Endeavor Analytics

Insightful Q&A with our Senior Analyst, Caroline Puma, on the evolving landscape of athletes and sports engagement!

🚗 Fuel For Business: The Future of Sponsorships and Partnerships 🚗 We're thrilled to share insights from our recent collaborative presentation at NASCAR’s Fuel For Business. Led by Larissa Hayden, Deep End lead at 160over90, and Norris Scott of Endeavor Analytics, we explored the major trends shaping the future of sponsorships, partnerships, and the broader landscape of sports and culture — covering everything from branded content to consumer behaviors, talent strategies, and the seismic cultural shifts we're seeing in today's world. By popping the hood to share Endeavor-exclusive insights, our goal was not just to show where the industry is going but to help our partners anticipate every move. Dive into the cultural trends that informed this report here: https://lnkd.in/eSGXKeYj #SportsMarketing #Sponsorship #CulturalTrends #EndeavorAnalytics

Excited to showcase our collaboration with 160over90 on the Red Card 2024: Asia Digital Performance Index. This latest edition reveals fascinating trends about European football's penetration and engagement in key APAC markets. Dive into the full report below for groundbreaking insights!

We're proud to highlight Rebecca Hendel, a key member of our team, who recently participated in the Front Office Sports "Future of Sports: Fan Engagement" panel. Her dynamic discussion with leaders from Red Bull Racing & Red Bull Technology and St. Louis CITY SC explored trends in sports sponsorship and it's ability to capitalize on engaged fan bases. Click here to watch a recording of her informative session: Transforming Passion Into Profit ➡ https://bit.ly/4d20yis #SportsMarketing #Valuation #Sponsorship

Let's Talk Valuation with SME Gabby Dyrek, Senior Analyst! 3 Questions with an SME: This series taps into the minds of our 80 Subject Matter Experts at Endeavor Analytics across the globe to explore trends in sports, media, and entertainment. Q1: How is Endeavor Analytics working with brands and properties to better understand the rapidly changing jersey patch landscape? ➡ We conduct dozens and dozens of jewel asset valuations across various major league sports properties and brands. Utilizing data-backed figures is imperative to support market pricing, and our methodology allows clients to understand the value of their partnerships from a holistic perspective. Over the past 15 years, major US pro sports jersey and naming rights deal values have increased by 5% and 3%, year over year, respectively. As the industry changes, it’s important to know how to price a package that supports the marketplace rate and the brand's objectives. For example, in the English Premier League, we’ve found that teams who sign new jersey partners generate 19% more than their previous contract, whereas those who renew their current partner generate 25% more. Q2: How does Endeavor Analytics account for jewel asset marketplace trends in their work? ➡ Since the sports landscape is consistently changing (e.g. new media rights deals, playoff expectations, player trades and acquisitions, etc.), we make it a point to focus on scenario testing to help provide clients with the flexibility to adapt as the market moves. For instance, we typically see the actual jewel asset of a package make up 40% and ancillary team assets 60% of the total deal value. We’re able to customize our analyses so that a client’s desired scenario, such as this example, can be implemented into the results to showcase how the value of a jewel asset package might change across different marketplace executions. This part of the job is exciting because we help properties generate revenue with our reporting. Q3: How is Endeavor Analytics approaching quantifying the value of a team’s intellectual property? ➡ Sports fans are notoriously supportive of sponsors: they're 42% more likely than the average adult to take notice of who sponsors the sporting event they watch and 45% more likely to support their sports team by purchasing from their sponsors. Historically, the value of IP has been a grey box or has been unvalued due to the difficulty around quantifying the value of association. However, we've established a data-driven methodology utilizing various market and team-related metrics to value a team’s IP in respect to a sponsor’s category. We've seen so much success with the IP model in sports that we're expanding it into talent representation and endorsements. #SportsMarketing #Sponsorship #Valuation Endeavor

Our VP of International Analytics and primary research expert, Simon Lincoln, recently shared his insights at the Connecting the Dots GWI panel, discussing consumer trends for 2024 and the opportunities they present. Some of the top trends discussed in this panel: ➡ The return of Hollywood and increased content demand ➡ The power of appointment to view content for broadcasters and platforms ➡ Rising demand for in-person experiences and the personal need for social content ➡ Fragmentation of media and the increased power of sponsorships in brand building Interested in how your business can capitalize on these trends? Reach out at info@endeavoranalytics.com #ConsumerInsights #MarketingTrends

Explore the explosive growth of the global EV market in this edition of Endeavor Analytics' 3 Questions With An SME series! This insightful Q&A dives into Senan Stewart and Tyler Jia Jun's recent thought leadership report, highlighting the surge in EV sales, the evolving landscape of automotive sponsorships and the strategic shifts towards sustainability.

The growth of women's sports has accelerated since Endeavor Analytics' last Women in Sports report in 2021, with records broken for attendance, viewership, sponsorship revenues, prize money and more. Our new report focuses on the major themes and events in 2023, honing in on topics such as the growth of various leagues and sports, increasing opportunities for athletes, the 2023 Women's World Cup, and new sponsorship categories.   The report includes insights on a record breaking 2023 for Women's Sports - Viewership records set across NCAA women's sports for March Madness, CWS, & Gymnastics. It also reinforces why Women's Sports matter, for instance for every $1 corporate sponsors invest in Women’s Sports, they see an average customer value return of $7.29.   Thank you to our subject matter experts, Rebecca Hendel and Amy Painter.   For a copy of the report, email: info@endeavoranalytics.com  

I'm continued to be amazed by our team at Endeavor Analytics. Our most recent trends report details the growth of Women's Sports. Congrats and thank you to Rebecca Hendel and Amy Painter for pulling these insights together. Our new report includes insights on: ✔ A record breaking 2023 for Women's Sports - Viewership records set across NCAA women's sports for March Madness, CWS, & Gymnastics. ✔ Why Women's Sports Matter - For every $1 corporate sponsors invest in Women’s Sports, they see an average customer value return of $7.29. ✔ Emerging Sponsorship Categories - In 2023, Personal Care sponsorships exploded across Women’s Sports leagues, teams, and athletes  Sharing an executive summary below, but please reach out and I can drop you a link to the full 40+ page report.

Let's Talk Golf with SME Jacob Stillman, Analyst 3 Questions with an SME: This series taps into the minds of our 80 Subject Matter Experts at Endeavor Analytics across the globe to explore trends in sports, media, and entertainment. Question 1️⃣: Jacob, you have been doing a lot in the golf space. What stands out to you? ➡️ There is so much positive momentum in golf right now. We work with players and many tournaments around the globe and the big trends we're seeing are that participation and viewership are up, and the sport is getting more diverse. You would expect a post-Covid bump, but this trend has continued into 2024. 273M are fans of the sport and 144M are participants around the world - increases of +23M and + 14M from 2020, respectively. As it stands now, golf viewership (at least in the U.S.) is rising as well. The 2023 PGA TOUR season saw a slight increase in overall viewership, with sizable jumps among younger demographics. 18–34-year-olds saw a +15% jump Y-o-Y, and the coveted18-49 group rose +14%. Lastly, participation among people of color has risen considerably. In 2022, 5.6M non-white golfers participated in on-course play - accounting for 22% of the on-course player population, which is up from 17% in 2019. This group also makes up 40% of off-course golfers. Question 2️⃣: Is golf benefiting from the growth in women's sports? ➡️ Yes! Female participation in golf has risen considerably since pre-Covid levels - and at a much higher rate than men. Since 2019, female golf participation has risen +15%, much higher than the +2% increase among males. What really stands out here is that the biggest boost is coming from the younger female generation. Currently, 37% of all golfers under the age of 18 are female. That number has greatly risen over the past couple decades - in 2000 just 15% of golfers under 18 were female. For those looking to market to the golf world, it's important to be aware of this movement. Question 3️⃣: If a brand is considering golf as a sports marketing asset, what should they know about the fans? ➡️ Well, first of all I would encourage them to get involved in some capacity, especially in-person. Our research shows that Golf fans are incredibly receptive to sponsorship - so from an impact perspective there looks to be a real advantage to investment in golf events specifically. PGA Tour fans are nearly 1.5x more likely than the average adult to notice a sponsor of an event and are nearly 3x more likely to buy a product after noticing sponsored content at an event. The game is growing from a number of angles - whether that be fandom, viewership, or diversity in participation. Buzz around the sport continues to rise as well - driven by increased golf content creator popularity, Netflix's Full Swing, and growing international investment. It is an exciting time for golf, and any potential stakeholders that are looking to enter the space. #golf #sponsorship #sportsmarketing #pga #lpga