Hard Rock Hotel & Casino Atlantic City

Hard Rock Atlantic City reflects on a remarkable year of giving back, celebrating community impact and spreading kindness throughout 2024. From working with Heart of Surfing to provide meaningful experiences for individuals with autism and other developmental disabilities, to supporting the American Foundation for Suicide Prevention (AFSP) in raising awareness and fostering hope, Hard Rock has remained dedicated to uplifting those in need. Through partnerships with local organizations and initiatives, the team worked tirelessly to support the community, from providing meals and essential resources to championing programs that bring joy and opportunity to families across the region. Each effort reflected Hard Rock’s commitment to living its mottos, “Love All, Serve All” and “Take Time to Be Kind,” creating a foundation of hope for a happy and healthy New Year.

Merry Christmas from our Hard Rock family, to yours ✨🎄

Hard Rock celebrated the season with its “12 days of Giving” campaign gifting more than $50,000 to local organizations. Beginning on Giving Tuesday, with a $10,000 donation to the Community FoodBank of New Jersey and wrapping up with a donation to Jewish Family Services on the 12th Day of Giving. Charitable partners included Covenant House, Kelly’s Kidz, Live to Serve, Holidays for Heroes’ Shop with a Cop, ARC of Atlantic County, Court Appointed Special Advocates (CASA), Atlantic County Toys for Kids, Garden State Equality, Atlantic City Rescue Mission, and Boys & Girls Club of Atlantic City. “We are humbled to continue to live our mottos of ‘Love All, Serve All’ and ‘Take Time to Be Kind’ through our ‘12 Days of Giving’ initiative,” said George Goldhoff, President of Hard Rock Atlantic City. “I am so proud of our team members and customers who have generously donated their time, gifts and financial contributions this holiday season, allowing us to give back and make a positive impact in our community.”

On the 12th Day of Giving; Hard Rock donated $5,000. to Jewish Family Services. Photographed next to Hard Rock’s beautiful Menorah, JFS continues to shine the light in our community by providing social services and programs regardless of race, religion, or ethnicity. JFS will use these funds to assist with food, housing, and job-related insecurities for families, children, adults and seniors in Atlantic County. We celebrate their commitment as they embody the spirit of Hard Rock. All Is One.

On the 11th Day of Giving; Hard Rock donated $5,000. to the Boys & Girls Club of Atlantic City to help brighten the holidays for our youths! Let’s come together this season and celebrate the work of the Boys & Girls Club who create a wonderful environment for learning and growing for children in Atlantic City. Love All – Serve All.

On the 10th Day of Giving, Hard Rock Atlantic City gives back to its community with a $10,000 Donation to Atlantic City Rescue Mission. The Mission help thousands of homeless and working individuals each year and are the largest provider of comprehensive services for those impacted by homelessness. Take Time To Be Kind.

On the 9th Day of Giving, Hard Rock President George Goldhoff, along with Anthony Wilkinson presented a $5,000 donation to Christian Fuscarino for Garden State Equality (GSE). GSE, the largest LGBTQIA+ advocacy organization in NJ helps to provide safe environments for youths along with improving health services for the community. All Is One.

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On the 8th Day of Giving, Hard Rock proudly partnered with Live to Serve. This local non-profit group cares for the needs of single mothers, youths, veterans, and seniors. Their mission is to serve these individuals, and this season bring some joy to those in need. Love All – Serve all.

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