GVA Wealth Management reposted this
Recently, the GVA Marketing Team hosted a GVA ALPINE advisor conference call featuring Lisa Graham, Co-Founder and CEO of Graham Media Partners, to highlight the importance of investing in a marketing strategy to drive growth within advisory practices. This critical role of marketing is underscored by the latest findings from the Broadridge Financial Services annual financial advisor marketing survey. Key takeaways from this year's survey include: 🤝 Advisors are struggling with marketing due to a lack of time and expertise, but many are succeeding with personalized content and next-gen technology. 📑 Only 20% of advisors have a defined marketing strategy, the lowest in 5 years, yet those with one are 80% more confident in meeting their goals. 🔼 70% of advisors with a defined marketing strategy saw an increase in inbound requests, compared to just 44% without a strategy. 📢 Advisors who communicate frequently and personalize content are more confident in reaching their goals, with 40% using generative AI to create tailored content. Read the full article here - https://lnkd.in/ewsmAC8n