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Many of our clients really enjoy working with HireCMO because of our "non-agency" style. We don't simply help on an individual project but instead focus on becoming an extension of your team by providing exceptional marketing results. From fractional leadership to performance based digital marketing, we can help you succeed. If you're looking for marketing advice or simply want to chat about better sales and marketing outcomes, check us out at https://www.hirecmo.com/ #marketing #sales #leadership

As a Fractional CMO, I am often in client or customer discussions that evolve into either qualitative or quantitative research requests. Many, many articles along with ramping media buzz describes artificial intelligence as being the "wild west" and sometimes deemed off the rails without true bumpers to ethically keep it all in check. While that may be true, I know many companies and creatives such as Erich Archer that are making the best out of the hand that's dealt. Now we have synthetic data. Truthfully, synthetic data has been around for a long time, but it's only now getting really interesting. Why? Because the data generated is getting better or at least we're all trusting that it's getting better. Maybe the quality of the data is one giant leap forward to trust but not verify. Or perhaps we all need to be verifying the results a little more than we are currently doing today. Maybe using the 80-20 rule. Either way, I for see more AI compliance coming into the fold. MarketingWeek recently released an article claiming that "AI customers can now deliver a 95% match to real survey results, which will ultimately feed a fully automated process of marketing strategy and execution." Source: https://lnkd.in/ekbBPbSJ That's pretty powerful if true. At least to a Chief Marketing Officer. In short, synthetic data is using artificial intelligent data sources to formulate research outcomes or to provide strategic context. Some call it "artificially generated" data that simulates real-world data. This is all pretty fascinating but it could also be very scary if there isn't more clarity around ethical checks and balances. I'd love to get your thoughts on synthetic data and whether or not, we need more oversight into real qualified results. But... I know what you might be thinking. Your version of REAL is different than mine so why can't AI define it's version of REAL. Many CMO's that I am talking to believe that the results are too watered down to give any REAL client direction. Perhaps we're also just trying to feel needed. But, like with any new technology, we have to remember that it won't take long for the AI "wild west" to soon be "Wall Street" AI trusted. So, if your agency isn't using synthetic data to do Model Training and Validation, Scenario Testing, Data Augmentation or A/B Experimentation...well, you're likely falling behind. And no one wants to fall behind. Tell me what you think about using synthetic data in your work. #hirecmo #artificialintelligence #ethical #syntheticdata #marketingweek #ai

Did you know that right now, many SaaS teams are expanding sales opportunities by standing up a reseller program? But we've also found that many sales leaders shy away from a new partnership program because they believe it takes too much time to set up or too big of a lift to operationalize. Think again. Studies from Impact and Forrester found that 77% of brands agree that partnerships are key to growth pointing out that mature programs contribute to 28% of overall company growth. It might be time to reconsider. We can help. #reseller #resellercommunity #SaaS #softwaresales #hirecmo #FractionalCMO https://www.hirecmo.com/

At HireCMO, we work with CEOs to develop a custom marketing plan for your brand at a lower cost than building your own marketing team. We specialize in assisting brands that have achieved early stage funding to find and grow sales opportunities. From C-Level leadership to expert digital marketing, we're ready to serve you. #marketingexperts #growthmarketing #marketing #digitalmarketing #fractionalcmo #salespipeline #hirecmo Get Real Results with HireCMO >> https://www.hirecmo.com/

Are you a startup or a business facing challenges with limited success and uncertainty about whether you're reaching your ideal clients? It might be the perfect moment to explore a product/market fit exercise. At HireCMO, we provide an 11-step process designed to enhance your alignment with your ideal customer profile, paving the way for improved sales opportunities. #ProductMarketFit #HireCMO https://lnkd.in/g7EUa-sU

In winning new sales opportunities, you won't always be dealt a hand full of aces. You may be overlooking key relationships that you've nurtured for years that could open new doors... But you didn't think to ask THEM for a connection. One of my clients currently have an incredible product, extremely high customer reviews, but have never asked their network to refer them to others. We created a connected referral program that offered incentives to spread the word and Shazam. New client relationships started building. Moral of the story is... Don't be afraid to ask for referrals. It's likely that your network wants to help you create new business relationships. I'm using a dual channel, direct mail + AI campaign that is helping realtors, insurance agents, financial planners, and service based businesses grow sales. If you want to learn more, let me know. #growthmarketing #referralmarketing #artificialintelligence

2023 was an interesting year for me... I beat cancer. 💪 That was a win... Went back to the hospital and overcame sepsis due to a botched surgery... Overcame the infection and... in 2024 I'm back on my feet🦶, feeling more resilient but also more mindful of how fragile life really can be. I decided to be bold this year... and started a unique fractional marketing agency that welcomes artificial intelligence as a partner, not the enemy. I invited trusted colleagues to join me at HireCMO. They did. They too are being more resilient this year committing to be stronger, mentally prepared, and more flexible to grow relationships and business opportunities. What are five things that you're currently overcoming that will make you more resilient in 2024? #resilience #2024marketing https://lnkd.in/gD_AT7AU