Growth Marketing Werks

ICYDK: "In 2024, women commanded over two-thirds of global consumer spending, and over the next five years, are predicted to control a staggering 75% of all purchasing decisions; yet, only 9% of women feel that brands effectively connect with them, according to NielsenIQ." 🤦♀️ It's not just about reaching women - all media planners and buyers can do that. It's about reaching women authentically. Successful brands and agencies recognize that women are not a homogenous group. 👭 For example, Nivea recognized that while a large portion of the population uses skincare, not all consumers actively seek out beauty content. By identifying the overlap between skincare usage and interests in sports, travel, and food, Nivea engaged relevant influencers to showcase their product to a broader, yet still pertinent, audience. 🧖 GMW firmly maintains that committing to sound, data-driven media strategies will not only maximize performance but can uncover missed opportunities as Nivea did. Are you looking for an agency to take your media plans beyond what's been done before? 2025 is the perfect time to invest in us so we can invest in you. Schedule a call with us today: https://loom.ly/9uQ0mbA

CMOs: How do you think AI in marketing will transform in 2025? 🧑💻 GMW is looking forward to the maturity of AI tech after a year of overhype. AI is here to stay, but its practical uses, while less flashy, are arguably more time and cost-saving. 🗣️ Are your organizations expecting more, less, or the same investment in AI in 2025? #MarketingAI #ArtificialIntelligence #MarketingTrends #FutureofMarketing #MarketingStrategy #MarketingLeadership https://loom.ly/zbtZOls

As we close the chapter on 2024, we're grateful for all the connections, opportunities, and growth this year has brought. Here's to making 2025 even brighter! 🌟 Happy New Year from all of us at Growth Marketing Werks.

🌟 Hot off the press! 🌟 We just received glowing feedback from a recent customer survey: ⭐️ Likelihood to recommend us: 10/10! ⭐️ "The campaign exceeded expectations!" Have you heard about our Referral Promotion? Now through January 31, you can earn up to $525 for every successful referral. Don’t miss out—share the love today! 💼✨ 👉 Learn more and refer here: https://lnkd.in/g_aFHRsE #CustomerLove #ReferralProgram #StrategyFirstAdvertising

Google is facing scrutiny for its decision to reintroduce a form of user tracking known as "digital fingerprinting." ⏪ This move, which allows advertisers to track users across devices without their explicit consent, contradicts Google's previous stance on user privacy. The UK's Information Commissioner's Office has labeled this a "regressive step," raising concerns about user control and potential risks to consumer data. ℹ️ This shift highlights the evolving landscape of online advertising and the ongoing debate around user privacy and data collection. As a media agency, we believe in responsible data practices and will continue advocating for solutions prioritizing user choice and transparency. #Google #DataPrivacy #DigitalFingerprinting #DataProtection #DigitalMedia #B2BMarketing https://loom.ly/CHTdkOk

AppLovin is skyrocketing in AI-driven advertising, with 39% YoY revenue growth in Q3 2024 and a 519% stock surge this year! Powered by its Axon engine, which optimizes ads in real-time for better engagement, it's redefining ad delivery and dominating mobile gaming ads. 🚀📈 #AIAdvertising #TechInnovation https://loom.ly/54FNe6I

Merry Christmas! 🎅🎄 For those who celebrate, may your day be filled with family, friends, and all the holiday cheer. Let the festivities begin! 🎁✨ To everyone, we wish you joy and peace this season!

💡 Looking to make every advertising dollar count? Our clients trust Growth Marketing Werks for media plans that deliver strategic value and sophisticated tracking that proves ROI. If you're ready to drive results and see the impact on your bottom line, let’s chat! 💬 Visit growthmarketingwerks.com to learn more. #AdvertisingStrategy #DataDrivenResults #ROI #GrowthMarketingWerks

Small screens, big impact! 📱 Video marketing is a game-changer: it's versatile, engaging, and reaches customers at every stage of the consumer journey - from awareness to conversion. Knowing how to maximize the relevance of your video assets to meet the needs of your business requires a thoughtful approach. Including the right video environments for each stage of the journey—whether that’s social video, AVOD, or out-stream—is key to driving results and maximizing ROI. Are you harnessing the true potential of your brands video creative? Book a free 1-hour consultation with a GMW strategist today: https://lnkd.in/gbvNbtk9 https://loom.ly/nXq0bSI

Are you a health or wellness brand? If you haven’t yet felt the impact of Meta’s ad restrictions—like the inability to use lower-funnel tracking data for conversions—it’s only a matter of time. We’re already seeing these changes with our clients and have developed new targeting strategies while setting fresh expectations to adapt to the evolving landscape. Our experience planning this year’s campaigns story is consumer privacy is a priority, and brands must find ways to educate their audiences while respecting their privacy. The first step? Leveraging research to expand beyond Meta and Google. Do you have the right research to navigate these changes? Book a free 1-hour consultation with a GMW strategist today: https://lnkd.in/gQ-rcRpS https://lnkd.in/d4hgTiai?