Flourish

Flourish

Financial Services

New York, NY 2,656 followers

Flourish provides innovative access to financial products that help RIAs secure their clients' financial futures.

About us

Since 2017, Flourish has been on a mission to help advisors better serve clients and improve outcomes by delivering innovative, delightful, RIA-centric solutions for every aspect of clients’ financial lives. Through innovative technology, we give advisors access to new horizons, bringing additional options to the client portfolio and expanding advisors’ potential. Our efforts have resulted in partnerships with over 800 RIAs representing more than $1.5 trillion in assets under management. Flourish is wholly-owned by MassMutual. For more information, visit www.flourish.com.

Website
https://www.flourish.com
Industry
Financial Services
Company size
51-200 employees
Headquarters
New York, NY
Type
Privately Held

Locations

Employees at Flourish

Updates

  • We hope that the end of the year finds you sitting by the fire – or pool – with time to relax and reflect on the past year. To prompt your reflections and help fuel your inspiration for the coming year, we’ve gathered a list of recommended reading from the Flourish library. https://lnkd.in/eXgNKtWD #cash #wealthmanagement #financialplanning A Flourish Cash account is a brokerage account offered by Flourish Financial LLC. Flourish Financial LLC is not a bank. Please visit flourish.com for more information. Flourish Annuities refers generally to the annuity platform operated by Flourish Technologies, LLC and to Flourish Insurance Agency, LLC in its capacity as a licensed insurance producer providing insurance services related to such platform, and where applicable, the individual annuity contracts intended to be purchased by individual clients of registered investment advisors (“RIAs”). This is not a proposal or a solicitation to purchase insurance. Please visit flourish.com for more information.

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  • We've released an exciting new enhancement to the Flourish Annuities platform that supports the estate-planning process: Clients can now designate trusts as beneficiaries on their annuity contracts! New annuity contracts Clients who are in the process of purchasing a new annuity contract can designate up to four beneficiaries – individuals and/or trusts – per annuity contract. Replacement contracts Advisors helping clients exchange outdated annuity contracts now have the opportunity to ensure that the new annuity aligns with their client's current estate plan through the designation of beneficiaries, including trusts. Learn more about this exciting update: https://lnkd.in/e4yzR8Bf #annuities #wealthmanagement #financialplanning Flourish Annuities refers generally to the annuity platform operated by Flourish Technologies, LLC and to Flourish Insurance Agency, LLC in its capacity as a licensed insurance producer providing insurance services related to such platform, and where applicable, the individual annuity contracts intended to be purchased by individual clients of registered investment advisors (“RIAs”). This is not a proposal or a solicitation to purchase insurance. Please visit flourish.com for more information.

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  • 📈 We’re proud to announce that Flourish Cash has once again increased the FDIC insurance coverage available through our Program Banks: up to $6M for individual and business accounts and $12M for joint accounts. For two-person households with two individual accounts and one joint account, that’s up to $24M in FDIC insurance! This increase gives clients access to up to 24x more coverage than the FDIC insurance of a standard checking or savings account, making Flourish Cash even more valuable to clients with higher balances. Combined with a competitive rate of 4.25% APY, Flourish Cash gives advisors the opportunity to help all clients earn more while ensuring the safety of their cash reserves. A Flourish Cash account is a brokerage account offered by Flourish Financial LLC. Flourish Financial LLC is not a bank. Please visit flourish.com for more information. Annual percentage yield (APY) as of 11/08/2024. Rates subject to change. The cash balance in a Flourish Cash account will be swept from the brokerage account to deposit account(s) at one or more third-party Program Banks who provide the interest rate and FDIC insurance. Please visit https://lnkd.in/ewRGQpsi for further details. Learn more and see disclosures at https://lnkd.in/eTrTGbmv. #cash #fdic #wealthmanagement #financialplanning

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  • We’re excited to share that Flourish was named Best Digital Solution Provider – WealthTech at the 2024 Banking Tech Awards! We’re honored to be recognized for our work helping advisors better serve clients and improve outcomes through innovative, delightful, RIA-centric solutions. This year’s announcement took place on December 4 in London. The Banking Tech Awards is organized by FinTech Futures, a media brand focused on the financial technology industry, and judged by an independent panel of industry experts. Congratulations to all our partners who were recognized! See the list of winners: https://lnkd.in/eNNNweMr #cash #award #wealthmanagement #financialplanning A Flourish Cash account is a brokerage account offered by Flourish Financial LLC. Flourish Financial LLC is not a bank. Please visit flourish.com for more information.

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  • We're excited to share that we have released a significant enhancement to the Client page. One of the most popular pages within the Flourish Advisor Portal, the Client page now displays a more intuitive client list that shows advisors next steps they can take to support clients. Updates include: ▪️ Refined client statuses to see where your clients are in the invitation and application process, helping you know whether you need to finish an application or remind a client to accept their invitation ▪️ More filter options to find the clients you're looking for ▪️ Improved user interface ▪️ Faster page loading time Read more about this and other recent updates: https://lnkd.in/e3iCSkDd  A Flourish Cash account is a brokerage account offered by Flourish Financial LLC. Flourish Financial LLC is not a bank. Please visit flourish.com for more information.

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  • In our series “In Conversation With,” we share insights from industry leaders. Our latest interview puts the spotlight on Callie Cox, Chief Market Strategist at Ritholtz Wealth Management and author of the OptimistiCallie newsletter. We spoke with Callie about: ▪️ Why intuition and empathy is essential for advisors ▪️ The importance of translating market insights for “the rest of us” ▪️ Why now is the time for advisors to embrace their next generation of clients Read the full interview: https://lnkd.in/e2HNXK9g #cash #wealthmanagement #financialplanning A Flourish Cash account is a brokerage account offered by Flourish Financial LLC. Flourish Financial LLC is not a bank. Please visit flourish.com for more information. Ritholz Wealth Management and Flourish Financial LLC are separate and unaffiliated firms.

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  • We’re excited to share our latest case study showing Flourish Cash in action! BLBB Advisors, LLC, a 60-year old advisory firm based in Montgomeryville, PA with $2.7B AUM as of June 30, 2024, utilizes Flourish Cash to support clients, build goodwill, and enhance prospecting. While high interest rates drove client adoption of Flourish Cash, BLBB Advisors has recognized the importance of supporting clients with a cash solution regardless of the rate environment. The firm has made cash management an integral part of their processes as they've witnessed the value of helping all clients optimize their cash. #cash #wealthmanagement #financialplanning A Flourish Cash account is a brokerage account offered by Flourish Financial LLC. Flourish Financial LLC is not a bank. Please visit flourish.com for more information. BLBB Advisors and Flourish Financial LLC are separate and unaffiliated firms. This feedback may not be representative of the experience of other customers, and is not a guarantee of future performance or success.

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    2,656 followers

    We're honored to have been named a finalist in the 2024 Banking Tech Awards for Best Digital Solution Provider – WealthTech! The winners will be announced in a ceremony on December 4, 2024 in London, England. Congratulations to all our partners who were also nominated as finalists! See the full list here: https://lnkd.in/eYDECnKn #cash #award #wealthmanagement #financialplanning A Flourish Cash account is a brokerage account offered by Flourish Financial LLC. Flourish Financial LLC is not a bank. Please visit flourish.com for more information.

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  • A closer look at the key benefits of multi-year guaranteed annuities (MYGAs) reveal that they make a compelling addition to advisory portfolios for investors seeking fixed-income alternatives. Read our article to learn more about how MYGAs can benefit your clients:  https://lnkd.in/e-AWYYMq #annuities #wealthmanagement #financialplanning Flourish Annuities refers generally to the annuity platform operated by Flourish Technologies, LLC and to Flourish Insurance Agency, LLC in its capacity as a licensed insurance producer providing insurance services related to such platform, and where applicable, the individual annuity contracts intended to be purchased by individual clients of registered investment advisors (“RIAs”). This is not a proposal or a solicitation to purchase insurance. Please visit flourish.com for more information.

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  • We’re excited to share that Flourish Cash now offers ⚡ same-day transfers ⚡ for all account types! Faster transfers give clients increased confidence that their money will be where they need it, when they need it. Clients have always had the ability to send and receive money on the same day with Flourish Cash via wire transfers, but the process required manual confirmation and a wire fee. Now, we've made standard ACH transfers even faster, giving clients peace of mind knowing they can always quickly and easily access their cash with free, unlimited transfers from Flourish.   Whether your clients utilize Flourish Cash as a place to hold their emergency fund or regularly transfer money back-and-forth for routine expenses, with Flourish they know they are able to: ✔️ Always access their money ✔️ Earn a competitive rate – more than 9x the rate of the average national savings account ✔️ Make free, unlimited transfers that can arrive the same day #cash #wealthmanagement #financialplanning A Flourish Cash account is a brokerage account offered by Flourish Financial LLC. Flourish Financial LLC is not a bank. Please visit flourish.com for more information. For transfer requests submitted by the applicable deadline, funds will generally be transferred to or from the requested external account by the same or next business day, except for requests submitted on the weekend or on a holiday, which should be completed by the following business day. In some circumstances, transfers may take longer to complete, as further described in your Account Agreement. For withdrawal requests, fund availability is subject to the processing timeline of the receiving financial institution and may not be displayed or available until the end of the financial institution's business day. Federal Deposit Insurance Corporation, National Deposit Rates: Savings [SNDR], retrieved from FRED, Federal Reserve Bank of St. Louis; https://lnkd.in/eTQSe8DS, 10/21/2024.

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