DoubleVerify

📣Calling all women in advertising and marketing… During CES, DV is hosting a women’s empowerment happy hour on January 8 at our suite at the ARIA Resort & Casino. First 100 people to arrive get a custom DV tote! We’ve also got… 🍣Delicious sushi 🍸Delicious drinks, with equally appealing non-alcoholic options 🤓Good company, of course This happy hour is hosted by us, in partnership with SEEHER and She Runs It, both organizations committed to supporting and increasing female-identifying representation in global marketing and advertising. RSVP: https://buff.ly/3BDWszj

KI ist unbestreitbar ein Segen für die Werbung: personalisiertere Kampagnen, maßgeschneiderte Kreative, präziser Medieneinkauf. Aber sie kann auch halluzinieren - ja, richtig gelesen. Generative KI stellt eine erhebliche Bedrohung für die Qualität der Medien dar, da sie Inhalte in großem Umfang und mit wenig Verständnis für den Kontext erstellen und dadurch Desinformationen verbreiten kann. Regional VP Michael Fuhrmann schreibt in ADZINE - MARKETING. TECH. MEDIA. über die Gefahren von Gen AI-Inhalten und die Notwendigkeit einer Qualitätskontrolle für Werbetreibende und Verlage. Lesen Sie den vollständigen Artikel: https://buff.ly/4fvweNo

Pro tip: before a big night of social activity, warm up with a lighter social activity—like an early evening happy hour with DoubleVerify 👀 Before the frenzy of night activities at CES 2025, stop by Proper Eats Bar at the ARIA Resort & Casino on January 7 for DV’s happy hour at 5:00 pm. Enjoy light bites and sips in the company of a bunch of ad tech nerds. Questions welcome, good vibes encouraged. Come hang. We don’t bite. (Except on snacks). RSVP: https://buff.ly/3OSTytt

Thank you to all of those who joined our back to basics webinar on December 12! DV’s Daniel Slotwiner and Collette Spagnolo and IAB's Angelina Eng led an exciting discussion about how brands can explore the power of attention measurement. During the webinar, we covered: 📌 The importance of capturing attention in today’s media industry 📌 What attention measurement is and how you can use it 📌 The connection between attention measurement and performance outcomes 📌 How you can get started with attention measurement In case you missed it, watch the recording: https://buff.ly/3ZNjyeQ

Amazing sushi, delicious drinks and Julie Eddleman as our host — it's the makings of an incredible evening. ✨ 👜 Also: we're offering a free custom DV tote to the first 100 to arrive!

DV’s Tinee Cruz, Senior Sales Director - Philippines, talked about AI’s impact on digital ad fraud at DigiCon 2024 and BusinessMirror wrote about it. While APAC advertisers are concerned that AI is causing an increase in fraud schemes, Tinee explained that using AI-powered solutions allows brands to identify fraudulent activities quickly and ensure their ads maintain media quality and suitability standards. Read more about it here: https://buff.ly/3ZMkC2u

Corina Trang Luong, Senior Sales Director at DoubleVerify, joined Lars Voedisch, Founder and Group CEO of PRecious Communications on the latest episode of Leadership Talks Podcast by Advertising Vietnam. The topic: The good, the bad, and the ugly of AI in advertising.  Advertisers, brands and technologists globally are bracing themselves for impact from AI, but in this podcast, Corina and Lars get practical about the positive and the negative, highlighting how DV’s solutions help businesses in Vietnam navigate the ever-evolving advertising ecosystem.  Catch this conversation on your morning commute or lunch break. It’s a good one.  🎧 Available on: Spotify and YouTube Watch it here: https://lnkd.in/e78R8TfG

🎉Loading: CES 2025 Ad tech is disrupting in 2025 and DV has a lot to share about it. Let’s talk about it over drinks 🍸 Meet us at… 🥂 Our general happy hour on January 7 at 5:00 pm, open to everyone, at Proper Eats Bar. 🙋♀️ January 8 is our Women's Empowerment Hour with She Runs It and SEEHER. Stop by DV's Suite at the ARIA at 5:00 pm. 📣 You also don't want to miss our CMO Dan Slivjanovski speaking at "Personalizing Advertising: Leveraging Data and Analytics" alongside other senior industry leaders at some of the biggest global companies, all on January 9 at 11:00 am. We're excited to meet you. RSVP here: https://buff.ly/3OSTytt

Will you be at CES 2025? 🍸Come unwind from Day 1 at DV’s happy hour! Before you explore Las Vegas, pit stop at Proper Eats Bar at 5:00 pm to meet our senior leadership and talk about the sessions you attended. Register here: https://buff.ly/3OSTytt Nothing beats a tasty drink and good conversation.

🚨 Are you worried about low-quality GenAI content impacting your brand? We've got you covered. Our new GenAI Websites content category helps advertisers measure ad delivery to low-quality GenAI websites and implement monitoring and protection across open web inventory. With this brand suitability category, you can: ✅ Protect your brand's reputation ✅ Gain transparency into ad spend on GenAI websites ✅ Maintain placement in high-quality ad environments Take control of your media strategy with confidence. Learn more and download our one-sheet here: https://buff.ly/4ix2cvi