Edison Research

Hear from Daniella Peter Paul-Loor, Marketing Manager at Edison Research, as she shares the #️⃣5️⃣ finding from our Top 10 Findings of 2024. Among U.S. monthly Latino listeners who listen or watch podcasts with other people, those aged 18-24 are 47% likely to share their podcast listening experience with others. 25-34-year-olds are close behind at 46% and listeners aged 35-44 are the most likely to listen or watch podcasts with others at nearly half, 49%. Explore the full list of the Top 10 findings 👉 https://buff.ly/3ZsUY2Y

Hear from Gabriel Soto, Senior Director of Research at Edison Research, as he shares the #️⃣6️⃣ finding from our Top 10 Findings of 2024. An opportunity is uncovered for True Crime podcast creators to reach a new audience – 17% of the U.S. population age 13+ (48 million Americans) are True Crime consumers who listen to podcasts, but not True Crime podcasts. Explore the full list of the Top 10 findings 👉 https://buff.ly/3ZsUY2Y

Hear from Matthew Brownsword, Director of Data Analysis at Edison Research, as he shares the #️⃣7️⃣ finding from our Top 10 Findings of 2024. 6% of UK weekly podcast listeners listen to podcasts most often on public transportation compared to the 2% of U.S. weekly podcast listeners. Nineteen percent of U.S. weekly podcast listeners listened to a True Crime podcast in the past week, while 11% of UK weekly podcast listeners did the same. Explore the full list of the Top 10 findings 👉 https://buff.ly/3ZsUY2Y

Hear from Melissa Kiesche, Senior Vice President at Edison Research, as she shares the #️⃣8️⃣ finding from our Top 10 Findings of 2024. YouTube, typically known as the go-to platform for video content, has risen to the top as the most popular service used for podcast listening in the U.S. with 30% of weekly podcast listeners age 13+ choose YouTube as the service they use most to listen to podcasts. Explore the full list of the Top 10 findings 👉 https://buff.ly/3ZsUY2Y

For our final Insight of 2024, we celebrate the achievements of our favorite five-year-old, #EdisonPodcastMetrics, as we also highlight how the service has tracked the incredible growth of five specific shows.

Edison Research is happy to celebrate the achievement of five years of #EdisonPodcastMetrics 🎊 by highlighting how the service has tracked the incredible growth of five specific shows. Discover more from our latest Weekly Insight 👉 https://buff.ly/4fvffKV Edison Podcast Metrics Methodology Notes: 1. Rankings are all-inclusive in that they measure EVERY show reported by weekly podcast listeners. This has always been a unique characteristic of our service, which measures listening, not downloads. This survey research does not rely on podcast producers or networks to report data for their shows. 2. Although we release Top 50 rankings publicly for the benefit of the industry, subscribers have access to listening and listener data on all shows. Published rankings only highlight a fraction of available data.

Edison Research with support from LWC Studios, Latino Media Network, Libsyn, SiriusXM Media Podcast Network, and Uforia Podcasts unveiled the fifth-year anniversary of the Latino Podcast Listener Report 2024 in a webinar hosted by Gabriel Soto, Senior Director of Research at Edison Research, Elsie Escobar, Director of Community and Content at Libsyn, and Briana Mendez, Senior Sales Marketing Manager at SiriusXM Media. Download the full report for more insights on up to five years of trending data and new findings about Latino podcast listeners 👉 https://buff.ly/3DeA1B9

Join Edison Research for the Latino Podcast Listener Report 2024 taking place TOMORROW at 2PM ET with support from LWC Studios, Latino Media Network, Libsyn, SiriusXM Podcast Network, and Uforia Podcasts. This report will explore a deeper understanding of Latino listeners’ preferences and behaviors. Don't miss it and register now to secure your spot 👉

Hear from Kelly Martin, Director of Research at Edison Research, as she shares the #️⃣9️⃣ finding from our Top 10 Findings of 2024. #Exitpoll data from the 2024 election shows how views on abortion have changed significantly regardless of party since 2020. The combined numbers for the two ‘legal’ positions went from 51% of Americans in 2020 to 65% this year. Explore the full list of the Top 10 findings 👉 https://buff.ly/3ZsUY2Y

While audio-only podcasts remain a staple, video podcast engagement is reshaping content consumption, particularly among Latino listeners. This week’s insight provides a sneak peek into the Latino Podcast Listener Report 2024, supported by LWC Studios, Latino Media Network, Libsyn, SiriusXM Media Podcast Network, and Uforia Podcasts.