Healogix

🌟 Exciting News! 🌟 A huge congratulations to four outstanding team members on their well-deserved promotions: 🎉 Suzanne - promoted to Senior Director 🎉 Jenna - promoted to Director 🎉 Nick - promoted to Senior Associate, Field Operations 🎉 Kevin - promoted to Senior Associate Your hard work, dedication, and contributions inspire us all, and we’re so proud to celebrate this milestone with you! As we step into a new year, these promotions reflect the incredible talent and commitment that drive our success. Here’s to continuing to grow, achieve, and make 2025 an amazing year together! Please join us in congratulating Suzanne, Jenna, Nick, and Kevin on this exciting next step in their journeys! 👏 #promotions #growth

𝐓𝐡𝐞 𝐑𝐨𝐥𝐞 𝐨𝐟 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 𝐢𝐧 𝐆𝐃𝐏𝐑-𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 The General Data Protection Regulation (GDPR) has reshaped data protection in the European Union, particularly for researchers collecting, storing, and using personal data. Central to GDPR is the requirement for explicit consent from individuals whose data is processed. This article explores how consent ensures GDPR-compliant research. 𝐖𝐡𝐚𝐭 𝐃𝐨𝐞𝐬 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 𝐌𝐞𝐚𝐧 𝐔𝐧𝐝𝐞𝐫 𝐆𝐃𝐏𝐑? Under GDPR, consent must be freely given, specific, informed, and explicit. Participants need to fully understand what they are agreeing to, including the research’s purpose, data types, and usage. Consent should be clear, transparent, and never obtained through coercion or deception. 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 𝐢𝐧 𝐎𝐛𝐭𝐚𝐢𝐧𝐢𝐧𝐠 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 A key challenge for researchers is ensuring that consent is truly informed. Consent forms must be clear and concise, providing all essential details without overwhelming participants. Researchers must also be prepared to address any questions or concerns. Additionally, as research evolves, the scope of data usage may change, requiring re-consent, which can be time-consuming but is essential for compliance. 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 Researchers can overcome these challenges with several strategies:  1. 𝐂𝐥𝐞𝐚𝐫 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Use simple language, avoiding    technical jargon. Visual aids and summaries help make information    accessible.  2. 𝐋𝐚𝐲𝐞𝐫𝐞𝐝 𝐂𝐨𝐧𝐬𝐞𝐧𝐭: Present key points first,    offering deeper details for those who want them, preventing overload.  3. 𝐎𝐧𝐠𝐨𝐢𝐧𝐠 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Keep participants informed    throughout the research, answering questions and ensuring transparency.  4. 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐓𝐨𝐨𝐥𝐬: Leverage digital platforms to    streamline consent management, making it easier to track and update    consent as needed. 𝐄𝐭𝐡𝐢𝐜𝐚𝐥 𝐂𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 Beyond legal compliance, obtaining consent is an ethical imperative. It respects the autonomy and rights of participants, ensuring they have control over their personal data. Ethical research practices build trust between researchers and participants, which is crucial for the integrity and success of research projects. 𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧 Consent is at the heart of GDPR-compliant research, balancing legal and ethical duties. By focusing on clear communication, ongoing engagement, and digital tools, researchers can navigate consent challenges effectively. These practices not only ensure compliance but also foster respect and transparency in research. 𝐒𝐭𝐚𝐲 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝: - Add, DM, or follow Nadya Serrano (Head of Field Operations and Data Protection Officer) with questions. - Follow Healogix and visit our web page (https://healogix.com/) to learn more.

🎄✨ Wishing You a Wonderful Holiday Season! ✨🎄 We hope your holidays are filled with joy, peace, and time with loved ones. Happy Holidays from all of us at Healogix! #HappyHolidays #Gratitude #HolidaySeason

𝗘𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗦𝘁𝘂𝗱𝗶𝗲𝘀 𝗕𝗲𝘆𝗼𝗻𝗱 “𝗗𝗮𝘁𝗮 𝗗𝘂𝗺𝗽𝘀” In today's data-driven world, tracking studies are essential for companies, providing valuable insights into consumer behavior, brand performance, and market trends. However, traditional methods often result in overwhelming amounts of data that key stakeholders struggle to utilize effectively. At Healogix, we transform complex data into stories that drive strategic actions. By collecting and analyzing information, we identify key trends and patterns, revealing significant changes and themes. We then craft these insights into clear, impactful narratives, highlighting crucial findings and their implications. This approach makes the data relatable and helps stakeholders make better decisions. Here's how we do it: 1. 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗢𝘃𝗲𝗿 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻  Many tracking studies gather as much data as possible, leading to bloated reports. We concentrate on key performance indicators (KPIs) that align with the brand’s strategic goals. This way, stakeholders get concise, actionable insights instead of being buried in irrelevant metrics. 𝟮. 𝗜𝗻𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗧𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲𝘀 Modern tracking studies should integrate behavioral science techniques to go beyond traditional survey data. This approach captures non-conscious tendencies, motivations, and goals, providing more precise, actionable insights. 𝟯. 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗤𝘂𝗮𝗹𝗶𝘁𝗮𝘁𝗶𝘃𝗲 𝗙𝗼𝗹𝗹𝗼𝘄-𝘂𝗽𝘀 Traditional tracking studies often summarize "what" happened but don't explain "why." Conducting post-tracking mini-qualitative interviews, we uncover deeper insights that can be incorporated into the findings. 𝟰. 𝗘𝗻𝗵𝗮𝗻𝗰𝗲 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 One reason tracking studies turn into data dumps is a lack of stakeholder involvement in the research design. Engaging stakeholders through work sessions and innovations tailors outputs to their specific needs, ensuring the insights resonate. 𝟱. 𝗔𝗱𝗼𝗽𝘁 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 Automating data collection, cleaning, and processing allows us to focus more on interpreting insights rather than managing raw data. 𝟲. 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 A senior team, with deep experience in the pharmaceutical industry and extensive therapeutic knowledge, designs customized approaches to fit your needs, providing strategic and tactical information specific to your brand. 𝗖𝗼𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻 Tracking studies can be transformative tools that guide strategy and decision-making. Companies that evolve their tracking studies will save time and resources and foster a culture where insight informs every strategic decision, driving growth and innovation in an increasingly competitive market. 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘀𝘁𝗮𝘆 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵? - Add, DM, or follow Gene Dyer (Head of Tracking Unit) with questions. - Follow Healogix & visit our webpage (https://healogix.com/) to learn more.

𝗘𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗦𝘁𝘂𝗱𝗶𝗲𝘀 𝗕𝗲𝘆𝗼𝗻𝗱 “𝗗𝗮𝘁𝗮 𝗗𝘂𝗺𝗽𝘀” In today's data-driven world, tracking studies are essential for companies, providing valuable insights into consumer behavior, brand performance, and market trends. However, traditional methods often result in overwhelming amounts of data that key stakeholders struggle to utilize effectively. At Healogix, we transform complex data into stories that drive strategic actions. By collecting and analyzing information, we identify key trends and patterns, revealing significant changes and themes. We then craft these insights into clear, impactful narratives, highlighting crucial findings and their implications. This approach makes the data relatable and helps stakeholders make better decisions. Here's how we do it: 1. 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗢𝘃𝗲𝗿 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻  Many tracking studies gather as much data as possible, leading to bloated reports. We concentrate on key performance indicators (KPIs) that align with the brand’s strategic goals. This way, stakeholders get concise, actionable insights instead of being buried in irrelevant metrics. 𝟮. 𝗜𝗻𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗧𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲𝘀 Modern tracking studies should integrate behavioral science techniques to go beyond traditional survey data. This approach captures non-conscious tendencies, motivations, and goals, providing more precise, actionable insights. 𝟯. 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗤𝘂𝗮𝗹𝗶𝘁𝗮𝘁𝗶𝘃𝗲 𝗙𝗼𝗹𝗹𝗼𝘄-𝘂𝗽𝘀 Traditional tracking studies often summarize "what" happened but don't explain "why." Conducting post-tracking mini-qualitative interviews, we uncover deeper insights that can be incorporated into the findings. 𝟰. 𝗘𝗻𝗵𝗮𝗻𝗰𝗲 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 One reason tracking studies turn into data dumps is a lack of stakeholder involvement in the research design. Engaging stakeholders through work sessions and innovations tailors outputs to their specific needs, ensuring the insights resonate. 𝟱. 𝗔𝗱𝗼𝗽𝘁 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 Automating data collection, cleaning, and processing allows us to focus more on interpreting insights rather than managing raw data. 𝟲. 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 A senior team, with deep experience in the pharmaceutical industry and extensive therapeutic knowledge, designs customized approaches to fit your needs, providing strategic and tactical information specific to your brand. 𝗖𝗼𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻 Tracking studies can be transformative tools that guide strategy and decision-making. Companies that evolve their tracking studies will save time and resources and foster a culture where insight informs every strategic decision, driving growth and innovation in an increasingly competitive market. 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘀𝘁𝗮𝘆 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵? - Add, DM, or follow Gene Dyer (Head of Tracking Unit) with questions. - Follow Healogix & visit our webpage (https://healogix.com/) to learn more.

We are excited to announce that Amanda Mayfield, MS has joined Healogix as our newest Vice President! 👏 Amanda brings a wealth of experience and a fresh perspective that will be invaluable as we continue to grow and innovate. We can’t wait to see the impact she will have on our team and our initiatives. Welcome aboard, Amanda! #Healogix #PharmaMarketResearch #Growth

🚀Healogix is excited to announce the launch of UXOptimizer! 👩💻Now, more than ever, HCPs and patients alike are using online sources for healthcare. Whether it is a brand website, HCP or patient online portal, or mobile app, optimizing the user experience of your offerings is crucial. User-unfriendly resources are frustrating, inefficient, and may make your customers want to go somewhere else for information or services. 🔗With UXOptimizer, we take a two-pronged approach to usability testing, combining behavioral observation with lines of inquiry by an experienced moderator. We let respondents explore the resource on their own while they share their screen, noting where they expect to find the information they are most often looking for, and what catches their eye the most. As respondents explore or engage in interview tasks, they are encouraged to think out loud, providing real-time insight on what is working well and what could use improvement. 📲💻We understand the importance of both mobile and desktop applications for your customers, so we leverage technology that easily allows respondents to either share their mobile device or desktop screen for remote interviews. This allows us to tailor strategic recommendations to the device type to optimize the experience for all users, no matter what device they choose to use to engage with your offerings. 🏆At the end of the engagement, we provide strategic recommendations to transform your customers’ online experience from a good one, to a great one. 🧠 Want to learn more? Add, DM or follow Catie Barbieri (Vice President) with questions Follow Healogix and visit our webpage (https://healogix.com/) to learn more. #MarketResearch #UXtesting #UsabilityTesting #PharmaInsights #HealthcareInsights #BehavioralScience

On October 13, several Healogix team members and one of our Merck clients, Barbara Latham, participated in the Race for Hope Philadelphia, benefiting the National Brain Tumor Society. We walked in memory of several people related to Healogix who we lost to glioblastoma including our beloved board member, Tom Moore, and our great friend and colleague Ken Rawlings, a dedicated Healogix team member of 12 years, who passed away in March 2023. We also walked in support of Suzanne Zedar's father, James J. McLaughlin Jr., who also passed away from glioblastoma in 2015. We miss them all! Our participation serves as a tribute to their memories and supports ongoing efforts to find a cure. We are proud to walk for hope and contribute to the fight against brain tumors. #RaceForHope #GlioblastomaAwareness

🏥 New Healogix Healthcare Happenings Consumer Pulse Study: U.S. Consumers’ Perceptions of the Healthcare System Heading into the 2024 Presidential Election  𝗢𝘂𝗿 𝗹𝗮𝘁𝗲𝘀𝘁 𝗽𝘂𝗹𝘀𝗲 𝗿𝗲𝘃𝗲𝗮𝗹𝘀 𝘀𝗲𝘃𝗲𝗿𝗮𝗹 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗸𝗲𝘆 𝗳𝗶𝗻𝗱𝗶𝗻𝗴𝘀: 🔍 85% want more transparency in #drug pricing 💊 Cost and long wait times are main #barriers to healthcare 💰 45% cite healthcare #costs as top election priority 👩⚕️ 37% cite #women's #reproductive health as a top election priority 📈 57% expect healthcare #costs to worsen in the coming years 📱 59% expect #telemedicine services to improve 🤖 43% predict major impact from #robotics in #surgery 🗳️ Our innovative #BSci #Process #Tracing methodology shows voters have greater certainty in #Kamala #Harris's ability to address key healthcare issues (e.g., medical innovation) compared to Donald Trump  𝗪𝗵𝗮𝘁 𝗧𝗵𝗶𝘀 𝗠𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝗣𝗵𝗮𝗿𝗺𝗮/𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲: 1. Urgent need to address cost concerns 💼 2. Focus on women's health 🚀 3. Embrace tech advancements in medical procedures – and don’t be afraid to let consumers know what is in the pipeline! 🦾 4. Build trust with consumers through transparent pricing 🤝 🎓 𝗪𝗮𝗻𝘁 𝗮 𝗰𝗼𝗽𝘆 𝗼𝗳 𝗼𝘂𝗿 𝗳𝘂𝗹𝗹 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗛𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴𝘀 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗣𝘂𝗹𝘀𝗲 𝗿𝗲𝗽𝗼𝗿𝘁 𝗼𝗻 𝘁𝗵𝗶𝘀 𝘁𝗼𝗽𝗶𝗰? 𝗢𝗿 𝘀𝗶𝗺𝗽𝗹𝘆 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝘁𝗮𝘆 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵? -Comment below with your e-mail address for a copy of the report - Add, DM, or follow me James Dunlea, Ph.D. (Head of Behavioral Science) with questions or simply to stay in touch; happy to provide a copy of the full report via DM/e-mail - Follow Healogix and visit our web page (https://healogix.com/) to learn more #HealthcareInsights #Innovation #BehavioralScience #Election2024 #PharmaTrends #MarketResearch #HealthcareHappenings

Fun Fact Friday – Did you know that the first Ronald McDonald House in the world was opened right here in Philadelphia[1] on October 15, 1974? Dr. Audrey Evans of Children's Hospital of Philadelphia had a vision, and Philadelphia Eagles owner Leonard Tose, Elkman Advertising and the McDonalds Corporation were inspired to action when Eagles player Fred Hill’s daughter was battling Leukemia. The first house was opened with 7 rooms on Spruce Street. Since 1974, The Ronald McDonald House Charities has grown to 1000+ programs worldwide! Healogix team members got together to support the families in the Philadelphia Region by making kits for a good cause – the kits make guest families' life a little easier during their stay. Please consider supporting the RMHC of the Philadelphia Region by learning about their history and efforts here: https://lnkd.in/egwS7Tw5