HEARD by Elis

The relationship between Product and Research is one of the most important collaborations towards building a truly user-centric product. I've been blessed to work with some of the best UR teams in the world at companies like Spotify and Netflix, but even then there are so many friction points and obstacles to building a functional and productive relationship between these two disciplines. We know Product Leaders and Researchers want the same thing: to build the best product possible that their customers will love. To help drive better collaboration, we partnered with User Interviews to create the first ever Product x Research Collaboration Report. Using HEARD, we interviewed 150 Product leaders about their triumphs, challenges and future hopes for working with Research. I'm so excited for this report because it captures everything that good research is about. We're surfacing unfiltered, honest insights that *will* help Product and Research teams work better together. And when that happens, companies, teams and customers all win. Check out the report and let us know what you think! And stay tuned for Part II in early 2025. Special thanks to Nick Lioudis and Ben Wiedmaier for their partnership on this report!

🎉 Today we're launching Live Website Usability Tests! 🎉 Running usability tests usually requires weeks of recruiting and moderating sessions – only to end up with a handful of interviews that quickly become outdated once you ship your next feature. Live Website Usability Tests lets you conduct AI-moderated usability interviews while your customers actively use your website. No more Zoom no-shows – just continuous, real-time insights from your real users. How it works: 1️⃣ Website visitors get invited to participate in a short usability interview 2️⃣ Our AI moderator guides them through tasks and interviews them about their experience 3️⃣ You get instant, actionable insights + full video playback Live Website tests are perfect for: ✓ Improving your onboarding experience ✓ Getting rapid feedback after new feature launches ✓ Optimizing conversion flows ✓ Validating homepage messaging Get started by creating a Live Website Test in your HEARD account, or schedule a demo to learn more. #UserResearch #ProductDevelopment #UX #ProductManagement

📣 Product Leaders: last call to participate in our study exploring the relationship between Product and User Research. Complete this short interview for a chance to win one of three $150 Amazon gift cards: https://lnkd.in/gfdXa8jm We'll publish the full report in partnership with User Interviews later this month.

📣 Calling all product folks! If you could improve how you work with researchers, what would you change? We’re partnering with User Interviews to interview Product leaders on their experience collaborating with Research teams. If you work in Product, take the short interview here: https://lnkd.in/gAc-FehC We’ll share a full report in December with insights teams can use to hit the ground running in 2025. 🚀

Next up in our Off the Record series: The Four Product Leader Personas. We interviewed 200 senior Product executives to create personas based off of leadership style, strengths, and areas for development. Discover the personas here: https://lnkd.in/gJdEYXPj

We interviewed 200 CPOs, VPs, and Directors of Product to get a raw, intimate look at life as a Product Leader. Read the full report for "Off the Record: An Unfiltered Look at Product Leadership" here: https://lnkd.in/gzZPkkBp

Think user research is more theory than action? Think again. When user research is conducted correctly, it provides you actionable insights, allowing you to make agile decisions that meet your customer’s needs. Take Gigs, for example–a job site for hourly workers. They used HEARD to connect with their audience, and they heard one message loud and clear: job seekers want more transparency. Based on that insight, they knew to prioritize transparency in the design of their product, resulting in a product that customers want (and need). Watch to see how Gigs infused this customer insight into their design and get the full case study here https://lnkd.in/ezfnViw9. #HEARD #ux #userresearch #qualitativeresearch #AI #ArtificialIntelligence #ProductDevelopment #marketing

Last month HEARD partnered with the Product Leader Summit to interview 150 Product Executives for our research study: “Off the Record: An Unfiltered Look into Product Leadership.”

 The interviews collected insights on topics like internal collaboration, product strategy, and career growth.
 We're publishing results from the study in the coming weeks, but here's a sneak peek at one theme: how Product Leaders use Data vs. Empathy. Product Leaders have to embody many skills, but perhaps two of the most important ones are their ability to be analytical and collaborative. So when do they lean on one vs. the other?

 From our interviews, we found that when Product Leaders are being pushed to build something they don't believe in, they lean into empathy in order to understand where their colleagues are coming from. However, when they want to push an idea and face resistance, they lean into data and logic.

 Want to see more insights from Off the Record? Sign up here to be notified when we publish the full study: https://heard.elis.ai/pls #HEARD #productleadership #productmanagement #productdevelopment #ai #userresearch #qualitativeresearch

Last week we kicked off conference season with two amazing events. We partnered with the Product Leader Summit to interview 150 Product Executives using HEARD by Elis for a joint research study called Off the Record: An Unfiltered Look into Product Leadership. Interviews gathered raw, vulnerable insights on topics like internal team collaboration, career development and product strategy. I presented a preview of the results at the conference, along with four product leader personas that emerged from the research: The Scientist, The Innovator, The Collaborator and The Architect. So excited to publish the full report in a could of weeks! I also ran into of old friends like Todd Yellin who gave the keynote, and made new ones like Margaret (MJ) Jastrebski, Elana Jacobs (she/her) and Varun Sharma. Thanks to Vidya Dinamani and Ha Nguyen for putting on such a great conference, year after year. We also attended the Google for Startups Founder Summit in New York. It was amazing to meet other founders and the G4S team who have been true champions of everything we do. And, to have breakfast with Lisa Cohen Gevelber and share more about the work we're doing with HEARD and our ongoing partnership with Google. Thanks to Kaili Emmrich, Danny Navarro and the entire G4S team for bringing us together.

How is HEARD’s AI different? By being more than just one AI, that’s how. We’ve developed multiple AI’s to perform uniquely across three distinct tasks: Study Design, Moderation, and Analysis. HEARD will help you formulate the best questions to ask your customers based on your learning objectives and will personalize each customer interview based on your customers’ responses. The qualitative data is then clustered into insights that are automatically updated in real time, giving you the fastest, most comprehensive way to learn from your users. #HEARD #ux #userresearch #qualitativeresearch #AI #ArtificialIntelligence #ProductDevelopment #marketing