Greenfly is powering the future of fandom by automating the continuous flow of short-form digital media for sports and entertainment organizations. As a mission control for digital media operations, Greenfly's AI-powered platform provides real-time access to short-form digital media for staff, partners, athletes and talent. Greenfly automates digital media operations including content capture, collection, automated organization and distribution of digital media for both fan engagement and monetization. Greenfly has been powering sports and media brands since 2014 and has been awarded a Clio for its best-in-class AI Vision technology. Headquartered in Santa Monica, California, Greenfly has sales offices across the U.S., London and Paris. We believe that short-form digital media is the future of fandom, and we are leading the way.
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College Athletics leaders addressed the biggest issues and opportunities. Here’s what they had to say at Sports Business Journal’s annual Intercollegiate Athletics Forum: 👑 Content is king, but content packaging & distribution is key. Fans and brands are hungry for more content, but it must be strategic. Learfield CEO Cole Gahagan emphasized the need for omnichannel brand partnerships: “It’s an ‘and,’ not an ‘or,’ model.” 💡 NIL compounds sponsorship revenue potential. Learfield deals with NIL sees 183% more revenue growth than those without it. As EVP Solly Fulp put it: “The new day is student-athlete and influencer marketing, content, and storytelling.” 👏 Fan experiences are untapped gold. From tailgates to student sections, ‘sport-adjacent’ moments create massive engagement opportunities. REVELxp CEO Wes Day called it “the ecosystem and community around the game.” 📣 Beyond football and basketball. NCAA President Charlie Baker noted the rise of non-revenue sports like volleyball, gymnastics, and softball. These sports offer unique fan experiences and growing monetization opportunities. Discover how college sports leaders are connecting with athletes and fans like never before. Read the blog: https://lnkd.in/g5PFkD2W
CREATIVE SOCIAL MEDIA PARTNERSHIP ACTIVATION As part of their 'Slam Night,' the Brooklyn Nets outfitted several players in t-shirts showing some classic Slam Magazine covers, an excellent example of utilizing arrivals as a valuable asset. This is the kind of content players love to post themselves, too! When considering a comprehensive partnership like a themed game night, leverage those live mobile content capture franchises, with player arrivals in this example (and a consistent performer). The earned media potential from player sharing can augment the value tremendously, too!
Greenfly reposted this
Greenfly's Engage tool makes it easy to put the power of content creation in the hands of your B1Ggest champions... your fans! #UGC #CollegeFootball #SportsBiz
It was a celebration last week for the University of Oregon! Relive the 2024 Discover Big Ten Football Championship Game through the eyes of the fans.
We’re thrilled to announce our partnership with NAIA, the National Association of Intercollegiate Athletics, to elevate how student-athletes, coaches, and schools share its incredible stories. 🙌 The NAIA will use Greenfly to seamlessly create, collect, share and organize content with ambassadors across member institutions including presidents, athletic directors, coaches and administrators, powering the launch of the NAIA’s Brand Advocacy Program. And they will support student-athletes with user generated content from fans and ambassadors during championship events. This partnership emphasizes the power of storytelling in sports and aligns with NAIA’s mission to empower student-athletes. We’re proud to help showcase their talent, teamwork, and dedication across the digital landscape. Read more about this partnership here: https://lnkd.in/g7-V6z2d
Greenfly reposted this
Great call out in today's Sports Business Journal Morning Buzz about our multiyear partnership with the National Association of Intercollegiate Athletics. It's thrilling to see the way college athletics has responded to and adopted our platform over the past 18 months, from thousands of student athletes to incredible organizations across the ecosystem like the NAIA. We're proud to bring the sophisticated technology that has benefited tens of thousands of professional athletes to what is, in many ways, the heart of passionate sports participation and fandom in this country.
We’re thrilled to share that Greenfly has partnered with Women's Professional Leagues Limited. As women’s sport continues to break barriers, we are honored to collaborate with one of the leading organizations in this space. The Women’s Super League and Women’s Championship will leverage Greenfly’s content tools to enable scalable, real-time content creation and distribution, helping to amplify athlete profiles, collaborate with clubs more effectively and increase value for commercial partners and broadcasters. We’re excited to work closely with Ruth Hooper (she/her), Edie Kelly, Catherine Rowley, and the entire WPLL team to support their growth in the years to come. Ruth Hooper (she/her) - CMO WPLL said “We know the appetite for content within the women's football community, both on and off the pitch, is huge and you need a partner like Greenfly to help amplify the voices and stories of the game. Their world-leading tools provide fast and easy access to women's football content and WPLL looks forward to collaborating with them this season and beyond." Nick Shaw - MD of EMEA Greenfly “We are immensely proud to be working in partnership with the WPLL at such a historic moment for women's football in England. The momentum is truly behind the sport, and we are really excited to be playing a part in helping accelerate the growth and popularity of the game by leveraging their whole ecosystem through our market leading technology.”
Meet us at Sports Business Journal Intercollegiate Athletics Forum! Be sure to say hi to the Greenfly in Las Vegas, NV, December 10-11, at this SBJ event. We are looking forward to connecting with colleges, universities and partners from across the nation. Message us to schedule time to meet with us! See you in Vegas!
GOOD EXAMPLE of taking gameday mobile video and turning it into an asset from the Toronto Raptors. Quality content like this, offering fans a unique perspective, gets an eye-catching (but unobtrusive) branding 'Raptors Cam' sponsored by Google Pixel, a relevant sponsor for such mobile content. Great sample to add to your arsenal and the kind of stuff we help our customers identify and activate to drive their engagement x revenue goals!
Big Ten is amplifying fan content with Greenfly for their Football Championship this weekend! Sports leagues and teams are maximizing their big moments with UGC. At this weekend’s championship game, the Big Ten Conference, along with its broadcast and operations partners for the event, will use Greenfly’s UGC collection tool +Engage. With it, they'll gather fan videos and photos to feature on the Big Ten’s social media channels throughout the weekend. By making it easy for supporters to share their photos and videos, the Big Ten is creating deeper connections and authentic stories that celebrate the passion of their community. And with a real-time flow of organized rights-cleared content, B1G will be able to share fan content all weekend long. "A lot of approaches to UGC [marketing] are looking for people posting things and reaching out to them. This is a way where you can really say, ‘Hey, send us your coolest stuff,’ and it’s frictionless. And you get a lot of great content that may not even ever be posted to social media.” -Greenfly CEO, Daniel Kirschner Read how this partnership is revolutionizing fan-driven content from Sports Business Journal: https://lnkd.in/gNsRMU2p