HealthMate

I’ve been on a mission to improve healthcare UX for decades. These are 10 myths and realities of healthcare UX: Myth 1: People will still use healthcare UX that isn’t optimal. Reality: Patients ignore experiences they don’t find valuable. Only 3% of patients use pharma-sponsored patient support programs, but 44% say they want to use them online. (1) Myth 2: New trends and technology (like AI) can solve many of the existing problems. Reality: Shiny new “gimmicks” tailored to stakeholders – and not for patients – only contribute to existing problems. Myth 3: Healthcare UX is no different from UX in general. Reality: Helping to care for one’s health requires more profound empathy and guidance than the general consumer experience. Myth 4: Healthcare UX should only address patient needs. Reality: Patients are the priority, but healthcare UX should cater to caregivers, clinicians, and staff. Myth 5: Patients are a homogeneous group. Reality: Healthcare UX needs to appeal to nuanced behaviors, needs, and preferences depending on the patient's demographic and medical condition. Myth 6: UX is all about usability (ease of use). Reality: While ease of use is important, healthcare UX more broadly addresses usefulness, completeness, and the overarching objective of improving healthcare outcomes. Myth 7: Healthcare UX is only relevant to online interfaces and tools. Reality: Digital experiences should equally consider physical spaces like doctor offices and hospitals where patients, clinicians, and caregivers interact with their environments. Myth 8: User experiences in healthcare are subjective and not measurable. Reality: The Digital Experience Scale for Patients (DES/P) is a framework that accurately measures the digital patient experience with direct input from patients. Myth 9: It’s challenging to create fully patient-centric experiences in healthcare. Reality: Testing with just five users is typically sufficient to discover and fix 85% of UX issues. (2) Myth 10: Investing in healthcare UX makes no difference and is hard to quantify. Reality: Gartner reports that more than two-thirds of companies now compete primarily based on customer experience. (3) As UX practitioners, it’s our responsibility to debunk these myths. Why? Demystifying healthcare UX is the first step toward improving it.

𝗥𝗲𝗽𝗼𝗿𝘁: 𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗛𝗲𝗮𝗹𝘁𝗵 – 𝗧𝗵𝗲 𝗘𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝗟𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲 𝗼𝗳 𝗔𝘂𝗴𝗺𝗲𝗻𝘁𝗲𝗱 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗶𝗻 𝗛𝗲𝗮𝗹𝘁𝗵 𝗖𝗮𝗿𝗲 I'm thrilled to share this report: "𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗛𝗲𝗮𝗹𝘁𝗵: 𝗧𝗵𝗲 𝗘𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝗟𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲 𝗼𝗳 𝗔𝘂𝗴𝗺𝗲𝗻𝘁𝗲𝗱 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗶𝗻 𝗛𝗲𝗮𝗹𝘁𝗵 𝗖𝗮𝗿𝗲." This report delves into the transformative potential of augmented intelligence (AI) in medicine and offers practical insights for physicians considering or currently using AI-based tools for clinical and administrative purposes. 🔍 𝗞𝗲𝘆 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗥𝗲𝗽𝗼𝗿𝘁: 1️⃣ 𝗛𝗶𝘀𝘁𝗼𝗿𝗶𝗰𝗮𝗹 𝗖𝗼𝗻𝘁𝗲𝘅𝘁: AI has been a part of medicine since the mid-20th century, with its role significantly expanding in fields like radiology, cardiology, and neurology. 2️⃣ 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁𝘀: Recent innovations in deep learning and foundation models are unlocking new use cases in healthcare, from cancer prognoses to predicting adverse clinical events. 3️⃣ 𝗣𝗵𝘆𝘀𝗶𝗰𝗶𝗮𝗻 𝗣𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲𝘀: While 65% of surveyed physicians see definite or some advantage in using AI, 70% express concerns about potential biases, privacy risks, and liability issues. 4️⃣ 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝘁𝘆-𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗨𝘀𝗲 𝗖𝗮𝘀𝗲𝘀: Each medical specialty leverages AI differently, from emergency medicine's vitals monitoring to family medicine's focus on personalized patient education and medication adherence. 5️⃣ 𝗔𝗱𝗺𝗶𝗻𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝘃𝗲 𝗦𝘂𝗽𝗽𝗼𝗿𝘁: 56% of surveyed physicians identify administrative burden reduction through automation as AI's biggest opportunity. The American Medical Association (AMA) champions the term "𝗮𝘂𝗴𝗺𝗲𝗻𝘁𝗲𝗱 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲" to emphasize AI's role in supporting—not replacing—human decision-making. 💡 𝗪𝗵𝗮𝘁'𝘀 𝗡𝗲𝘅𝘁? The AMA is committed to ensuring AI benefits all healthcare stakeholders equitably. Their goals include: ▪ Developing ethical AI principles ▪Advocating for appropriate state and federal policies ▪Collaborating with health and tech leaders ▪Promoting AI training in medical education ▪Providing actionable resources for physicians This report is a must-read for any physician interested in the potential of AI in healthcare. A/C: Annie Fox Jared Augenstein Stacy Lloyd Shannon Curtis Matthew Reid Ami Bhatt, MD, Michael D Abramoff Mark Sendak, Daphne Koller, John Halamka, M.D., M.S., Tom Lawry, Peter Lee, Abel Kho, Srinivas Sridhara, PhD MHS, Ed Lee, MD, MPH, Harlan Krumholz, Atul Butte, Ivy Lee, Allen M. McMillen, Steven Waldren, Lidia Moura, MD, PhD, MPH, FAAN, Peter Campbell, Scott Haber, MPA, Suresh Srinivasan, Ami Bhatt, MD, Jon Handler, MD, Nathaniel DeNicola, MD, MSHP, Bibb Allen Jr., MD, FACR, Matthew Hanna, Chris Carr #HealthcareInnovation #AugmentedIntelligence #AIinMedicine # #AMA 

New GPT-4o is released! What does this mean for Healthcare? Check the carousel. P.S. I've written about which digital health products are already using GPT in one of my articles in the comments 👇 Might be interesting Dr. Zhong Wei Khor Ghadeer A. Manuel Cossio Umer Khan M. Simon Philip Rost Sigrid Berge van Rooijen Dr Stefan Buttigieg MD MSPH MSc Dr. Andrée Bates Matthew Driver #gpt #ai #healthcare

👏 AI is changing healthcare 👏 🚀 But it needs to grow up!!!! Right now, there's too much hype. We need real solutions, not just FLASHY tech. Here’s what AI can do - Help doctors. - Make patient care better. But only if it's done right - 🔒 AI must be safe. - ✅ It must be reliable. - 👩⚕️ And it must truly help patients. Let's focus on maturing AI. Not just talking about it It deserves real, impactful AI Healthcare deserves more than hype #Healthcare #AI #Innovation #DigitalHealth #PatientCare

𝗘𝘂𝗿𝗼𝗽𝗲'𝘀 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗛𝗲𝗮𝗹𝘁𝗵 𝗙𝘂𝘁𝘂𝗿𝗲 Take a look at DIGITALEUROPE's latest publication, "𝗔 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗛𝗲𝗮𝗹𝘁𝗵 𝗗𝗲𝗰𝗮𝗱𝗲: 𝗙𝗿𝗼𝗺 𝗔𝗺𝗯𝗶𝘁𝗶𝗼𝗻 𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻." This comprehensive document outlines the vision, strategies, and collaborative efforts needed to transform Europe's health sector through digital innovation. 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: 1️⃣ 𝗙𝗼𝘂𝗿 𝗣𝗶𝗹𝗹𝗮𝗿𝘀 𝗳𝗼𝗿 𝗮 𝗧𝗿𝘂𝘀𝘁𝗲𝗱 𝗛𝗲𝗮𝗹𝘁𝗵 𝗗𝗮𝘁𝗮 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺: ▪ 𝗗𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗶𝗻𝗴 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀: Showcasing how health data positively impacts patients, healthcare professionals, and innovators. ▪ 𝗦𝗲𝗰𝘂𝗿𝗲 𝗜𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲: Ensuring data privacy and security while enabling broad data use. ▪ 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗲𝘀: Building on existing health data sharing initiatives for enhanced research and treatment. ▪ 𝗣𝗮𝘁𝗶𝗲𝗻𝘁-𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀: Promoting e-health services designed with patients at the core. 2️⃣ 𝗖𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗡𝗲𝗲𝗱 𝗳𝗼𝗿 𝗛𝗲𝗮𝗹𝘁𝗵 𝗗𝗮𝘁𝗮 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: 🔸 Europe's health sector faces growing challenges, including an increase in diseases like cancer, predicted to affect 5.2 million people annually by 2040. 🔸 Emphasizing the urgency to unlock health data for better patient outcomes, advanced treatments, and resilient healthcare systems. 3️⃣ 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗛𝗲𝗮𝗹𝘁𝗵 𝗗𝗮𝘁𝗮 𝗦𝗽𝗮𝗰𝗲 (𝗘𝗛𝗗𝗦): 🔺 The EHDS aims to facilitate secure and efficient health data sharing across Europe, fostering innovation and improving public health responses. 🔺 Targets for 2030 include 100% patient access to interoperable Electronic Health Records (EHRs). 4️⃣ 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗲𝘀 𝗮𝗻𝗱 𝗥𝗲𝗮𝗹-𝗪𝗼𝗿𝗹𝗱 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀: 💠 The document highlights 𝟭𝟱 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝗶𝗲𝘀 demonstrating successful digital health projects across Europe, from AI technologies predicting heart attacks to collaborative vaccine development. A/C: Cecilia Bonefeld-Dahl Claire Biot Lisa Banks, PhD, MBA. Jose Martinez-Usero (PhD) Titta Rosvall-Puplett Annika Eberstein Ray Pinto Saskia Steinacker Michael Strübin Alberto Di Felice Thomas Hellebrand Michael Byczkowski Andreas Cleve Olga Mironenko Stampfer Dr Rowland Illing Danny Van Roijen Nanna-Louise Linde Richard Rak

FedEx: Invisible arrow. Amazon: A to Z with a smile. Logos whisper secrets. I'm proud to share a brand identity we developed at INSIGHT OUT. It's virtual connection, remote monitoring. A seamless link between practices and patients. #remotemonitoring #orthodontics #branding