Impersonation scams are rapidly emerging as one of the most significant online threats, even surpassing deepfake attacks in impact. Scammers target public figures, trusted brands, and everyday users by exploiting fan trust and blurring the lines between authenticity and deception. They thrive on social media platforms, leveraging their unmatched reach and speed to spread these scams quickly. These attacks are damaging reputations, eroding trust, and posing serious security risks. As their tactics continue to evolve, staying ahead of these threats has never been more critical. In our latest article, we dive into the trends behind impersonation scams, including: 🎭 Public figures and industries most targeted 📈 How digital impersonation surpasses deepfakes as a cyber threat 🌐 Platform-specific insights into where and how these scams thrive 🔗 Read the full article here: https://lnkd.in/gxUk-EAP #LotiAI #Deepfakes #Tech
Loti
Technology, Information and Internet
Seattle, WA 2,220 followers
In an AI-driven world, Loti ensures your identity remains in your control.
About us
Loti AI protects major celebrities, public figures, and corporate IP from online threats, specializing in deepfake and impersonation detection. Founded in 2022, we offer likeness protection, content location and removal, and contract enforcement across the entire public internet including social media platforms, and adult sites. Loti leads the way to a future where people effortlessly control their digital selves. Our platform enhances human uniqueness, empowering individuals to choose what they share or keep private. We're building a world where personal autonomy and technological advancement are in harmony, fostering creativity and benefiting society. We believe all individuals have the right to protect their digital identities and will soon be introducing creator and consumer protection products. For more information, please visit GoLoti.com.
- Website
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https://goloti.com
External link for Loti
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- Seattle, WA
- Type
- Privately Held
Locations
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Primary
Seattle, WA, US
Employees at Loti
Updates
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We're honored to be featured in Audrey Schomer’s insightful report, "Generative AI, Celebrity Deepfakes & Digital Replicas", by Variety VIP+ . This piece explores the evolving intersection of AI, name/image/likeness/voice (NILV) rights, and digital protections for the entertainment industry. Thank you for recognizing Loti as one of the pioneering companies working on synthetic media detection and protection systems, efforts that are crucial in protecting creativity and digital integrity. Read the full report here: https://lnkd.in/gFsft5s5 #GenerativeAI #Deepfakes #DigitalTrust #Innovation #LotiAI
Generative AI, Celebrity Deepfakes & Digital Replicas: A Special Report
https://variety.com
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Loti reposted this
I'm always grateful to be invited back to LD Micro to speak about Dolphin and the strong future we see for our company, especially with all the powerful developments 2024 has brought, most recently with this week's announcement of our partnership with Loti AI. When you are fortunate enough to represent the world’s top talent and brands, the bar is high. The rapid rise of AI has created both incredible opportunities and serious challenges, especially when it comes to protecting the voice and likenesses of high-profile individuals and the intellectual property of our clients. By partnering with Loti AI, we hope to set a new standard in safeguarding our clients against the evolving threats posed by deepfakes and unauthorized content. Our partnership with Loti AI allows us to offer a cutting-edge service for our clients and to drive growth for Dolphin by being on the front lines of the ethical use of this emerging technology for our industries. #Dolphin #AI #Loti #NASDAQ #LDMicro #Microcap #Entertainment
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🚀 We’re thrilled to announce our partnership with Dolphin in the fight against unauthorized AI-generated content! 🚀 With our powerful deepfake detection and auto-takedown tools, Dolphin’s clients—across 42West, THE DOOR, Shore Fire Media, Special Projects, and Elle Communications—can now protect against fake accounts, false endorsements, deepfakes, and unlicensed content distribution. Together, we’re building a future where digital identities are secure and creativity thrives. 🌐 https://lnkd.in/evCzBMhA
Dolphin Partners With Deepfake Protection Firm Loti AI (EXCLUSIVE)
https://variety.com
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🚨 New insights on unauthorized content targeting Harris and Trump 🚨 In our latest article, we explore the unauthorized content surrounding the presidential candidates Kamala Harris and Donald Trump. Spoiler: Impersonator accounts and adult content far outnumber deepfakes in the 2024 election landscape. See how the candidates compare: Impersonator Accounts: A Bigger Threat Than Deepfakes in 2024 Election - Harris vs. Trump https://buff.ly/3UvdlT1
Impersonator Accounts: A Bigger Threat Than Deepfakes in 2024 Election - Harris vs. Trump - Loti - Loti - Protecting entertainers from Deepfakes and likeness misuse.
goloti.com
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We’re thrilled to announce that our CEO, Luke Arrigoni, was featured in Forbes! 🎉 The article, "In The Age Of AI, This Startup Is Building A Digital Defense Shield", dives into Loti AI’s cutting-edge technology and our mission to protect digital identities from unauthorized AI-generated content and deepfakes. Our platform is designed to protect public figures, artists, and creators from digital impersonation and safeguard their online identities. This is just the beginning as we continue to innovate and grow! 🚀 Read the full article to learn more. 👇 https://buff.ly/3A6HS2F #LotiAI #AI #Deepfakes #TechNews #Innovation #DigitalSecurity
In The Age Of AI, This Startup Is Building A Digital Defense Shield
social-www.forbes.com
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🚀 Exciting News from Loti AI! 🚀 We are thrilled to announce that Loti AI has closed nearly $7 million in seed funding, with an additional investment from Khosla Ventures! 🎉 This round was led by FUSE and Bling Capital, with support from K5 Tokyo Black, Ensemble, and AlphaEdison. At Loti AI, we are dedicated to protecting public figures from unauthorized and misleading digital content, including deepfakes, impersonations, and voice simulations. Our technology scans the public internet daily across major platforms, ensuring fast and effective protection for the world’s biggest celebrities, athletes, and creators. A big thank you to our incredible investors and partners for their trust in our mission. Together, we are safeguarding digital identities and protecting the integrity of brands worldwide. 🌍🔒 #LotiAI #DigitalProtection #SeedFunding #AI #DeepfakeProtection
Loti AI Closes Nearly $7 Million Seed Round with Additional Investment From Khosla Ventures
businesswire.com
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We're very excited to be partnering with HYPERREAL®!
LOTI and HYPERREAL® Partner to Deliver Next-Generation Digital Identity Solutions for Top Celebrities Hollywood, CA – July 19, 2024 – LOTI (https://goloti.com/), a leading provider of self-sovereign identity solutions, and Hyperreal® Digital Inc. (https://www.hyperreal.io/), the company behind the Hypervault™ Platform, today announced a strategic partnership to offer a comprehensive digital identity solution specifically designed for top entertainment, sports, and music celebrities. This collaboration leverages the strengths of both companies: LOTI provides celebrities with a secure, self-sovereign identity solution that empowers them to control their personal data and online presence. Loti’s software scans the web for infringing material and promptly notifies clients, enabling them to take appropriate action. LOTI’s technology can effectively combat the proliferation of deepfakes. Hyperreal®'s Hypervault™ Platform offers a secure and private way for celebrities to store, manage, authenticate, and monetize their digital assets, including blockchain encrypted digital versions of their likeness, voice, motion and leveraging GenAI with full ownership of ML learning data. This enables limitless use and licensing across media, immersive experiences, and all virtual and AI ecosystems. By integrating their technologies, LOTI and Hyperreal® will provide celebrities and their management with an unprecedented level of control and security over their digital identities. This includes: Enhanced Privacy: Celebrities can control who has access to their personal information and digital assets. Reduced Risk of Fraud: The tamper-proof nature of blockchain technology makes it difficult for unauthorized parties to impersonate celebrities or steal their digital assets. Increased Engagement: Celebrities can use their secure digital identities to connect with fans in new and innovative ways for scalable monetization opportunities in AI. From digital collectibles to virtual experiences, the integrated solution will enable celebrities to connect with their fans in new and exciting ways. LOTI's recent announcement of a partnership with WME further underscores the company's commitment to empowering celebrities in the digital space. This collaboration with WME, a renowned talent agency, will expand LOTI's reach and enhance its ability to provide tailored solutions for the entertainment industry. The integration of LOTI and Hyperreal® represents a significant step forward in the evolution of digital asset management for celebrities. Both companies are excited about the potential of this partnership to redefine the landscape of celebrity engagement and digital asset monetization. For more information about LOTI, visit https://goloti.com/. For more information on Hyperreal® please visit www.HYPERREAL.io. #LOTI #Hyperreal #Hypervault #VirtualIdentity #DigitalAssets #DeepFakes #Innovation
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Loti reposted this
FUSE is thrilled to lead Loti's $5.1M Seed round to help public figures identify and remove deepfakes or any unauthorized digital content, by partnering with premier agencies like WME | William Morris Endeavor. Grateful to team up with Luke Arrigoni, Dr. Hirak Chhatbar, Rebekah Arrigoni and the entire Loti team -- alongside our friends at Bling Capital, Ensemble VC, Alpha Edison, and K5 Global. Read more here: https://lnkd.in/g6_KR3zH Brendan Wales, Kellan Carter, Cameron Borumand, Zane Khatib, Nolan Van Nortwick, Sara Lindquist, John Connors, Satbir Khanuja, Bobby Wagner
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Kudos to WME | William Morris Endeavor, Chris J. for protecting WME artists and their digital likeness with this partnership. Loti is thrilled to work with WME and each of their artists. "Prior to using Loti's technology, Jacquemin said, his agency would have to fight the problem of deepfakes on a much more ad-hoc basis" -Chris J., WME Partner and Head of Digital Strategy. https://lnkd.in/gAEfRhKb
Hollywood celebs are scared of deepfakes. This talent agency will use AI to fight them
latimes.com