EarthOptics

Big news, big vision, and even bigger possibilities. 🌱 Today, we're excited to unveil the new EarthOptics—a brand as innovative and dynamic as the farmers, ranchers, and landowners we serve. This rebrand represents more than just a fresh look. It marks the start of a new chapter powered by the merger with Pattern Ag, combining two industry leaders into one unstoppable force. With this merger, EarthOptics brings you even more powerful science, including DNA-level soil insights, precision mapping, and actionable data that transforms how you manage your fields. From soil health to crop planning, we're doubling down on our mission to empower sustainable, efficient farming. Same mission, even greater impact. Welcome to the next generation of EarthOptics. #EarthOptics #AgTech #SoilHealth #NewChapter

Here's to a new year full of fresh opportunities, smarter insights, and healthier soils. As you turn the page to 2025, we're here to help you grow stronger roots for a thriving future. Happy New Year from EarthOptics!

As the year comes to a close, we want to say thank you. Whether you tried our tools, shared your feedback, or simply followed along, you've been a crucial part of our mission. We look forward to serving you in the new year with better data, better insights, and better outcomes. #ThankYou #Community

Big changes are on the horizon. 🚜✨ While we can't share all the details just yet, we promise it's worth the wait. Same mission—designed to serve you better than ever. Keep an eye out as we reveal the next chapter of EarthOptics. Follow us to stay in the loop! 👀 Excited? We are too.

Did you know your soil has a unique DNA? 🌱 EarthOptics uses cutting-edge sequencing technology to analyze what's happening beneath the surface. From pests to pathogens, we uncover the full story, helping you make smarter decisions for healthier crops. Discover how DNA-level insights can transform the way you manage your fields. #EarthOptics #SoilHealth

Wishing you a Christmas filled with peace and plenty. May your soils stay healthy, your yields flourish, and your fields rest easy this holiday season. From all of us at EarthOptics—Merry Christmas!

🚜 Tillage doesn't have to be guesswork. At EarthOptics, we map your fields to identify where compaction is holding you back. This allows you to focus tillage only where it's needed—saving you time, fuel, and money while improving yields. 💡 Why till the whole field when you can target what matters most? Work smarter. Grow better. 🌱 #SoilSolutions #AgTech #SmartFarming

Recently, Rob Hranac and Pedro Barbieri had the privilege of meeting with Luciano, a farmer in southern Mato Grosso, Brazil, who's running an impressive 3,000-hectare (7,500-acre) operation. Right now, Luciano's fields are alive with lush, green soybeans—corn will be coming in the winter—showcasing the possibilities of true, year-round productivity. Our team spent the morning scouting soybean fields, identifying a stubborn problem spot that had been holding back part of the crop. Thanks to EarthOptics' soil testing tools, Luciano now has the insights he needs to tackle the issue head-on. As a regenerative grower who relies on no-till practices and cover crops, Luciano is committed to long-term soil health and sustainable growth. Just take a look at that cover crop residue and those picture-perfect soybeans in the third photo—they speak for themselves. And of course, no farm visit would be complete without a bit of local charm—Luciano's fields are home to some special guests: the "Brazilian Emus," or Rheas. (We're sticking with Luciano's nickname, though!) These moments—meeting growers who care deeply about their land—remind us why EarthOptics exists. It's not just about data; it's about empowering stewards of the land with the tools they need to thrive. #RegenerativeAg #SoilHealth #PrecisionFarming #EarthOptics #BrazilFarming

We've shared a lot of #InTheFieldFriday moments, but let's cut to the chase—why does it actually matter? Every single time we're out there, we're pulling real data to help you make smarter moves on your land. By knowing exactly where and when to work the soil, you save on fuel, energy, and headaches—while boosting yields and keeping your fields healthier over the long run. Ready to see the difference that solid, actionable info can make? #EarthOptics #SoilHealth #SustainableFarming

💭 Myth: You have to till your entire field to fix compaction. ✅ Fact: Targeted tillage saves time, fuel, and money—without sacrificing yield. At EarthOptics, we know that not all fields are created equal. Our compaction analysis pinpoints where your soil needs attention, letting you focus your efforts (and your budget!) where it matters most. 💡 Better yet, fewer tillage passes mean reduced wear on your equipment and better soil structure for long-term health. Don't just work harder—work smarter. #AgTech #SoilSolutions #SustainableAg #EarthOptics