FERMÀT

🎉FRMT SaaS Couture Line Giveaway Alert!🎉 To celebrate the launch of our SaaS Couture line, we’re giving away some of our fabulous pieces! Get a chance to win our Cloud Wrap Scarf, Cotton LTeeV, How Did You Hear About Us Hoodie, Secure the Banker Bag, and the Cashmere Cost Cap. Here’s how to enter: • Follow us on Linkedln, X, Insta, and TikTok: https://lnkd.in/eR89uzJT • Like this post 💚 •Tag a friend in the comments who would love to join our fashion revolution! 👯♀️ The giveaway ends on 10/21. The winner will be announced on 10/22. Don’t miss out on this chance to elevate your wardrobe with limited edition FRMT! Good luck, fashion lovers!

Unwind for the holidays with Geometry of Growth by Alexa Kilroy 💌! This week, we’re sharing trends, strategies, and tools to help you sleigh the season. 🛍️ Store of the Week: BABOON TO THE MOON Baboon to the Moon’s Shopify store brings a burst of whimsy to online shopping, aligning perfectly with their bold branding and unique bags. Playful design elements like dynamic color variant selectors, scrolling banners for key info, and fun collection pages create an engaging shopping experience. While some UX choices, like a left sidebar nav and bold product visuals, prioritize aesthetic over conversion, the overall effect is irresistible. From quirky category pages to PDPs that change background colors based on product variants, Baboon’s commitment to fun shines through. Check out their store: https://shorturl.at/zGMYo 📦 Product of the Week: Warmies Marshmallow Slippers The perfect blend of comfort and practicality, Warmies Marshmallow Slippers are your new winter essential. Pop them in the microwave for 90 seconds, and enjoy an hour of toasty toes—plus, they’re scented with French lavender for extra relaxation. Perfect as a self-care treat or a thoughtful gift. Soothe your feet with Warmies: https://shorturl.at/XKKx7 👀 Content of the Week: Dickie Bush 🚢’s Twitter Thread Looking for gift inspiration? Dickie Bush’s Twitter thread is full of crowd-sourced ideas for the best purchases under $250. Highlights include a thermal printer, a sturdy bike mount for GPS, and a meat thermometer that works. Perfect for treating yourself or loved ones. Explore Dickie’s thread: https://lnkd.in/gX7P_hcu 🎧 Listen of the Week: The Boring E-Com Podcast Hosts Joseph Siegel and Richie Mashiko sit down with Robert Freund, a go-to expert on the legal side of e-commerce, and his guest spot on The Boring E-Com Podcast is packed with insights. From avoiding lawsuits in subscription programs to legally handling bad reviews, Rob covers it all. This pod is a must-listen for e-commerce operators. Tune in here: https://shorturl.at/txlHX 🧰 Tool of the Week: JoggAI Creating video content just got easier! Jogg AI transforms product links or creative assets into videos in minutes. Choose a video style, refine as needed, and voila—your brand is video-ready without breaking the budget. Learn more about Jogg AI: https://shorturl.at/5UU3E 🛒 FERMÀT Funnel of the Week: LIVFRESH Dental by Livionex’s Value Prop Deep Dive Funnel LivFresh, known for its gum-health-focused toothpaste, is using FERMÀT to build hyper-targeted funnels that educate customers and drive higher AOV. Their long-form advertorial highlights the science behind the product with infographics, before-and-after photos, and bold CTAs throughout the page. The funnel experiments with AOV-boosting offers, like “Buy 3, Get 2 Free,” and leverages FERMÀT’s tech to make tweaks in minutes, driving impressive results. Want to test funnels like this? Book a call: https://lnkd.in/eXQvpfki

Hope you’ve loved getting to know our team through their 2024 purchase picks! 🎉 To wrap things up, here’s Willow Pae, our marketing specialist, serving up her fabulous purchase board: 🛠️ Most Useful: Epomaker x AULA F75 Keyboard 🔄 Best Subscription: ELOREA Inflorescence 💸 Biggest Splurge: Charlotte Simone Jacket 💲 Best on a Budget: Rosyclo Cloud Slippers 🧐 Most Interesting: ReFa Face Roller 😩 Worst Regret: “Quicksnap” Plus “Easy-Release” Ice Cube Tray Last call for your 2024 cart—go treat yourself! 🛍️✨

🎙️ New Equation of Excellence episode out now! Rabah Rahil chats with Dan Kenger, Chief Design Officer at hims & hers, talking all things design—from creativity to business impact and gaining a competitive edge. Take a listen! Link down below ⬇️

Steeve Vakeeswaran, VP of Expansion, knows how to expand horizons—and his shopping purchases this year: 🛠️ Most Useful: Therabody Pro 🔄 Best Subscription: GuruNanda LLC Coconut Oil Pulling Oral Rinse 💸 Biggest Splurge: Sonos, Inc. Beam (Gen 2) 💲 Best on a Budget: KANE Footwear Revive 🧐 Most Interesting: Chubbies Shorts The ‘Mericas 😩 Worst Regret: Cheesecake Lindor Truffles Did any of these make your cart? 🛍️

Day 12 (Twelve Drummers Drumming): Brands We Love! On the 12th day of FERMÀT, we’re celebrating 12 incredible brands that are scaling fast with FERMÀT and inspiring us every day. • Underdog Games – Creating family-friendly board games that bring people together for fun and meaningful experiences. https://underdoggames.com/ • U BEAUTY – Revolutionizing skincare with high-performance products backed by cutting-edge science. https://ubeauty.com/ • Switchback Foods – Offering plant-based, instant smoothies made from real fruits and vegetables for on-the-go nutrition. https://lnkd.in/enjmsV9n • Horsepower (BulbHead) – Elevating the art of the deep-clean with powerful scrubbing and vacuuming solutions. https://lnkd.in/ei7YZZ2d • Thesis – Personalized nootropic blends crafted to help people unlock their full potential. https://takethesis.com/ • ByHeart – Baby nutrition reimagined with clinically supported, organic formulas. https://byheart.com/ • kencko – Nutritious smoothie packs that make healthy eating easy and accessible. https://www.kencko.com/ • WonderCow – Nutrient-packed colostrum supplements for whole-body wellness. https://wondercow.com/ • Habit Cosmetics – Clean, sustainable cosmetics designed for modern beauty enthusiasts. https://lnkd.in/g8k5bhv • mindbodygreen.com – Supplements and functional coffee for gut health, brain health, muscle health, and more. https://lnkd.in/etj3qDM • Southern Scholar Socks – Premium men’s dress socks that blend comfort, durability, and timeless style. https://lnkd.in/eUqVV4vi • ARMRA – Groundbreaking colostrum-based superfood supplements that protect, regenerate, and strengthen the body. https://tryarmra.com/ We’re honored and grateful to work with amazing brands like these! Thanks for celebrating the 12 days of FERMÀT with us!💚

Our VP of Finance + Operations, Evelyn Xue, keeps the budgets tight and the spending smarter. Here’s what made it onto her 2024 purchase board: 🛠️ Most Useful Apple Airtag 🔄 Best Subscription: Copilot Money 💸 Biggest Splurge: Omnilux Contour Face 💲 Best on a Budget: Homeasy Electric Lint Remover Shaver 🧐 Most Interesting: Costco Poland Spring Water 😩 Worst Regret: La Mer The Moisturizing Soft Cream If you buy anything from this list, get yourself some Poland Spring Water and stay hydrated this holiday season!

Day 11 (Eleven Pipers Piping): Partnerships! On the 11th day of FERMÀT, we’re celebrating 11 incredible partnerships that have helped us support our clients in scaling to the moon! A big shoutout to our partners at: • Postscript & Attentive - SMS marketing platforms that boost customer engagement and revenue through text messaging for eCommerce brands. • Motion (Creative Analytics) & Triple Whale – Analytics platforms that provide invaluable growth insights for DTC brands • adQuadrant, DigiShopGirl Media, Hott Growth, Kynship, & Lucyd – Leading performance marketing and creative agencies that are truly innovating in paid media, creative strategy, branding, and more. • Octane AI – A conversational AI platform that helps eCommerce brands boost conversions through personalized messaging and quizzes. • PostPilot – A direct mail automation platform that sends personalized postcards to re-engage and retain customers. Grateful for these incredible partnerships that have made 2024 one for the books! 💚

Here’s some e-com knowledge to kick off your weekend! That’s right, this week on Geometry of Growth by Alexa Kilroy 💌, we’re diving into the latest trends, strategies, and tools you need to know. Let’s get into it! 🛍️Store of the Week: Happy V Happy V is offering high-quality, plant-based wellness products designed for women. Their store is built for a user-friendly experience. With personalized recommendations through a quiz funnel and trusted social proof like 25K 5-star reviews, the shopping journey is seamless from start to finish. Happy V’s easy-to-use site ensures a smooth checkout process, keeping customers engaged and coming back for more. Check out their store here: https://shorturl.at/4y9Ai 📦 Product of the Week: Custom Paint by Numbers Kit, by Canvas By Numbers If you’re starting your holiday gifting search, this one's for you! The Custom Paint by Numbers Kit from Canvas by Numbers takes your digital photos and turns them into a custom paint-by-numbers kit. Perfect for families or anyone looking for a fun and thoughtful gift. Check it out here: https://shorturl.at/Rj9SJ 👀 Content of the Week: Shopify Editions Winter '25: The Boring Edition Shopify's latest update focuses on “small, but significant” platform improvements. The content may sound boring, but the delivery mechanism is fun and engaging. Check it out for essential updates on the platform, and don't forget to toggle between the “Boring” and “Not Boring” radio buttons! 😊 Explore it here: https://shorturl.at/18gKK 🎧 Listen of the Week: Uncensored CMO with Jon Evans - How Tony's Chocolonely’s is Breaking the Mould with their Dean of Dopeness (CMO), Sadira E. Furlow Get inspired by Sadira Furlow, Tony's Chocolonely's CMO. From launching viral campaigns at PepsiCo to reshaping the chocolate industry, Sadira shares her incredible journey and lessons learned along the way. Listen to the episode here: https://shorturl.at/WBWXs 🧰 Tool of the Week: Handwrytten I’m a huge fan of handwritten notes, and Handwrytten takes it to the next level by automating the creation and distribution of handwritten notes using robots. Their integration with Shopify allows brands to create personalized cards and auto-trigger their delivery. Learn more here: https://shorturl.at/P7QTR 🛒 FERMÀT Funnel of the Week: Habit Cosmetics' Nail Art Bundle Funnel This week’s featured funnel comes from Habit Cosmetics, a beauty brand offering non-toxic and vegan products. They’ve created an influencer-driven funnel that showcases a nail art design. Customers are shown a video featuring @Danaturalnails using Habit Cosmetics products, and with a single click, they can add the entire nail art bundle to their cart. Powered by FERMÀT, this funnel makes it easy to create and test personalized influencer bundles quickly, enhancing the shopping experience and streamlining the checkout process. Want to try it out? Click here to book a demo! https://lnkd.in/eXQvpfki

Day 10 (Ten Lords A-Leaping): Podcast Episodes! On the 10th day of FERMÀT, we’re showcasing podcast episodes from FERMÀT Fridays and Equation of Excellence that you should listen (or relisten) to before the end of the year! FERMÀT Fridays • Ep 05 Why FERMÀT is My Proving Ground with Erin Silvia from Caddis Eyewear • Ep 13 The Hub and Spoke Method with Alex McEachern🌪️ • Ep 19 Experimenting Deeper in the Funnel with Andrew Faris • Ep 20 Funnel Building Strategies with Sarah Herman • Ep 24 Go Ahead, Build Landing Pages with Rishabh Jain Equation of Excellence • Ep 01 Caleb Ulffers, Co-founder and CEO of Haven Athletic • Ep 07 Michael True, CEO of Prescient AI • Ep 14 Eric Seufert, Founder of Mobile Dev Memo • Ep 18 Taylor Holiday, CEO of Common Thread Collective • Ep 28 Tomer Tagrin., Co-founder and CEO of Yotpo Plug in and leap into some of the best insights in the DTC world🎙️! Links for the episodes below!