Filene Research Institute

🎉 Big News: Results are in from our latest lab* at Filene tests! 🧪 filene.org/thelab Earlier this month we shared the lab* at Filene's test results for Subscription-Based Pricing Models 2.0 and Vertice AI in our e-newsletter. We saw the highest engagement we've ever seen in a single newsletter, which tells us the credit union industry is interested in what we found out... Now we're sharing our next two reports. These tests focused on how credit unions can position themselves as top-of-wallet with an innovative payments solution and how to improve member interactions using Generative Artificial Intelligence (GenAI). Jump into a report that interests you and find out what our members are learning from the lab* at Filene: 🗞️ Subscription-Based Pricing Models 2.0: If your credit union is looking to implement a subscription-based pricing model, download the full report to see which kinds of offers members were most interested in and six key considerations for successfully developing subscription products. https://lnkd.in/g-CWaxq8 🧠 Vertice AI: Growing Indirect Member Relationships via AI For those of you who have all but given up on trying to engage your indirect members we invite you to download the full report to see the astonishing results from this test and why 93% of the credit union leadership and staff agreed that "Vertice AI fits within their organizational strategy." https://lnkd.in/gzWB9YVb 💳 Flow: Activating the Payment Method Competition in the payments space continues to heat up. That's why the lab* at Filene partnered with Flow to test their platform on its ability to enable credit unions to communicate with the members when they are most engaged—at the point of sale with their card. https://lnkd.in/gBNCpRew 🗣️ Senso: Using GenAI to Improve Member Interactions The lab* at Filene partnered with Senso to test their AI-driven platform to understand the desirability, feasibility, and viability for credit unions to use GenAI to improve member interactions. Download the full report to see the findings from three credit union case studies that utilized the power of GenAI to better identify and quickly resolve member issues through their call center experience.  https://lnkd.in/gAPVQmaj Thanks to all lab sponsors for making this possible!

If you are thinking of adding the Filene i3 experience to your career journey, you have ONE WEEK to get your application submitted. On January 10 at 11:59pm PT applications will close for the year -- but for now, you still have time! For inspiration, read about the winning i3 team and their visionary concept, a community impact fund for first responders, which a panel of i3 alumni judges deemed the winning concept at the 2024 i3 Science Fair during Filene's big.bright.minds. https://lnkd.in/gJdwRAVt Congratulations, Team BRAVO (Boldly Reimagining and Venturing Onward) i3ers! Derek Smith, CUDE, Jamie Meyer, CUCME, CCM, CIE, Chris Kelley and Ryan Best 

🏃♂️➡️ 2025 is here—let us help you hit the ground running! https://lnkd.in/gHRhQdAg Our Q1 2025 Quarterly Action Plan is your go-to guide for staying ahead, offering a snapshot of the essential resources, groundbreaking research, insightful webinars, and must-attend in-person events we've curated to empower Filene's members. Here’s what you can expect from Filene over the next few months: 💡 New academic-led insights on topics like Generational Approaches to Financial Services 🧪 Innovative and inspiring webinars—hear new insights from the lab* at Filene, Year 2 Learnings and a 2025 Preview 🚗 And due to popular demand, we're planning more Roadshows this year to connect industry leaders and discuss all things future for CUs – our first stop is in Austin, TX at the end of March Don’t miss these exciting new resources to keep your credit union on track for a successful 2025!

⚡ We'd like to welcome Nickels to the Filene membership network! ⚡ You are joining a community of growth and innovation-minded organizations focused on thinking forward and changing lives. We look forward to partnering with you in the year ahead to make positive changes in this great industry!

🥂 Happy 2025, everyone! Here's our best of 2024 recap: 🖥️ Top 5 Webinars: https://lnkd.in/g6uddsaQ ✍ Top 5 Blog Posts: https://lnkd.in/gmK5gFmS 🧪 Top 5 Research Reports: https://lnkd.in/g6Z6mbYn

In the last few hours of the year, we at Filene wanted to share our top insights from 2024. From member growth and engagement, to innovation journeys, to helping credit unions close the gap between strategy and execution, it has been a busy year. We invite you to explore some of our key takeaways as we look forward to continuing to deliver research, impact, and new learnings in 2025! With special thanks to Velera and Illuminas.

🎉 As we continue to reflect on all that we have to celebrate, we're pausing to give a shout-out to Texans Credit Union for deepening their commitment to Filene by stepping up to Leader Level membership. This expanded engagement deepens the value of Filene's extensive body of work for all Texans CU employees, and ultimately advances our shared mission of improving the financial lives of all credit union members. Here's to a bigger, bolder, brighter future for credit unions and their members, filled with growth, innovation, and unwavering determination! 🚀💪 #Leadership #FinancialWellbeing #Community

Give yourself an early gift this year...if you're a credit union professional passionate about innovation and the power of this industry's ability to collaborate for the betterment of all, then take the leap to apply for Filene i3! No time like the present...and a little present from Filene is only fair. We've extended the deadline to submit your i3 application to January 10! Take this extension as your sign that 2025 is your year to be part of the next wave of i3! https://lnkd.in/gFnFbZgR

Thank you to University of Michigan Credit Union for supporting TWO of Filene's Centers of Excellence: Credit Union of the Future and Design for Digital! Together, these research centers will prepare credit unions with the people, processes, and digital/AI technologies that will retain members now, draw in new generations and attract top talent for future sustainability. And UMCU is making it possible! #Future #Digital #Growth #Talent

Top 5 Most Downloaded Reports of 2024 ⬇️ https://lnkd.in/g6Z6mbYn Filene's top 5 most popular reports of 2024 had a total of over 3,300 downloads! We love to see our members utilizing our resources and learning from these insights to help their credit unions succeed. This year's list indicates that credit union leaders were interested in learning best practices from the lab* at Filene's Year 1 test results. Also top of mind this past year was how credit unions can help America's Housing crisis as well as the potential impact of losing Overdraft Protection (ODP).  Download one, or all five of our Top 5 research reports of the year to deepen your knowledge and understanding of the key areas that your institution should focus on in the new year!