🎆 Will you be at #CES2025? It's not late to set up time to meet with the ID5 team while you're there. Click the link to connect with Mathieu Roche, CEO, and Pierre-Antoine Durgeat, COO, as well as Caitlin Borgman, Davide Rosamilia, Lisa Abousaleh, Joseph Quaglia, Nael Osseiran, Patty Power and Brendan Crosby. Book a meeting > https://lnkd.in/gAn_Zk4c
ID5.io
Technology, Information and Internet
Building a neutral and privacy-first universal ID for digital advertising
About us
ID5 is the leading next-generation identity solution provider combining addressability and data protection technologies to make digital advertising more efficient, valuable, and safe for all stakeholders, consumers included. ID5 acts as an identification infrastructure that connects and supports the digital advertising ecosystem by enabling efficient user identification across all environments. We help publishers make their audience addressable and to better monetize their inventory and we enable advertisers to reach their audiences with personalized messages and to measure the results of their efforts. Everything is done in compliance with data protection regulations. Our privacy-by-design encryption technology respects and enforces people’s data sharing preferences in the advertising value chain. Created in 2017 by seasoned ad tech professionals, ID5 services clients globally. For more information about ID5 and its solutions, please visit www.id5.io
- Website
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http://id5.io
External link for ID5.io
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2017
- Specialties
- identity, gdpr, privacy, and addressability
Locations
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Primary
London, GB
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New York City, NY, US
Employees at ID5.io
Updates
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Did you know ID5 and OpenX's partnership delivered a 58% increase in reach for Safari traffic? Learn More > https://ow.ly/pMqa50UoBkv
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🙏As 2024 comes to an end, why not do something your 2025 self with thank you for. Register for Identity 2025 today! Join us on Wednesday 12 February at 3 PM GMT/4 PM CET/10 AM EST as we discuss the state of digital identity, cross-channel addressability, bid enrichment and more, with industry professionals and experts. Register now > https://ow.ly/jUNV50UrBrh
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2024 was a milestone year for ID5 as we expanded into new spaces. In December, we announced exciting partnerships with OpenX to support curation and Anzu.io to enhance addressability in the gaming space. These collaborations mark just the beginning as we continue to innovate and explore new opportunities in the year ahead! Check out this article from Adzine to learn more > https://ow.ly/gcYq50UvRLk ADZINE - MARKETING. TECH. MEDIA.
ID5 erschließt Curation und In-Game Ads für sich
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🎆ID5 will be in Vegas for #CES2025 to talk about whats in store for ad tech and identity next year. Meet with the ID5 team, Mathieu Roche, CEO, and Pierre-Antoine Durgeat, COO, as well as Caitlin Borgman, Davide Rosamilia, Lisa Abousaleh, Joseph Quaglia, Nael Osseiran, Patty Power and Brendan Crosby. Book a meeting > https://lnkd.in/gAn_Zk4c
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⏳This year, ID5 is giving our team extra time off to rest, recharge, and spend quality moments with loved ones—most likely explaining what ID5 does and what it means to accept all cookies. 🍪 We hope you all are also taking time to relax and reflect. Here's to another exciting year ahead, advancing identity and driving innovation together!
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↔️The ad tech industry is at a crossroads: Google’s cookie opt-out model has shifted the narrative, leaving many marketers grappling with next-gen addressability. 🏎️ In his latest piece for VideoWeek Mathieu Roche, ID5's CEO and Co-founder, argues that platforms—not buyers—should take the wheel in driving the adoption of alternative ID solutions. Read More > https://ow.ly/6qjw50UvQLp
Advertising’s Road to Success Starts with the Right Wheels - VideoWeek
https://videoweek.com
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ID5 will be in Vegas for #CES2025 to kick off 2025 at one of the biggest tech gatherings of the year. Don't miss the opportunity to meet our co-founders, Mathieu Roche, CEO, and Pierre-Antoine Durgeat, COO, as well as Caitlin Borgman, Davide Rosamilia, Lisa Abousaleh, Joseph Quaglia, Nael Osseiran, Patty Power and Brendan Crosby. They’re eager to talk with you about what to look out for in the ad tech and identity space next year. Reach out directly to the team or book a meeting > https://lnkd.in/gAn_Zk4c
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We are happy to announce that registration for #Identity2025, our flagship virtual event, is now open! Join us on Wednesday 12 February at 3 PM GMT/4 PM CET/10 AM EST as we discuss the state of digital identity, cross-channel addressability, bid enrichment and more, with industry professionals and experts. Register now > https://ow.ly/jUNV50UrBrh
Identity 2025 is back! Register now. - ID5
https://news.id5.io
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🎮 Leveling Up In-Game Advertising 🚀 We’re excited to announce a groundbreaking partnership - ID5 and Anzu.io are joining forces to enhance addressability and drive innovation in the intrinsic in-game advertising space. According to ID5’s latest State of Digital Identity report, 90% of respondents believe gaming lacks transparency and control for users. We’re here to change that. Together, ID5 and Anzu are ensuring: 🔒 Compliance with global data privacy regulations 💰Better monetization opportunities for game developers 🎯 More efficient and transparent targeting 💡 A better user experience for gamers Game developers ready to boost their revenue while prioritizing player privacy and advertisers looking for smarter in-game solutions can get started today > https://ow.ly/KwYx50UsqH8 🧠 Learn More > https://ow.ly/iNwA50UsqHa