IJRM - International Journal of Research in Marketing

This page is the official presence of IJRM on LinkedIn. Over the next few months, we will be posting quite a bit of content highlighting articles from past issues and those coming out in the near future. Thanks for joining us! #marketing #research #academia

Companies disclosing fair wages for workers can boost consumer preference! A recent study by Stich et al. shows that fair compensation drives higher expectations of quality and guilt-free purchases. https://lnkd.in/eKtTkHZR #WageTransparency #ConsumerPreferences #FairCompensation

Oops! Sorry, my bad: A new study by Kerbel et al. shows that companies can benefit from apologizing for trivial mistakes in their direct email marketing. It improves their perception of warmth without compromising perception of competence resulting in better company evaluations. https://lnkd.in/e-6qJny9 #CustomerEvaluations #EmailMarketing

The creator economy's relationship with social media is complex. Join Gabriella Mirabelli for a discussion with Dr. Alexander Bleier on the ongoing interplay between creators, platforms, and advertisers. https://lnkd.in/epP-AkD3 #CreatorEconomy #ContentCreation

In a recent paper, Elmor et al. study environmental sustainability and show that most consumers overlook environmental sustainability in purchase decisions. https://lnkd.in/eJ-XE9v3 #Sustainability #ConsumerDecisionMaking

A new study by Michael Haenlein and Andrew Jack discusses measuring the long-term impact of business school research on academia, teaching, society and decision makers. https://lnkd.in/gukB34CM #BusinessSchool #LongTermImpact

Making sense of massive datasets is challenging: A recent study by Dew et al. reviews probabilistic machine learning models and inference methods highlighting their utility for addressing common marketing problems. https://ow.ly/B9T250U7ftT #MachineLearning #BigData

Do nutrition claims influence consumer choice? A recent study by Holtrop et al. suggests that presence nutrition claims enhance choice probability while absence claims decrease it. https://lnkd.in/ej3VEBGV #NutritionClaims #AbsenceClaims #PresenceClaims #ConsumerChoice

Understanding the creator economy: Join Gabriella Mirabelli for a discussion with Dr. Alina Sorescu on content optimization, brand building and expanding audience in the creator economy. https://lnkd.in/grw562Sc #CreatorEconomy #BrandBuilding #ContentOptimization

Unlocking the power of generative marketing: A recent study by Hartmann et al. shows how generative AI can help create superhuman visual marketing content. https://lnkd.in/eRXYvQYE #generative AI #marketing effectiveness #content creation