Food Biz Wiz

Retail Buyers are about to start accepting new products for their shelves again... Are you ready to pitch as soon as the holiday season is officially behind us? 👀 I know this month is a BUUUSY one for founders in terms of production & sales, but remember that January is just around the corner. Buyers are going to be ready to start on taking on new products for their shelves again in just a few weeks--will YOU be ready too? 🫣 Does your sell sheet need updated photography? 💰 Do you need to shift your introductory pricing? 📰 How about your sales email template--does it have updated stats & PR shoutouts? There are a LOT of steps to refine before reaching out to Retail Buyers in the new year. What's one thing you'll commit to accomplishing in the next week, so that you're ready to stand out & make the right impression in the New Year? Let's compile below 👇🏼

Downloading our free Food Biz Wiz Listener Guide is your fastest track to ensuring you've got the knowledge and tools to kee your strategy solid as we roll into 2025. Here's where you can snag it: https://lnkd.in/gBmVKJpp

Hey food founders: I've got a tiny bit of Mid-week Motivation for you 👇🏽👇🏽👇🏽 ⁣ ⁣ It's not too late to end the year with a win. Can I say that one more time? 🔊⁣ It's not too late to end the year with a win. 🔊 ⁣ So: what's going to be your final win of the year? Let's hear your commitment in the comments below and I'll cheer you on! ⁣ 💖 - Alli⁣

Can I share with you some hard-hitting and vulnerable thoughts as we get closer to the end of the year? I think goals can be BS. But hear me out: Aaaand what a tease, but I've got some tough-love thoughts coming your way on Monday in my Food Biz Wiz® newsletter on the topic. Are you on our list? If not, take a peek at https://lnkd.in/g9ky8mFj and let's get you on there!

➡️ STEAL MY GOLDEN RULE OF SALES PITCHES. ⬅️ It's a simple one, but it'll make a BIG difference for you if you aren't already doing it. And I gotta give a biiiiig shoutout to the Retail Ready® brands highlighted in this trend report referenced above! I couldn't help but give a "heck yes!" with this trend of the "maker movement gets savvy" - and the shoutout that "these brands are more retail-ready than ever." Could they, perhaps, be referencing the 3,000+ brands who have gone through our Retail Ready® program? Thank you, New Hope Network 🙏🏼 Let me know if you're interested in learning more about our signature Retail Ready® program - where we aim to help you increase your wholesale accounts, ensure you're set up to consistently receive reorders from those accounts, and have high sales off the shelf and into shoppers' baskets. Just click the link to learn more about how we can get you prepared for 2025. https://lnkd.in/gUJywKW5

I haaaaate fake urgency, made-up deadlines, and all the smoke and mirrors that come with fast-acting sales. So I'll keep this simple and clear: You have TODAY ONLY to grab our mini-trainings, discounted Retail Ready® program, or a 1:1 session with me. ➡️ www.alliball.com/deals ⬅️ We've never sold these bundles before, and I don't know if we'll ever sell them again. Here's what you can get on sale right now: 🎉 Our Signature Retail Ready® program that has helped over 3,000 food + bev founders find sales success - now at $250 off? Right this way. 🎉 Get set up for your 2024 tradeshows - even if you're an introvert like me who hates these things. Yours for $197 here. 🎉 Dive deep with me in a 1:1 Session. Never before offered outside of Retail Ready® - grab one of ten spots here for $499 and use it anytime in the next year. 🎉 Learn everything you possibly need to cold pitch to Wholesale Buyers - including how to reach out, follow up, and land the deal. Includes my buyer-approved, word-for-word sales scripts. Grab it at 60% off for $399 today.  🎉 A professional sell sheet can make or break your sale. Ensure yours stands out in the sea of endless sales pitches for only $99 right here. If you've been wanting to work with me, this is your chance. ⏰ When the deals expire, they're GONE. If you're seeing this between 6AM PST on Friday, December 6th and 6AM PST on Saturday, Dec 7th - HERE'S YOUR CHANCE. Don't wait until it's too late. www.alliball.com/deals

We've NEVER offered these outside of our Retail Ready® program before. ⬇️👏🏽🚨 We heard you. Last week was exhausting, things got lost in the shuffle, and there was just SO MUCH noise online. So here's your second chance to grab any (or all!) of our Black Friday deals. 🫱🏼🫲🏽 WITH SOME NEW ADDITIONS, like... a 1:1 Strategy Session with me, and additional Retail Ready® access for FREE! www.alliball.com/deals Just know that when they're gone, they're GONE. We can't make exceptions after Saturday at 6 AM PST. This isn't just about a second chance at a sale. It's about getting set up for 2025 in a way that works best for you. To view everything we've got available, TODAY ONLY, visit www.alliball.com/deals 🥳🥳🥳🥳🥳 #foodfounders #bevfounders #foodandbeverage #cpgfounders #cpgindustry #smallbizresources #wholesaleconsulting #retailready #smallbizsupport

🎉 SAVE $400 TODAY ONLY 🎉 www.alliball.com/deals Whoa, folks. We've officially made it to our last Day of Deals. Here's the deal: if you're reaching out to wholesale buyers and getting radio silence, it's not because of your product. Most of the time, it’s your sell sheet that’s missing the mark. Buyers see countless sales pitches and sell sheets in their inboxes every week, so if yours doesn’t immediately stand out, it’s getting skipped. Ouch, right? 😩 Imagine having a sell sheet that stops buyers in their tracks, with all the right information, perfectly placed to capture their attention. With today’s deal, that’s exactly what I’m handing you! We’ve NEVER offered this outside of our Retail Ready® program, but since this is so key to getting your products in more wholesale accounts, it’s time we offered it up - for ONE day only. 😌 And with the price tag of only $99, it’s a no-brainer if you’re planning on pitching to new accounts anytime in the future. 🙏🏼 A reminder that it's here for 24 hours ONLY and once it's gone, it's gone! 💙 www.alliball.com/deals 🛒🛒🛒🛒🛒 #foodbizwiz #foodfounders #retailready #blackfriday2024 #foodandbeverage #cpgindustry #cpgbrands #foodbrands #bevbrands #sellsheets

🎉 60% OFF TODAY ONLY 🎉 www.alliball.com/deals One of the biggest mistakes that I see packaged product founders and sales managers make is that you don't know how to speak the language of the Wholesale Buyer. 😕 You don’t know how to get your emails to stand out in their crowded inbox. 😕 You don’t know how to get a hold of them on the phone or how to get them to call you back after your endless voicemails. 😕 You don’t know why they won’t place an opening purchase order, even after they say they LOVE your product. 😕 You don’t know how many times to follow up without being annoying - or even worse - high maintenance. 😕 You’re leaving money on the table. You’re wasting your time reinventing the wheel with each sales pitch and follow up. Enter: our Pitch Perfect Sales Bundle. Here's what it includes: ✔️ Perfecting Your Pitch Video Lesson ($299): Real talk, straight from this former grocery buyer. Learn exactly what a Buyer wants to hear to get them to confidently place an opening order from you ✔️ Scripted Success Training ($299): A detailed guide on crafting the perfect sales script that resonates with buyers - you’ll get our Wholesale-buyer-approved sales pitch templates, ready to customize for your brand ✔️ Foolproof Flowchart ($199): A clear roadmap of how to communicate with wholesale buyers from the initial pitch through follow-up. You’ll never be wondering if it’s the right time to follow up, what to say in your next email, or how to move forward ✔️ SOS Sales Support ($99): Our quick analysis sheet on getting to the root of your sales email challenges so that you can make fast changes and see improved results immediately ✔️ Play-By-Play Pitch ($99): We break down a sales pitch, word-for-word, showing you exactly what works and what sacrifices the deal. Think of this like a sportscaster analysis of the big game - we’ll review, in slow-mo- what works and doesn’t work in each sales play LIMITED TIME OFFER - TODAY ONLY (12/2/2024) ⏰ www.alliball.com/deals 🛒🛒🛒🛒🛒 #foodbizwiz #foodfounders #retailready #blackfriday2024 #foodandbeverage #cpgindustry #cpgbrands #foodbrands #bevbrands

Can I be vulnerable for a moment? I'm a little nervous about Day 3 of our Five Days of Deals Week. 💙 I don't often highlight this outside of my inner circle. It's my unique skills as an expert in CPG, as an experienced, certified leadership coach, and as an intuitive, potent breathwork facilitator - all coming together for a very limited, very VIP offer. www.alliball.com/deals In this intimate, one-on-one, three-hour experience, I'll use my most valuable skills to help you make a decision, get unstuck, and find a path forward in a way that feels GOOD for you. (5 spots available!) You've heard that mindset matters. But we're missing a big part of it if we're focused ONLY on the MIND. 💡 This is where strategy meets spirituality. 🫱🏼🫲🏽 What can we solve during our VIP experience? We can dig into any business or personal decision that's keeping you stuck. 🤨 Should I try to sell or just close up my business? I think I'm done. 🤨 I'm so tired. What do I need to do to get my energy back? 🤨 I have a nagging suspicion that my relationship has run its course. Am I ready to admit that? 🤨 I want to move to Iceland but I'm overwhelmed. What should I do? 🤨 Things are WORKING! I want MORE! What comes next? I'm here to meet you with whatever you're facing right now. There's only FIVE SPOTS available, and once they're gone, they're gone! www.alliball.com/deals 🛒🛒🛒🛒🛒 #foodbizwiz #foodfounders #blackfriday2024 #foodandbeverage #retailready #cpgbrands #breathwork #spirituality #bizmentorship #wholesaleconsulting