Frontier Foundry

In today’s digital landscape, outdoor brands face increasing competition, not only from within the outdoor niche but also from mainstream retailers that target the same customer base. To rise above the noise and ensure your products get in front of the right audience, it’s essential to utilize effective advertising strategies that provide omnichannel visibility and measurable results. https://lnkd.in/erMyqxuW

Marketing for hunting brands requires a unique and highly tailored approach, given the industry’s specific customer base and competitive landscape. For hunting brands, practicing full-funnel marketing can create a seamless customer experience, from awareness to purchase and beyond. This blog will outline the critical steps for developing an effective full-funnel marketing strategy, guiding hunting brands to reach, engage, and retain customers successfully.

Our Team is Growing!!! Are you passionate about both digital marketing and the outdoors industry? If so, we want YOU to join our dynamic team of experts! We're a forward-thinking digital marketing agency specializing in creating impactful campaigns for clients within the outdoor industry (ie. adventures, hunting, fishing or ranching brands) Apply Here: https://lnkd.in/eJztNg46

Portfolio Company TX Headwear is hiring for #sales - Check out the info below- Job Title: Regional Sales Manager – Texas Hill Country Company: TX Headwear Location: Texas Hill Country Industry: Custom Hats & Apparel Reports to: CEO At TX Headwear, we're not just making hats—we're crafting experiences. Our custom headwear stands out because we believe in quality, craftsmanship, and the outdoors. As our Regional Sales Manager, you'll be at the forefront of that vision in the Texas Hill Country. This isn't just another sales job; it's a once-in-a-lifetime opportunity to be the first on the ground, drive your own success, and help us become the premier brand for custom hats in the region. You’re the Pioneer: As one of our first sales hires, you’ll help build this rocket ship from the ground up, influencing how we grow and leaving your mark on an industry that’s all about authenticity and style. Own Your Territory: You’ll be the face of TX Headwear in one of Texas’ most vibrant, economically booming areas—the Hill Country. Imagine yourself touring wineries, breweries, ranches, and outdoor shops, selling a product people love. Limitless Growth & Rewards: We offer a competitive base salary ($40K) + UNCAPPED commissions, and performance bonuses that mean the sky’s the limit on what you can earn. Crush it in year one, and you'll open up future leadership opportunities. Trailblaze Sales in the Hill Country: You'll target wineries, breweries, ranching, and outdoor businesses—helping them create custom, premium hats that set them apart. TX Headwear’s hats are built from scratch, not just another blank hat with a logo slapped on. Hit the Road: Spend 3-4 days a week out in the field, driving across one of Texas' most beautiful and diverse regions. Enjoy face-to-face time with clients who are as passionate about the outdoors and local pride as you are. Be a Social Media Powerhouse: Leverage LinkedIn and other platforms to build your personal brand, engage with prospects, and showcase TX Headwear’s products. Your online presence will be key to bringing in new business. Become an Expert: You'll immerse yourself in the local culture and industries—learning what makes the Hill Country thrive and how our hats can be the perfect fit for businesses looking to stand out. Ready to Join the Adventure? If this sounds like the perfect fit, we want to hear from you! Send your resume and a brief introduction to wmack@frontier-foundry.com. You can also check out TX Headwear to learn more about who we are and what we stand for.

Join me and Frontier Foundry's first spin out Deer Camp Digital for an authentic Texas Hill Country adventure at the stunning 5J Ranch in San Saba. Discover the beauty and spirit of the ranch as we take you on a journey through this incredible landscape! The ranch is absolutely covered in trophy species and is set up with a commercial kitchen, and to host weddings, events, corporate groups, large families and so much more! Ranch Inquires- wmack@frontier-foundry.com Digital Marketing (promo like this)-info@deercampdigital.com https://lnkd.in/g3DTvWPh

If you have 30 minutes to burn and want to see what we're up to, check out this video podcast. Tell your friends too 😀.. We are currently building out a first class video podcast studio in Austin, TX.. More to come soon! In this episode, Wesley and Allison Mack dive into what a venture studio is, their professional backgrounds, what led them to start a venture studio for hunting, fishing, outdoor brands. They talk through the significance of digital marketing for outdoor brands and unveil Frontier Foundry's first spin out: Deer Camp Digital! Deer Camp Digital is a full service digital marketing agency located in Austin, TX that will proudly serve our venture studio brands as well as a select number of external customers. We are very excited to be serving the trillion dollar outdoor industry. Please continue to follow along, as we will be uploading new content as we spin out new businesses! https://lnkd.in/gJEHWENr #austin #startups #outdoors

They're finally here! Duck Camp Short Waders! "feel the breeze"! https://lnkd.in/gE8JxScV

Great validation for the outdoor industry when TechCrunch is featuring a story on Mallard Bay Outdoors comparing them to Airbnb after obtaining $4.6M Series A + a SaaS offering. Nice work. Tech + the outdoors is very relevant in 2024! I like their Guide Tech system too, solving real problems there! Frontier Foundry https://lnkd.in/dJCWAJm2

Field & Stream sat down with Duck Camp's Sim Whatley.. Love the Duck Camp brand and excited to see it continue growing! "Going out into nature and providing for yourself and your family is ultimately the best thing you can do both from a health perspective and an environmental perspective. Reconnecting with nature and being out in the world in the wild is something that’s really important to us as a brand and something we value".. #ducksunlimited #ducks #hunting #huntingseason #digitalmarketing #digitalmarketingexperts #outdoorrecreation #retailers #fishingislife https://lnkd.in/dh6B4ma7

A Powerful Econmoic Sector. The retail side may be taking a haircut right now, but Americans continue to spend BIG on outdoor recreation, making it a trillion dollar industry. #hunting #fishing #camping #trailblazers #snowsports Outdoor Industry Association https://lnkd.in/gW88hfyK