Electronic Arts (EA)

🌍🎮 Our incredible teams, harnessing the power of leading-edge technology, spent 2024 delivering unparalleled entertainment experiences that continue to build and grow global communities of hundreds of millions of players and fans. This year, we gave people more ways to play, create, watch, share, and connect in, around, and beyond our games. 🐉⚽️ From the world of Thedas in Dragon Age: The Veilguard to the pitch with EA SPORTS FC 25, we showcased our creativity and passion across all our titles. 🏈🏒🏆 Whether it’s on the gridiron in EA SPORTS Madden 25 and College Football 25, skating with the pros in EA SPORTS NHL 25, or competing in the category-leading Apex Legends, our commitment to creating authentic characters and experiences is unmatched. 🏡🎁 And the Sims 4 continues to be the gift that keeps on giving, with new expansions that enhance ways to create and connect. As we look to 2025, bigger blockbuster adventures, more unrivaled sports action, and deeper social connections are on the horizon. 🚀🎉 Read more. ➡️ https://x.ea.com/82803

Challenges don’t derail us—they inspire us. 💥 At Electronic Arts, we push boundaries to create next-level entertainment for our players. 🎮 We value resilience, creativity, and curiosity, always iterating and refining to deliver better results. That’s why we nurture environments where our teams can always bring their best to what they do. Be empowered to do great work and play with passion in everything you do. Make play happen at Electronic Arts. ➡️ https://lnkd.in/enQYA_NT #MakePlayHappen #PlayWithPassion

We are thrilled to announce that Electronic Arts has been recognized in Fast Company's prestigious Brands That Matter list! 🙌 This accolade celebrates companies that have made an undeniable impact on culture and society. This year, our teams were highlighted for their commitment to authentically representing and elevating women’s sports – particularly with the introduction of women’s football to EA SPORTS FC’s Ultimate Team and our SAPIEN character technology, which played a critical role in developing accurate and authentic movements among our women athletes. At EA, our mission is to inspire the world to play, and this recognition underscores our commitment to building games and experiences that entertain and engage massive online communities. Here’s to continuing our journey of innovation and impact! 🎉

At EA, we play for a better tomorrow by creating access and opportunity in and beyond our games. 🎮✨   We're proud to celebrate a decade of partnership with Girls Who Code, helping bridge opportunity gaps in STEAM education.   Together, we are investing in breaking down barriers to our industry and using the power of creativity to equip students with next-gen STEAM skills to become future innovators and leaders.   Read more about some of the initiatives, including the GWC Clubs Program and Summer Immersion Program to level-up students’ coding skills, here. ➡️ http://x.ea.com/ea/gwc10 #CSEdWeek #MakePlayHappen

This week, to mark International Day of Persons with Disabilities, EA is proud to pledge 23 more patents to our accessibility patent pledge, making more accessibility tools and technologies available to developers across the industry, free of charge. This pledge continues our efforts to ensure that video games can be enjoyed by as many people as possible as we continue to build games and experiences that entertain massive online communities. In addition, we are open sourcing a plugin for Unreal Engine 5 that enables in-engine use of EA’s photosensitivity analysis tech, IRIS, which was open-sourced as part of last year’s pledge update. Find out more about our accessibility patent pledge here. 👉 https://x.ea.com/82712 #IDPWD #MakePlayHappen

Electronic Arts (EA) has been named one of Fast Company's Next Big Things in Tech! This recognition highlights our commitment to pushing the boundaries of technology in entertainment as we continue to shape the future of the industry. Our teams continue to innovate with cutting-edge technology in all aspects of our business, and one standout example, as recognized by Fast Company, is our use of Strand Hair technology powered by the Frostbite engine. By combining physics and real-time rendering, this technology enables the realistic and authentic simulation of human hair, delivering breathtaking visual detail for athletes, player-created characters, and fictional heroes. Most recently, you can experience this in Dragon Age: The Veilguard. A huge congratulations to all our teams for their dedication and creativity in helping to shape the future of entertainment! We are honored to be chosen alongside other game-changing organizations for the #FCTechAwards Read more 🔗 https://x.ea.com/ea/FCTech

At Electronic Arts, our work is a team effort built on different perspectives, ideas, and experiences. We thrive on creativity and collaboration, united by our passion for creating next-level entertainment experiences. 🎮✨ Discover what it’s like to be part of a team where we all play together. ➡️ https://x.ea.com/82534

EA is proud to support the Global Video Game Coalition and its sponsorship of UNICEF’s Game Changers Coalition. This is a groundbreaking partnership to equip adolescent girls with the skills and leadership to thrive in a tech-driven future. Read more about how our partnership closes opportunity gaps in STEAM education. ➡️ https://x.ea.com/82509

In celebration of Black History Month in the UK, we’re proud to highlight the impactful work of our BEAT! ERG and global communities in championing inclusion and representation. In October, leaders and colleagues from across EA joined members of our BEAT! ERG at the BTF® (Black Tech Fest) in London to inspire underrepresented voices through technology, culture, and inclusion. This dynamic annual event, sponsored by our EA SPORTS and Talent Acquisition teams, brought together thought-provoking discussions, collaborative initiatives, and opportunities for engagement, helping to foster inclusivity and encourage innovation across technology and culture. Cheers to these game-changers! 🎮 💫

Thedas is in your hands, Rook! ⚔️ #DragonAge: The Veilguard is AVAILABLE NOW on PS5, Xbox Series X|S, and PC! Check out the BioWare team's launch letter 👉 https://x.ea.com/ea/datv