companies can benefit from apologizing for trivial mistakes in their direct email marketing. It improves their perception of warmth without compromising perception of competence resulting in better company evaluations. https://lnkd.in/e-6qJny9 #CustomerEvaluations #EmailMarketing
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The creator economy's relationship with social media is complex. Join Gabriella Mirabelli for a discussion with Dr. Alexander Bleier on the ongoing interplay between creators, platforms, and advertisers. https://lnkd.in/epP-AkD3 #CreatorEconomy #ContentCreation
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In a recent paper, Elmor et al. study environmental sustainability and show that most consumers overlook environmental sustainability in purchase decisions. https://lnkd.in/eJ-XE9v3 #Sustainability #ConsumerDecisionMaking
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A new study by Michael Haenlein and Andrew Jack discusses measuring the long-term impact of business school research on academia, teaching, society and decision makers. https://lnkd.in/gukB34CM #BusinessSchool #LongTermImpact
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Making sense of massive datasets is challenging: A recent study by Dew et al. reviews probabilistic machine learning models and inference methods highlighting their utility for addressing common marketing problems. https://ow.ly/B9T250U7ftT #MachineLearning #BigData
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Do nutrition claims influence consumer choice? A recent study by Holtrop et al. suggests that presence nutrition claims enhance choice probability while absence claims decrease it. https://lnkd.in/ej3VEBGV #NutritionClaims #AbsenceClaims #PresenceClaims #ConsumerChoice
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Understanding the creator economy: Join Gabriella Mirabelli for a discussion with Dr. Alina Sorescu on content optimization, brand building and expanding audience in the creator economy. https://lnkd.in/grw562Sc #CreatorEconomy #BrandBuilding #ContentOptimization
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